Administrative Contracts Service Center (3803R), Environmental Protection Agency, Ronald Reagan Building -- 7th Floor, 1300 Pennsylvania Avenue, N.W., Washington, DC 20460

B -- OUTREACH CAMPAIGN ON EMISSIONS TRADING SOL DC0174 DUE 081000 POC Mekeba Brown 202-564-4784 E-MAIL: Click Here to contact the Contracting Officer via, brown.mekeba@epa.gov. The Environmental Protection Agency intends to award a contract utilizing the Simplified Acquisition Methods of FAR Part 13. This award is reserved for Small Business concerns. Any business submitting an offer, must also include proof of small business status for any of the following SIC Codes: 8741; 8743; 8742; or 8999. Offeror must address each of the Four (4) criteria and the tasks listed in the statement of work. Responses should describe experience and knowledge any each criteria and work area. -- -- -- STATEMENT OF WORK Title:Outreach Campaign on Emissions Trading Period of Performance: Date of Award -- 12/31/00 Background and Objective: The Clean Air Markets Division (CAMD) is responsible for implementing Title IV and providing support for other parts of the Clean Air Act. Its programs include the Acid Rain Program and the Ozone Transport Commission NOx Budget Program. The primary policy instrument used to address these issues is emissions trading. This approach has proven successful, reducing emissions faster and further at lower cost than originally expected. However, various organizations, including state legislatures, oppose the use of emissions trading, and further educational efforts are needed. This project will produce a coordinated educational campaign explaining the reasons behind emissions trading, the benefits it has already produced, and anticipated future benefits. The campaign will be targeted to specific stakeholders, designed to meet their needs, interests, and level of involvement. Specific Tasks/ Deliverable Schedule: General information: All deliverable written reports will be emailed or delivered on electronic media to the Contracting Officer's Representative (COR). They will be created using WordPerfect, Lotus 1-2-3, PowerPoint, as appropriate to the type of information. Other software packages may be used upon the COR's approval. No printed deliverables will be sent to the COR. Other files, such as outreach materials, will either be emailed or sent via electronic media or Internet protocols, as determined at the time by the COR. 1) Assess current information and choose relevant audiences The contractor, working via frequent interaction with the COR, will evaluate current misunderstandings and misinformation currently available to the stakeholder groups about emissions trading, with particular emphasis on the Acid Rain Program. Working with the COR, the contractor will choose specific target audiences for the campaign. Schedule: The contractor will meet with the COR and deliver a summary presentation within three weeks after beginning work. 2) Recommend the best means by which to deliver information to the targeted audiences Combining marketing expertise with information about stakeholder groups, their beliefs, and their interests, the contractor will present options for how best to deliver materials. Schedule: Within three weeks after completing task 1, the contractor will present recommended avenues for delivery. If distribution channels are chosen that include deadlines (e.g., a newspaper article placement service), the contractor will coordinate such dates with the COR. 3) Create materials for distribution The contractor will develop educational materials, focusing on the benefits of emissions trading vs. command-and-control means to reduce acid deposition. Schedule: The contractor will develop draft materials within 15 days of completing task 2.. The COR will present comments within two weeks, and subsequent iterations will take no longer than two weeks until the materials are complete. To the extent appropriate to the delivery medium (e.g., newspaper placement service), the contractor will advise the COR on deadlines. -- -- - CRITERIA Criteria for Applicants: This project requires that the contractor meet the following criteria: 1) Detailed knowledge of the Acid Rain Program. The contractor must understand the regulatory background of the Program, in addition to relevant environmental and human health impacts, philosophical objections to emissions trading, and how trading programs function. In addition, the contractor should have a basic understanding of the Clean Air Act and how EPA interacts with state governments under the Act. 2) Expertise developing information about stakeholder groups. This project will create focused outreach materials rather than generic information, so the contractor must be able to gather information about specific stakeholder groups and develop profiles including involvement in the acid rain issue, policy positions, historical background, and arguments against emissions trading. Such profiles will only apply to groups as a whole; no personal information will be developed. 3) Marketing expertise. The contractor must be familiar with a range of information delivery mechanisms, such as the World Wide Web, newspaper article placement services, news organizations, etc. The contractor must be able to apply an understanding of relevant stakeholder groups to the selection of the most effective delivery mechanism. 4) Materials development expertise. The contractor must be able to create engaging materials in whatever formats are chosen during the course of the project, such as printed materials, animations, radio spots, etc. -- -- -- Contractor should also, submit a cost proposal detailing hours and rates/total cost to complete the project. -- -- -- - Questions must be submitted in writing and must be received no later than 12:00 PM on 08/07/00. Questions may be submitted via E-mail or Faxed to Mekeba Brown at 202-565-2554. Solicitation are due by 12:00 PM on 08/10/00. Offerors are strongly encouraged to submit their proposals via E-mail (attachments should be in Wordperfect and/or Lotus 1-2-3. Please call first, if you plan to hand carry offers. This requirement is reserved for Small Businesses. Please see above for additional information. Posted 08/03/00 (W-SN482006). (0216)

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