R -- TRADITIONAL ADVERTISING SERVICES

Notice Date

October 27, 2000

Contracting Office

National Guard Bureau, Office of Army Contracting, NGB-AQ (Army), Suite 8100, Jefferson Plaza #1, 1411 Jefferson Davis Highway, Arlington, VA 22202-3231

ZIP Code

22202-3231

Solicitation Number

DAHA90-01-R-TRAD

Response Due

December 13, 2000

Point of Contact

Elizabeth M. Keys, Contract Specialist, 703-607-1258

E-Mail Address

Contract Specialist (Elizabeth.Keys@ngb.ang.af.mil)

Description

The National Guard Bureau (NGB) requires comprehensive advertising services in support of Army National Guard (ARNG) and Air National Guard (ANG) recruiting and retention, National Guard Bureau's Public Affairs (NGB-PA) and Family Programs (NGB-FP). These Traditional Advertising Services cover broad requirements for creation, planning, preparation, and execution of advertising support. The successful offeror shall provide the necessary oversight of the national and local traditional advertising program along with individual projects to include, but not limited to: TV, radio, and audiovisual production; marketing research; direct marketing; lead fulfillment; print production; placement of paid media; photography; public relations; management of marketing sponsorship programs and tie-ins. The significant, non-cost evaluation factors for a best value award will be: Situation Analysis/Program Execution, Technical Expertise, Soundness of Approach, Demonstrated Corporate Capability and Past Performance, with the technical factors being significantly more important than past performance. Oral presentations will be required in addition to a written response to the solicitation. A detailed description of the factors will be provided in the solicitation. Cost/Price will be evaluated for completeness and reasonableness but will not be rated/scored. Cost/Price is considered to be significantly less important than the technical and past performance factors. The resulting contract will be a single Indefinite Delivery, Indefinite Quantity (IDIQ) fixed price contract, with a one-year base period and four one-year option periods The estimated maximum value over the life of the contract is $150MIL It is anticipated the solicitation and any amendments will be issued on or about 13 Nov 00 in electronic format, with firms being responsible for ensuring receipt. Interested parties should submit written, fax or e-mail requests to: National Guard Bureau, ATTN: Elizabeth Keys, Jefferson Plaza 1, Suite 8100, 1411 Jefferson Davis Highway, Arlington VA 22202, facsimile (703) 607-1742, e-mail Elizabeth.Keys@ngb.ang.af.mil Alternate point of contact is Barbara Mather, Contracting Officer, 703-607-1260, e-mail matherb@ngb.ang.af.mil All requests shall include business mailing information as well as a point of contact, e-mail address, and fax number. Telephone requests will not be honored. The closing date for receipt of proposals will be on or about 13 Dec 00. This synopsis will be modified at a later date to revise the solicitation number. This solicitation is unrestricted; open to both large and small business firms. The North American Industry Classification System (NAICS) for this requirement is 541810 and the size standard is $5MIL.

Record

Loren Data Corp. 20001031/RSOL011.HTM (W-301 SN5053K6)