Office of Job Corps, U.S. Department Of Labor, 3rd Floor, Room E-350, John F. Kennedy Federal Building, Boston, Massachusetts 02203

R -- MEDIA MARKETING RESEARCH AND PUBLIC RELATIONS FOR OAP SERVICES IN REGION I SOL 1-JC-99-03 DUE 030600 POC Richard C. Trigg, Contracting Officer at (312) 353-1311 and/or Ben Manzano, Contract Specialist at (617) 565-2176 WEB: Job Corps Acquisition Home Page, http://www.wdsc.org/jobcorps/schedule.html. E-MAIL: click here to contact the contracting officer via, rtrigg@doleta.gov, bmanzano@doleta.gov. The U.S. Department of Labor, Region I Office of Job Corps in Boston (Regional Office) is announcing a comprehensive media services contract to assist with the development and implementation of marketing and communications activities within New England. The Regional Office administers 7 residential facilities in the 6 New England states (Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont, and Maine) that provide an inter-related array of services aimed at teaching students the vocational, academic, and social skills they need to secure gainful long-term employment. The resultant contract will assist New England Job Corps in expanding its business, civic, and community ties, thereby providing Job Corps students and graduates with greater opportunities. Marketing and communications activities will include: developing regional partnerships between New England Job Corps and large employers that enhance long-term well-paying placement opportunities for graduates; developing corporate sponsorships for New England Job Corps Centers that provide opportunities for advanced training; creating joint promotional marketing opportunities between large employers and New England Job Corps that enhance recruitment efforts; initiating grassroots marketing activities that generate public awareness of Job Corps and qualified applicant leads of young people ages 16-24; creating and coordinating a Regional Business Advisory Group that provides insight into Job Corps Center training and employer outreach strategies; and designing electronic and conventional employer-focused materials. It is critical that the selected firm: have a strong understanding of New England youth issues and attitudes; have solid experience in developing partnerships with business, civic, and community leaders in New England; have the ability to develop and implement strategic plans over the course of months or years; have a track record of accomplishing complex organizational development tasks necessary for supporting coalition-building;have media savvy and solid public relations experience; and have the ability to conduct outreach activities using all types of media. It is anticipated that the resultant contract will cover the period April 1, 2000 through March 31, 2002 plus three Governmental unilateral options of one year each. A Pre-Proposal Conference will be convened promptly at 10:00 a.m. local time (EST) on February 11, 2000 at the Boston Regional Office of Job Corps, John F. Kennedy Federal Building, Conference Room E-350, Boston, MA 02203. Requests for Proposal (RFPs) will be available approximately February 4, 2000 on the World Wide Web at http://www.wdsc.org/jobcorps/schedule.html. It is recommended that you download the RFP from the website prior to attending the Pre-Proposal Conference. All questions prior to the Pre-Proposal Conference should be submitted in writing. Proposals in response to this RFP will be due no later than 12:00 p.m., NOON, local time (EST) on March 6, 2000, at the following address: U.S. Department of Labor, Region I Office of Job Corps, John F. Kennedy Federal Building, Room E-350, Boston, MA 02203. Small businesses are encouraged to participate. All responsible sources may submit a proposal that shall be considered by the Agency. Posted 01/21/00 (W-SN417603). (0021)

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