R -- MARKETING PROGRAMS

Notice Date

October 27, 2000

Contracting Office

National Guard Bureau, Office of Army Contracting, NGB-AQ (Army), Suite 8100, Jefferson Plaza #1, 1411 Jefferson Davis Highway, Arlington, VA 22202-3231

ZIP Code

22202-3231

Solicitation Number

DAHA90-01-R-MRKT

Response Due

December 13, 2000

Point of Contact

Elizabeth M. Keys, Contract Specialist, 703-607-1258

E-Mail Address

Contract Specialist (Elizabeth.Keys@ngb.ang.af.mil)

Description

This requirement is limited to small businesses. The National Guard Bureau (NGB) requires production, planning, preparation, and execution of the Marketing Programs in support of Army National Guard (ARNG) and Air National Guard (ANG) recruiting and retention, National Guard Bureau's Public Affairs (NGB-PA) and Family Programs (NGB-FP) Offices. Projects include, but are not limited to: development, fabrication, maintenance, and geographic positioning of exhibits, kiosks, presentations, and point-of purchase, static and interactive displays of various sizes and related to a range of topics; internal and external conference program management; development and execution of public relations/promotional/tie-in/sponsorship programs (such as NASCAR-, sports-, and movie-related events and tie-ins); development, production and distribution (to include ground, air and overnight shipping) of promotional items, awards materials, video games, trading/collectible cards and related games, office appearance kits, banners, and recruiter presentation items; warehousing and inventory management related to exhibit and display materials, brochure racks, promotional items, recruiter presentation items, awards programs, and related recruiter support materials; video and CD-ROM duplication, mastering and production; coordination and management of all aspects of ARNG's promotional HUMVEE program and similar programs that may be required in the future. Contractor will also have responsibility for production, development and management of all ARNG mobile recruiting and retention programs, except when cost-prohibitive or otherwise not recommended (such as when professional talent is used). Regulation governing these programs is NGR 601-1, Chapter 4. The significant, non-cost evaluation factors for a best value award will be: Situation Analysis/Program Execution, Technical Expertise, Soundness of Approach, Demonstrated Corporate Capability and Past Performance, with the technical factors being significantly more important than past performance. Oral presentations will be required in addition to a written response to the solicitation. A detailed description of the factors will be provided in the solicitation. Cost/Price will be evaluated for completeness and reasonableness but will not be rated/scored. Cost/Price is considered to be significantly less important than the technical and past performance factors. The resulting contract will be a single Indefinite Delivery, Indefinite Quantity (IDIQ) fixed price contract, with a one-year base period and four one-year option periods The estimated maximum value over the life of the contract is $100MIL It is anticipated the solicitation and any amendments will be issued on or about 13 Nov 00 in electronic format, with firms being responsible for ensuring receipt. Interested parties should submit written, fax or e-mail requests to: National Guard Bureau, ATTN: Elizabeth Keys, Jefferson Plaza 1, Suite 8100, 1411 Jefferson Davis Highway, Arlington VA 22202, facsimile (703) 607-1742, e-mail Elizabeth.Keys@ngb.ang.af.mil Alternate point of contact is Barbara Mather, Contracting Officer, 703-607-1260, e-mail matherb@ngb.ang.af.mil All requests shall include business mailing information as well as a point of contact, e-mail address, fax number, and business size. Telephone requests will not be honored. The closing date for receipt of proposals will be on or about 13 Dec 00. This synopsis will be modified at a later date to revise the solicitation number. The North American Industry Classification System (NAICS) for this requirement is 541890 and the size standard is $5MIL. SEE Note 1.

Record

Loren Data Corp. 20001031/RSOL006.HTM (W-301 SN5053M1)