R -- PRODUCT ADVERTISING COPY TEST

Notice Date

August 13, 2001

Contracting Office

Procurement Branch, Federal Trade Commission, 6th and Pennsylvania Avenue, N.W., Room 702, Washington, DC 20580

ZIP Code

20580

Solicitation Number

290000-01-Q-0018

Point of Contact

Eric Vogt (202) 326-2259

Description

The Federal Trade Commission has a requirement for a Contractor to conduct a study to assess consumers "take away" of advertising messages when they are exposed to certain types of advertising. In addition, the study will explore whether consumer perceptions are affected by the type of service or product being advertised, design of the message, and wording of accompanying disclosures. A shopping mall-intercept methodology will be used for data collection. The design is a 3 product (products) by 3 (messages) by 4 (disclosures) factorial. In addition, there will be six control cells that are other versions of ads for each of the three products (two ads per product). Thus, the desing consists of 42 cells. At 30 respondents per cell, the total number of required completed interviews is 1,260. It is anticipated that the RFQ will be issued August 20, 2001 and closing August 31, 2001. Anticipated delivery is November 30, 2001. Only written requests for a solicitation package will be honored. Fax request to: (202) 326-3529, Attn: Eric Vogt.

Record

Loren Data Corp. 20010815/RSOL001.HTM (W-225 SN50U7Q9)