USPFO for Iowa, Iowa National Guard, Camp Dodge 7700 NW Beaver Dr, Johnston IA 50131-1902

D -- ELECTRONIC BUSINESS CARDS SOL DAHA13-00-R-0001 DUE 020100 POC Dave Brumley (515)252-4114 E-MAIL: Purchasing Agent, brumleyd@ia-arng.ngb.army.mil. This is a combined synopsis/solicitation for the purchase of a commercial item prepared in accordance with the format in FAR Subpart 12.6, the test program in FAR Subpart 13.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation, quotations are being requested and written solicitation will not be issued. This solicitation is issued under Request For Quotations (RFQ) number DAHA13-00-R-0001. All quotes shall reference the RFQ number and shall be submitted by 4:30 P.M. local time on 1 February 2000. Each vendor will be contacted with a time for his/her oral presentation to be conducted the week of 7 February 2000. The oral presentation will be limited to 45 minutes; therefore, vendors will need to address all key elements identified herein within the time allotted. The anticipated award date is 14 February 2000, with a performance period of 60 days. The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular FAC 97-14. This solicitation is issued under small business small purchase set-aside procedures, Standard Industrial Code (SIC) 7389, size standard $5.0. The Iowa National Guard wishes to procure the services of a vendor to produce an electronic business card. The design of the electronic business card and the related web site will be focused on prospective applicants for enlistment into the Iowa National Guard. Contents and material used within the card and web pages will be focused into that direction. The Recruiting and Retention Manager envisions the card as being both arresting and stimulating, through both sound & sight. This is to be accomplished by using every current multimedia design and marketing principle possible. The content is envisioned to include sound bites, still images, and video clips relevant to a young person's experience while serving in the Iowa Army National Guard. It should encompass their local, State, and Federal missions and cover such topics as patriotism, tuition assistance, acquisition of job skills, and community involvement. All soldiers and equipment seen or heard on the card are to be authentic Iowa Army National Guard Soldiers and equipment. All video and audio production is to take place in Iowa, at the location and availability of the soldiers and/or equipment involved. Other images and/or sound bites may include State-of-Iowa or Federal military, civilian, or political leaders. The Iowa National Guard will provide video footage, text, and images that support this concept. The vendor will provide additional video footage, audio, text, & still images that will support and enhance the materials provided by the Iowa National Guard. The vendor must array and conceptually design these materials into an effective presentation that will captivate the prospect, causing them to act in a favorable fashion as a result of the presentation. Favorable actions include but are not limited to: Moving through the interactive features of the card; Using hotlinks contained within the card content to move to specified web sites; Requesting additional information/Providing personal information; Contacting the local recruiter. The vendor will target focus groups and review the proposed material with the focus groups during each phase of development. Focus groups will be from the target audience of prospective applicants for enlistment into the Iowa Army National Guard. During each phase of development a face-to-face briefing will be conducted with the Recruiting and Retention Manager, Marketing NCO, and a Contracting Representative for direction and input. The size of the card will be approximately 2 "x 3 5/8". The card will be rectangular in shape and resemble a business card. One side of the card will display the Iowa Army National Guard logo in a business card type of format that will carry information specific to the card carrier (Name, address, phone number(s), FAX Number, and Email address). The curious shape of the card (It's not round), in conjunction with the interesting logo, is intended to entice recipients of the card to insert it into a CD ROM player on a computer and peruse the contents. The card will be operable in all types of CD players. Material used in the construction of the card will be consistent with the industry standard. The format of the business card will be for a Windows environment and will operate with WIN95 (or greater) operating systems, a Pentium class processor, and standard CD speed of 4x or faster. All programming required to operate the CD will be self-contained. The CD will have a minimum of 30 megabits of storage capacity. The business card will be completely interactive in design of the material contained within. The architecture of the CD's content will cause the prospect to move around the content, viewing different information and presentation within the CD as described herein. The CD will contain information that, while interesting enough to cause the favorable actions, will be generic enough in nature as to not becomequickly outdated. The CD will contain hotlinks to web sites, which, due to their easily updated nature, will contain the more specific information. The design of the CD will allow for modification and updating of content as needed by future changes in information without architectural re-design of the card. As discussed within the context of this proposal, the card will contain complete multimedia capabilities to include motion, sound, text, still images, & hotlinks to websites. All content provided on the card and all electronic files necessary to produce additional business cards or modify the original business card will become the sole property of the Iowa National Guard. The vendor will provide all of the specific architectural and design features required to produce and operate the card. Concurrently, the vendor will consult with the designer of the Iowa Army National Guard's web site to ensure a seamless transition between the card & the web site. The vendor will ensure that all media and graphics procured and/or produced for the card will also be available to our web designer. The vendor is expected to provide consultation on the development of the material included in the business card to include advertising and marketing strategies. The Place of Delivery, inspection, and acceptance is Iowa Army National Guard, Camp Dodge, Building W-12, 7700 NW Beaver Drive, Johnston, Iowa 50131-1902. FOB Destination. Solicitation provision at FAR 52.212-1, Instructions to Offerors Commercial Items (OCT 95) is hereby incorporated by reference. The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous representing the best value to the Government price and other factors considered. The following technical factors shall be used to evaluate offers: Ability to work physically with the RRM office throughout the duration of the project; Marketing & advertising strategy; Architecture & structure; Physicalcharacteristics of the card; Ability to modify & update card content without architecture re-design; Past performance. The vendor shall submit a written proposal addressing all the technical factors outlined above. The proposal shall be of sufficient detail as to allow a board to review and rate the proposal. The proposal shall identify the capabilities, marketing and advertising strategy, and concepts. References (Including POC and phone number) and samples of past work must be included in the proposal. The written proposal will be no more than 35 pages in length. All information exceeding 35 pages will be disregarded. Vendors shall take the appropriate actions to become familiar with the web site currently in use by the Iowa National Guard. Selection of a vendor will be evaluated by their abilities to address all the issues as laid out in this announcement. The price proposal will first be evaluated based on the desired quantity of business cards, 25,800 (54 sets of 400 cards each, 21,600 cards, will be labeled with individual names, Recruiters and office staff, and informational text. 4,200 cards will have generic Iowa Army National Guard text). If funding is not available to procure the desired amount of business cards the price evaluation will be on the minimum quantity, 12,800 (54 sets of 200 each, 10,800, will be labeled with individual names, Recruiters and office staff, and informational text. 2,000 cards will have generic Iowa Army National Guard text). Vendors shall provide a price for both 25,800 and 12,800 business cards. The technical factors will be rated higher than the cost factors. Past performance will be evaluated as follows: Evaluation of past performance shall be based on information provided by the offerors and any other information the Government may obtain by following up on the information provided by the offerors and/or through other sources (i.e. offerors performance on previously awarded contracts and/or contracts with other Government entities). The offeror must identify three Federal, State, or local Government and private contracts for which the offeror has supplied similar products identified in this solicitation. References should include the most recent contracts completed within the last five years. The offeror shall provide a point of contact, current telephone numbers and fax numbers for each contract. Offerors shall address each evaluation factor stated above, failure to address any item may cause the offerors proposal to be rejected. Offerors are reminded to include a completed copy of provision at FAR 52.212-3, Offeror Representations and Certifications Commercial Items, with its offer. FAR 52.212-4, Contract Terms and Conditions Required to Implement Statutes or Executive Orders Commercial Items (AUG 96), is hereby incorporated by reference. The following clauses apply to this solicitation and any resultant contract: (b)(1) 52.203-6, Restrictions on Subcontractor Sales to the Government, with Alternate I; (2) 52-203-10, Price or Fee Adjustment for Illegal or Improper Activity (41 USC 423), (3) 52.219-8, Utilization of Small Business Concerns and Small Disadvantaged Business Concerns (15 USC 637 (d)(2) and (3)); (5) 52.219-14, Limitation on Subcontracting (15 USC 637 (a)(14)); (6) 52.222-26, Equal Opportunity (E.O. 11246); (7) 52.222-35, Affirmative Action for Special Disabled and Vietnam Era Veterans (38 USC 4212); (8) 52.222-36, Affirmative Action for Handicapped Workers (29 USC 793); (9) 52.222-37, Employment Reports on Special Disabled Veterans and Veterans of the Vietnam Era (38 USC 4212); (13) 52.225-18, European Union Sanction for End Products (E.O. 12849). Additional contract terms and conditions applicable to this procurement are: (i) DFARS 252.212-7001, Contract Terms and Conditions Required to Implement Statutes or Executive Orders Applicable to Defense Acquisitions of Commercial Items (NOV 95) is hereby incorporated by reference. The following clauses apply to this solicitation and any resultant contract (b) 252.225-7001, Buy American Act and Balance of Payment Program (41 USC 10.EO.10582); 252-225-7007, Trade Agreements (10 USC 2501-2582); 252-225-7012, Preference for Certain Domestic Commodities; 252-233-700, Certification of Claims incorporated by reference can be accessed in full text at the Army Acquisition Web Site http://acqnet.sarda.army.mil Offerors are encouraged to submit multiple offers, each offer shall completely stand on its own. Sign and date each offer, one original, must be submitted to Iowa Army National Guard, USPFO-PC, Camp Dodge, 7700 NW Beaver Drive, Johnston, Iowa 50131-1902, ATTN: CW2 Mark Thompson, Contracting Officer at or before 4:30 p.m., 7 February 2000. For information regarding this solicitation contact CW2 Mark Thompson at (515)252-4248. Posted 01/18/00 (W-SN416757). (0018)

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