MARKET RESEARCH AND PUBLIC OPINION SERVICE

Notice Date

March 7, 2001

Contracting Office

Directorate Of Contracting, P.O. Box 2248, Fort Riley, KS 66442

ZIP Code

66442

E-Mail Address

Click here to contract Contract Specialist via e-mail (pierV@riley.army.mil)

Description

Fort Riley, Kansas is seeking potential source(s) to provide information for Marketing Services for the military installation and civilians. Services for Market Research, Media Analysis and related services include: Review, revise and/or develop as required customized strategic marketing plans that will formulate short and long-range goals to increase public awareness of products, services, and issues. Identify the best target audience and or work with a target audience indicated, establish measurable marketing objectives, determine market trends and conditions, identify appropriate strategies and recommend tactics to meet those objectives. Market trends and analysis may be required, additionally other types of services such as conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results may be required, but are not limited to these services. Call centers, may be required. Call centers provide information to the public via inbound toll free telephone service, and or provides outbound telemarketing services. Press and Public Relations Services: Provide customized media and public relation services to include the development of media messages and strategies. Recommend media sources for placement of campaigns. Prepare media materials including but not limited to background materials, press releases, media alerts, speeches and presentations, and press kits. Execute media programs that may include gut are not limited to press conferences, distribution of press materials, scheduling broadcast and/or print interviews, and media buying services such as instantaneous satellite services. Public Education and Outdoor Marketing and Media Services. Provide services that promote public awareness and public education of Federal Government programs and services; and provide outdoor marketing services that will promote agencies marketing, media and public information efforts. Types of services include but are not limited to; pamphlets, magazines, booklets, brochures, leaflets, newsletters, newspaper advertisements, and catalogs. Construct repair and maintain displays. Type of services may include but are not limited to painted and/or electronic displays, posters, billboards, banners, bulletins, tear cards, balloons, skywriting, and bumper stickers. Novelty items such as key chains are also included and other miscellaneous business services not elsewhere classified. Sites locations may include but are not limited to all manner of transit such as buses to include exterior and interior panels, train and subway stations, taxi tops, truck trailers and airport displays and kiosks. Radio, Television and Public Service Announcements Services: Provide radio, television and public service announcements in order to promote public awareness and/or prepare the consumer market for a product or service. Types of services may include but are not limited to the development of draft scripts and storyboards, TV monitoring, paid advertising, media buying, instantaneous satellite services, news clipping services, and ad tracking services. Commercial Art and Graphic Design Services: Provide commercial art (custom or stock), graphic design, and special effects that educate the consumer market about a product or service. Update, rewrite and/or edit materials and products. Types of services may include but are not limited to developing conceptual design and layouts, sketches, drawings, publication designs, typographic layouts, and artwork including electronic artwork. Video Tape and Film Production Services: Provide video-type and film production services in order to inform the public and Government agencies about the latest products, services, and/or issues. Videotape and film production includes but is not limited to writing, directing, shooting, arranging for talent, narration, music and sound effects, duplication, distribution, video scoring and editing. The required formats in which to film or duplicate may include but are not limited to 16mm film, 35mm film, Betacam, CD-ROM, DVD, and/or VHS. Filming in studios, on locations, live shows, or events. Would like a price list. The services include research, analysis and recommendations pertaining to market and business trends in formulating operational and strategic plans. Data collection and analysis to include but not limited to needs and demographics, perceptions, buying patterns, competition, pricing, brand awareness and satisfaction, trend identification, marketing segments and targeting, develop and implement promotional/informational campaigns. Interested firms with the ability to provide these types of items in a packet are encouraged to submit a WRITTEN statement with information and prices with respect to the information above. ORAL RESPONSES WILL NOT BE ACCEPTED. This synopsis is a market survey for planning purposes only. THIS ANOUNCEMENT IS NOT A REQUEST FOR PROPOSAL OR AN INVITATION FOR BID. Solicitations are not available nor does the Government intend to pay for any information submitted in response to this synopsis. This synopsis does not commit the Government to award a contract. All responses must be submitted by April 1, 2000. Mail procedures: Mail all written statements and literature to the address stated above.

Record

Loren Data Corp. 20010309/SPMSC004.HTM (W-066 SN50F585)