R -- FERDERAL TECHNOLOGY SERVICE FEDERAL AD CAMPAIGN

Notice Date

March 1, 2001

Contracting Office

General Services Administration, Federal Technology Service (FTS), Office of Information Security (TI), 7th & D Streets, S.W., Room 5060, Washington, DC, 20407

ZIP Code

20407

Solicitation Number

GSA-TFI-2001-025

Response Due

March 14, 2001

Point of Contact

Howard Parker, Jr., Contracting Officer, Phone (202) 401-7139, Fax (202) 708-7027, Email howard.parker@gsa.gov -- Thomas Robel, Contracting Officer, Phone (202) 708-7650, Fax (202) 708-7027, Email

E-Mail Address

Howard Parker, Jr. (howard.parker@gsa.gov)

Description

The General Services Administration (GSA), Federal Technology Service (FTS), Center for Information System Security (CISS) intends to negotiate on a sole source basis, with WTOP2_s commercially available FederalNewsRadio.com_s Internet-only radio station for the purpose of a joint partnership to promote worldwide FTS products and services and FederalNewsRadio.com to the Federal market place and industry suppliers. FTS geograhic focus is primarily in the Washington DC metropolitan area and it_s secondary target the continental U.S. The ultimate goal of this partnership for FTS is to increase top of mind awareness of FTS by incorporating the GSA and FTS brand identities through involvement in a variety of high visibility activities. This is a combined synopsis for commercial services prepared in accordance with the format in FAR Subpart 12.6 as supplemented with additional information included in this notice. The provisions of FAR 52.121-1, Instructions to Offerors -- Commercial items. (JUN 1997) applies to this solicitation. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. This is a GSA, FTS, CISS solicitation, Number GSA-TFI-2001-025 and is a request for proposal (RFP). The solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 97-16. This Solicitation is open to all offerors. No further solicitation will be issued. SIC Code 7319 , (Advertising N.E.C.) will apply to this requirement. The objective of the FTS direct marketing activities is to increase top of mind awareness of FTS products and services to select target audiences within the Washington, DC metropolitan area. Duration: 26 weeks minimum and may be extended for an additional 26 weeks. Task to be completed under this contract may be initiated only by the project coordinator or, in her absence, an alternate will be designated. Specific activities and time frames have not been determined, however, schedules for program, advertising campaigns and appearances at designated events etc. will be furnished at contract award. PROPOSAL SUBMISSION TECHNICAL: Provide data relevant to audience demographics (focusing specifically on FTS primary and secondary targets and geographical location). Information should specifically include (1) statistical data regarding the number of federal government listeners (both civilian and military) in market station_s listener base (2) Business and occupational breakdown (3) Geographical Breakdown (4) Extent of participation in IT procurement process (5) Program format where announcements are to take place (6) Timeframes for submission and airing of radio spots. PROPOSAL SUBMISSION COST: (1) Provide information regarding partnership rates per week and, if applicable, premium charges are to be listed separately. (2) list all applicable incentives such as advertising rates, quantity discounts, Internet advertising and promotion sponsorships etc. If applicable, include qualifying criteria. EVALUATION FACTORS: Proposals will be evaluated based upon the internet radio station_s market share of total listening audience of those listeners who are Federal Government personnel involved in IT purchasing decisions as well as cost per thousand (CPM) for on air spots. Both the station_s market share and advertising CPM will be evaluated, but of the two factors market share will be more important than cost. Awards will be on an all or none basis, i.e. vendors should be capable of providing all services required. The period of performance shall be from date of award through September 30, 2001. Payment by Government Purchase Card (VISA) is authorized. This solicitation document and incorporated provisions and clauses are those in effect through FAC 97-10. The provisions at 52.212-1, Instructions to Offeror(s) -- Commercial items; 52.212-3, Offeror Representations and Certifications Commercial items; 52.212-4, Contract Terms and Conditions- Commercial Items; 52.215-5, Contract Terms and Conditions Required to Implement Statutes on Executive orders -- Commercial Items, 52.216-18, Ordering; 52.216-19, Order Limitations, 52.216-22, Indefinite Quantity; 52.216-27; Single or multiple awards; 52.217-5, Evaluation of Options; 52.217-8, Option to Extend Services; 52.217-9, Option to Extend Term of Contract; 52.219-6. All requirements listed above are mandatory. Proposals should address all evaluation factors. The Government will award a contract to the responsible offeror(s) that are the best value considering technical capability, past performance and price. Award may be held without discussions after receipt of offers. Proposals are limited to 20 pages. Offers are due by mail or facsmile No Later Than Close of Business, 3:30 p.m. (EST), Wednesday March 14, 2001. Submit responses to GSA/FTS/CISS, Room 5060, 7th & D Streets, S.W., Washington DC 20407, ATTN: Howard B. Parker Jr. RE: GSA-TFI-2001-025. For information, contact Howard B. Parker Jr. at 202-401-7139. Fax number 202-708-7027.

Web Link

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Record

Loren Data Corp. 20010302/RSOL003.HTM (D-059 SN50E908)