U.S. Environmental Protection Agency, Program Contract Service Center (3803R), 401 M Street, SW, Washington, DC 20460-0001

R -- MOVIE THEATER OUTREACH FOR EPA'S LEAD OUTREACH PROGRAM SOL RFQ-DC-98-00202 DUE 090498 POC John J. Nanartowicz III, Contracting Officer, 202-564-4756 WEB: Movie Theater Outreach for EPA's Lead Outreach Program, http:// www.epa.gov/oamhpod1/oppts_grp/dc9800202/index.htm. E-MAIL: Contracting Officer, "nanartowicz.john @epamail.epa.gov". The U.S. Environmental Protection Agency (U.S. EPA) intends to award a firm fixed price contract using the Simplified Acquisition Procedures of Federal Acquisition Regulation (FAR) Part 12. THIS REQUIREMENT WILL BE PROCURED UTILIZING FULL AND OPEN COMPETITIVE PROCEDURES! This is a combination synopsis/solicitation (RFQ-DC-98-00202) for commercial items in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice and the RFQ. The Office of Pollution Prevention and Toxics, National Program Chemicals Division has a need for anpublic service announcment on the dangers of childhood lead poisoning as specified in this anouncement. Background and Purpose: Lead poisoning in children is the number one environmental health concern for children in the United States. One of the charges of EPA's Lead Outreach Program is to make the public aware of the dangers of childhood lead poisoning and to give them sources of information. To successfully reach the public, the EPA needs to place their messages in locations where we are certain that the public will see the message and have time to absorb the information. Based upon this, the EPA has decided to utilize on-screen entertainment advertisements as one of the mechanisms to accomplish this goal. On-screen entertainment is the full color ads that appear on movie theater screens as part of the pre-feature program. The purpose of this project is to utilize on-screen entertainment advertisements to make the public aware of the hazards of lead poisoning and give them the resources to obtain more information. The success of this marketing tool will be measured by the response to the Lead Program's 1-800 number by people attending the movie theaters. Delineation of Tasks: Task 1: The contractor will develop three full color, quality advertising slides for the screen that reflect the message required by the EPA Lead Program work with direct input and approval from the EPA Project Officer. This slide will also contain the National Lead Information Center (NLIC) 1-800 number, web page, and E-Mail address. It will also contain the EPA emblem and Lead Program logo. Task 2: The contractor will place the three approved on-screen advertisements they developed as part of the pre-feature program that precedes feature films shown at commercial movie theaters. These slides will be spaced among not more than ten other advertisers per slide carousel. The spacing will result in not less than one exposure every 4.5 minutes during a 15-30 minute intermission before every movie on every screen. The distribution for these advertisements will be numerous cities across the United States, including, but not limited to: Washington, DC, Montana, Massachusetts, South Carolina, Colorado, Michigan, Florida, North and South Dakota, New York, Pennsylvania and Oregon. The EPA Project Officer will determine the cities within each of the states that the advertisements will be placed in with a minimum of 20 cities. The advertisements will be shown in a minimum of 5 theaters/markets within each city and each theater will have a minimum of 5 screens that show a minimum of 10 movies a day. The distribution schedule will be for four consecutive weeks beginning December 10, 1998. Assumption: The EPA will be given a 50% non-profit organization discount. TERM: The contractor shall complete all the tasks described in this procurement within eight (8) months of award, but not later than April 10,1999. EVALUATION FACTORS: The Government will evaluate competing offers on the basis of the following factors, which are listed in order of descending importance. TECHNICAL: The offerors will be evaluated on the technical merits of the following criteria: (a) Demonstrated experience in developing quality, creative, attractive full-color theater screeen advertisements. (b) Access to major movie theaters across the United States of America (c) Ability to feature the theater screen advertisements during the designated period (d) Availablity of all theater screens at major movie theaters to be determined by EPA (e) Adequacy and appropriateness of cost estimate to reflect understanding of work required. PAST PERFORMANCE: Provide three (3) of the most relevant and related references for similar work in terms of size and scope over the past three years. Provide the following information: (a) the name and address of the organization for which services were performed; (b) the current telephone number of a responsible technical representative of the organization and the current business contact; (c) the contract number, if applicable; (d) the type of contract performed; and (e) a brief description of the services provided, including the length of performance and total dollar amount. FACTORS: (All subfactors are of equal importance) The Government will evaluate the merits of each Offeror's past performance as follows: (a) Quality of product/service; (b) Timeliness of Performance; (c) Cost Control; (d) Business Relationships; and (e) Customer (end user) satisfaction. All the factors will be considered equally and the offeror(s) will receive an overall rating of Outstanding, Very Good, Acceptable, Marginal or Unacceptable. The Government may obtain past performance information from the references indicated in the offeror's proposal, from other customers known to the Government, and from any other applicable sources having useful and relevant information. Past performance will be evaluated based on consideration of all relevant facts and circumstances. Award may be made from initial offers without discussions. If discussions are held, offerors selected for discussions will be given the opportunity to address unfavorable past performance reports. However, prompt corrective actions in isolated instances may not outweigh overall negative trends. Should an offeror have no past performance history, they will receive a neutral score. A neutral score will have no positive or negative effect on the evaluation results. For copies of the complete Request for Quotation, please visit the U.S. EPA Website at http:// www.epa.gov/oamhpod1/oppts_grp/dc9800202/index.htm, or E-mail the Contracting Officer at "nanartowicz.john @epamail.epa.gov" for a copy of the solicitation package. The Contracting Officer can be reached at 202-564-4756. You may be able to retrieve a copy of the request for quotation package on or about August 24, 1998. RFQ Submissions: Please provide the following information with your quotation: 1) FAR 52.212-1, Instructions to Offerors-Commercial; (2) FAR 52.212-3, Offeror Representations and Certifications-Commercial Items. Quotes are due in writing no later than September 4, 1998, 12:30 pm EST. Two (2) copies of all quotations should be delivered to the following address (fax/e-mail copies will not be accepted): U.S. EPA, 401 M Street S.W., Mail Code 3803R, Washington, D.C. 20460 Attn: Mr. John J. Nanartowicz III -- -HAND CARRY ADDRESS TO -- - 1300 Pennsylvania Avenue, N.W., Bid and Proposal Room 6th floor, Washington, D.C. 20003 Attn: Mr. John J. Nanartowicz. Posted 08/21/98 (W-SN240146). (0233)

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