U -- COLLEGE/UNIVERSITY PEER MARKETING PROGRAM

Notice Date

July 24, 2001

Contracting Office

Department of Justice, Immigration & Naturalization Service, Procurement Division, 425 I Street, N.W. Room 2208, Washington, DC, 20536

ZIP Code

20536

Solicitation Number

COW-1-R-1108

Response Due

August 7, 2001

Point of Contact

Lori Ray, Contracting Officer, Phone 202-307-0736, Fax 202-514-3353, Email lori.a.ray@usdoj.gov -- Vicky Short, Contracting Officer, Phone 202-514-1959, Fax 202-514-3353, Email victoria.d.short@usdoj.gov

Description

This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. Solicitation number COW-1-R-1108 is issued as a request for proposal (RFP). The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 97-27. This RFP will be 100 percent set aside for Small Businesses. If inadequate response is received from small businesses, the RFQ will be issued as unrestricted without further notice. The NAICS Code is 541613. This requirement will result in a fixed priced contract. This contract will consist of a base year (Spring Semester -- Academic Year 2001/2002) plus four options of one year each (spring and/or fall semester). This requirement includes nine (9) contract line item numbers (CLIN) for peer marketing recruitment programs as follows: CLIN 0001, Base Year, Five (5) college recruitment programs x $_____ ea. =3D Total price $______ (effective spring semester 2002); CLIN 1001, Option Year One, Five (5) college recruitment programs x $_____ ea. =3DTotal price $______ (effective fall semester 2002), CLIN 1002, Option Year One, Five (5) college recruitment programs x $ _______ea. =3D Total Price $______ (effective spring semester 2003); CLIN 2001, Option Year Two, Five (5) college recruitment programs x $_____ ea. =3DTotal price $______ (effective fall semester 2003), CLIN 2002, Option Year Two Five (5) college recruitment programs x $_______ea. Total Price $___ (effective spring semester 2004); CLIN 3001, Option Year Three, Five (5) college recruitment programs x $_____ ea.=3DTotal price $______ (effective fall semester 2004), CLIN 3002, Option Year Three, Five (5) college recruitment programs x $ _______ea.=3D Total Price $______ (effective spring semester 2005); CLIN 4001, Option Year Four, Five (5) college recruitment programs x $_____ ea.=3DTotal price $______ (effective fall semester 2005), CLIN 4002, Option Year Four, Five (5) college recruitment programs x $ _______ea.=3D Total Price $______ (effective spring semester 2006); GRAND TOTAL$_______ .Statement of Work: BACKGROUND. The Immigration and Naturalization Service (INS), National Recruitment Program (NRP) is responsible for managing, developing and implementing a service-wide program to recruit candidates for employment vacancies. A more focused effort is geared toward informing the public of employment opportunities within the Officer Corps, the area where the most populous occupations are located. To assist in achieving diversity and meeting the hiring goals of the Officer Corps, a college/university peer-marketing program is required. It is a more focused approach to educating the college market about the INS and its' employment opportunities. A continuing need exists to recruit sufficient applicants to fill the pipeline and peer marketing is the appropriate avenue to reach college students. PURPOSE: The NRP seeks to provide peer marketing of the INS and its' Officer Corps occupations (Adjudication's Officer, Border Patrol Agent, Deportation Officer, Detention Enforcement Officer, Immigration Agent, Immigration Inspector, Special Agent/Criminal Investigator) on five college campuses to include: Creating and promoting awareness of the INS, and its' Officer Corps career opportunities. Branding the INS as an employer of choice. Attracting college students to fill the pipeline for vacancies. Increase awareness and interest in the Officer Corps by targeting diverse markets, local communities and military bases. Addressing the human resource needs of Regional managers and Sector Chiefs. Partnering with Regional Public Affairs offices to inspire students to generate positive media coverage about the INS at the local, regional and national level. SCOPE: The INS is ready to initiate an education focused marketing approach to educate and attract students on five diverse college/ university campuses. This approach allows students, via a curriculum-based peer marketing strategy, to brand the INS and market core occupation employment opportunities to their peers and the local community. TASKS/REQUIREMENTS: The contractor shall: Task 1 -Secure participation agreements with the following colleges/universities: University of Georgia (Athens), Wayne State University (Detroit), University of Texas (Austin), Arizona State (Tempe), and San Diego State University (San Diego). Task 2- Develop an in-classroom, for credit, peer marketing plan from creation to end, including evaluation on all five campuses: Task 3-Design a customized, INS Officer Corps specific, marketing curriculum that guide students in using academic theory to develop a marketing project geared to their peers that will enhance the image of the INS as well as increase the number of applicants from university/college campuses. Task 4-Introduce the marketing plan and curriculum to INS officials. Task 5-Conduct pre-program meetings with marketing professors to discuss the curriculum, timelines and strategies and facilitate program orientation to students. Task 6-Review all student generated advertisements and publicity and forward to INS NRP prior to action. Task 7-Deliver status reports to the NRP every six weeks until duration of the project. Task 8-Manage marketing students throughout the semester (guiding them to meet their objectives and adhering to timelines). DELIVERABLES: The contractor shall provide a copy of the participation agreements for all five colleges/universities to NRP representatives by September 15, 2001. Provide an electronically and hard copy of an in-classroom, for credit, peer marketing plan (from creation to end), including evaluation to NRP representatives by September 15, 2001. Provide an electronically and hard copy of a customized, in-classroom curriculum, including collateral materials, to NRP representatives by September 15, 2001. Convene a meeting and introduce the marketing plan and curriculum to NRP representatives by September 15, 2001. Provide evidence of pre-program meetings with marketing professors to discuss the curriculum, timelines and strategies and student orientation to NRP representatives by October 3, 2001. Provide evidence of review and copies of all student generated advertisements and publicity and forward to NRP representatives, prior to action. Provide copy of status reports to NRP representatives, every six weeks until duration of the project. Provide evidence to show how the marketing students were managed throughout the semester (guiding them to meet their objectives and adhering to timelines) to NRP representatives every six weeks until duration of the project. Students participating in the peer marketing program at the selected college/university campuses will interact with the contractor and perform or provide the following to the contractor in a manner deemed appropriate and acceptable with the time table to be established by the contractor: Develop, implement, and analyze a marketing recruitment program geared at recruiting their peers for Officer Corps, thereby increasing awareness and diverse interest in career opportunities at the INS. Research target populations. Conduct pre and post peer marketing surveys to target population to obtain statistical evidence of student awareness of careers with the INS. Analyze data as a basis for validating a marketing campaign. Develop a marketing campaign including advertising and public relations strategies. Submit a marketing proposal to the contractor detailing all plans. Implement a marketing campaign on campus. Develop a system for tracking participation in campus peer marketing events -- e.g. sign in sheet to determine number of participants attending event or any other creative tool determined by the marketers to track student participation. Measure quantitative results of the marketing strategies and tactics for the INS Officer Corps. Submit a detailed report of the marketing project/campaign to include: background and objectives, pre-campaign event research, the promotional marketing event, publicity strategies (including photos), budget, post event research, campaign evaluations and recommendations), to contractor and NRP representatives at the culmination of the campaign/program. Render an oral presentation in an on-campus classroom to NRP representative and the contractor at the end of the semester (project) covering all aspects of the peer marketing campaign Government Supplied Items- The INS will supply as determined appropriate or necessary and based on availability, certain marketing incentive items that "Brand" the INS to be distributed to students during Peer Marketing events. The INS will provide each participating college/university with marketing extension codes. Students and/or others, who apply for an Officer Corps position as a result of the peer-marketing program, will indicate this marketing extension code in their job application. The INS will use this information to conduct an analysis of applications resulting from the peer marketing campus programs. DOCUMENTATION- All documentation developed by the contractor shall become property of the Government, unless the item is already commercially off the shelf or a patent or copyright that protects the use and ownership of an item prior to being used under the contemplated procurements. The contractor shall deliver two hard copies and one electronic copy of the final classroom presentation. TRAVEL- Travel to the NRP facilities will be the sole responsibility of the contractor. CLAUSES AND PROVISIONS: FAR 52.212-1, Instructions to Offerors-Commercial Items is incorporated by reference. FAR 52.212-4, Contract Terms and Conditions-Commercial Items is supplemented by addenda. The following FAR clauses are added: FAR 52.217-5, Evaluation of Options; and FAR 52.217-9, Option to Extend the Term of the Contract, (a) 30 days, (c) 60 months. FAR 52.212-5, Contract Terms and Conditions Required to Implement Statues and Executive Orders-Commercial Items, Addendum, paragraph (b) also include FAR 52.203-6, FAR 52.203-10, FAR 52.219-8, FAR 52.219-9, FAR 52-219-14, FAR 52.222-26, FAR 52.222-35, and FAR 52.222-37. FAR 52.212-2 -- Evaluation -- Commercial Items. The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous tot the Government, price and other factors considered. Prospective Offerors should note that a proposal meeting the RFP requirements with the lowest price may not be selected if award to a higher priced proposal is determined to be most advantageous to the Government. Award will be based on the following evaluation factors in descending order of importance: Technical Approach/Capability, Past Performance and Price. The Immigration and Naturalization Service may award the contract on the basis of initial proposals received, without discussions. Therefore, each initial proposal should contain the Offeror's best terms from a cost/price and technical standpoint. The Government will not award an order to an offeror whose past performance is found to be unacceptable. At a minimum, proposals shall include a price proposal on company letterhead or the SF1449 for the requested items showing unit price & extended price. If the SF1449 is not used, proposals must include a statement specifying the extent of agreement with all terms, conditions, and provisions of the solicitation. Offerors that fail to furnish required representations or information, or reject terms & conditions of the solicitation may be excluded from consideration. The Government will evaluate offers for award purposes by adding the total price for the base to the total price for all option years. Evaluation of the option shall not obligate the Government to exercise the option. The Government may evaluate proposals without discussions. Offerors should include a completed copy of the provisions at FAR 52.212-3 with their proposals. For contractor past performance, the offeror shall list at least three contracts and/or subcontract, if any, completed or currently in process during the past three years that are similar to the statement of work requirements in this solicitation. Offerors who are newly formed entities without prior contracts should list contracts and subcontracts performed by key personnel. Information on past or current contracts must be submitted in the following format: (a) Contract number and Contract Title, (b) Name & address of contracting activity, (c) Contract type, (d) Brief description of scope of work under contract/subcontract, (e) Total contract value, (f) Contract period of performance, and (g) Procuring Contracting Officer's name, address & telephone number. References listed by the offeror may or may not be contacted by the Government. Questions regarding the solicitation shall be in a written format and will not be accepted after 2:00 p.m. Eastern Standard Time (EST), July 31, 2001. Responses to this solicitation are due no later than 2:00 p.m. EST, August 7, 2001. All offers shall be sent to INS, HQ Procurement Division, 425 I St. NW, Room 2208, Washington, DC 20536, Attn: Lori A. Ray and should reference COW-1-R-1108. Offers may be faxed to (202) 514-3353 or emailed to lori.a.ray@usdoj.gov. =20

Web Link

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Record

Loren Data Corp. 20010726/USOL007.HTM (D-205 SN50S7S5)