R -- MYSTERY SHOPPER SURVEY FOR FTC'S VIOLENCE PROJECT

Notice Date

May 11, 2001

Contracting Office

Procurement Branch, Federal Trade Commission, 6th and Pennsylvania Avenue, N.W., Room 702, Washington, DC 20580

ZIP Code

20580

Solicitation Number

290000-01-P-0012

Point of Contact

Eric Vogt (202) 326-2259

Description

The Federal Trade Commission (FTC) is conducting an investigation into enforcement of the self-regulatory ratings systems applying to certain categories of products: R-rated movie theater admissions, Mature-rated electronic game purchases, and labeled music purchases. The FTC wishes to determine whether underage consumers are able to purchase these age-restricted products. The FTC is soliciting services for a contractor to provide a mystery shopper survey. The contractor will follow the methodology for the 2000 mystery shopper survey described in Appendix F to the Commission's September 2000 Report titled, "Marketing Violent Entertainment to Children: A Review of Self-Regulation and Industry Practices in the Motion Picture, Music Recording, and Electronic Game Industries," available at http://www.ftc.gov/reports/violence/Appen%20F.pdf. The shoppers will shop for each of the following product categories: R-rated movie theater admissions, Mature-rated electronic game purchases, and explicit-labeled music purchases. The survey for each product category shall be comprised of 300 visits, making a total of nine hundred (900) visits for the survey as a whole. Approximately one-half of the mystery shoppers shall be male and one-half female in each of two cohorts, ages 13-14 and 15-16 years. The panel of mystery shoppers shall broadly reflect the diversity of the American population. The survey shall be nationwide in scope, with shoppers available to participate across the nation. The contractor shall collect the data, tabulate the data, and provide the FTC with a full report on the results and methodology. The contractor shall preserve the confidentiality of the information obtained in the survey at all times. Delivery is required 90 days after award of contract. It is anticipated that the solicitation will be issued by May 25, 2001. This requirement is being solicited under Simplified Acquisition Procedures, FAR Part 13. Only written or facsimile requests for the solicitation package will be honored. Fax requests to: Eric Vogt (202) 326-3529. See Numbered Note 1.

Record

Loren Data Corp. 20010515/RSOL005.HTM (W-131 SN50L8Q2)