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COMMERCE BUSINESS DAILY ISSUE OF AUGUST 30,1999 PSA#2421U.S. Information Agency, International Broadcasting Bureau, Office of
Personnel and Administration, Contracts and Procurement Division,
B/PA/AC, Room 1645, 330 Independence Ave., S.W., Washington, DC 20547 B -- NATIONAL AUDIENCE SURVEY IN VENEZUELA SOL B/PA-99-36 DUE 091799
POC Contact Point/Contracting Officer: Gloria Sweetney, Contracting
Officer, Telephone: (202) 619-1623; Facsimile: (202) 205-1921. E-MAIL:
Click here to contact the Contracting Officer via, gjsweetn@IBB.GOV.
This public notice is also a written Request for Quotation (RFQ) No.
B/PA-99-36 pursuant to procurement of the required services as
described below using the "Simplified Acquisition Procedures" specified
in Part 13 of the Federal Acquisition Regulation (FAR). Price
quotations submitted in response to this RFQ that exceed the Simplified
Acquisition Threshold (as specified in FAR Subpart 2.101, Definitions)
will not be considered as responsive to this RFQ. The United States
Information Agency's International Broadcasting Bureau (USIA/IBB) has
a requirement, subject to availability of funds, for a contractor to
obtain quantitative data on the size, composition, and media habits of
the audience for Voice of America (VOA) broadcasts in Venezuela.
Quoters are herein requested to submit written price quotations and
technical capabilities/experience information for conducting an
audience survey as outlined below. SECTION A: SCOPE OF WORK 1) Nature
of Survey. Audience data shall be obtained through a nationalsurvey of
Venezuela that is designed to obtain the most accurate possible
information about: the number of regular (i.e. weekly) and occasional
listeners to VOA's broadcasts; the demographic characteristics and
geographical distribution of the audience; the size of the regular and
occasional listening audience for other international and domestic
broadcasters; and general patterns of media use. The interviews shall
be face-to-face and they shall be conducted in the home of the
respondent by a trained interviewer. IBB will require demographic
information on each respondent including, gender, age, education, and
occupation. 2) General Responsibilities of Contractor. The contractor
shall be responsible for the project design, translation, formatting,
pretesting, adaptation, and printing of IBB supplied questionnaires;
developing the sampling plan; training interviewers; supervising
fieldwork; cleaning and encoding survey responses; entering and
processing the data; ascertaining the representativeness of the sample
and weighting the data, if necessary; preparing cross-tabulations in
data books; submitting data on diskette; and communicating all
necessary audience survey information and results to IBB in a timely
manner. 3) Sample Design. Interested quoters are herein requested to
submit price quotations for a sample of 2,000 adults, age 15 or older,
representative by gender, age, and education of the adult
Spanish-speaking population of Venezuela. The sample shall be
stratified to include sub-samples representative of each province.
Quoters may propose sample designs that exclude certain provinces or
remote, less-populated parts of provinces deemed impractical to survey
for reasons of logistics, security or cost-effectiveness. Price
quotations shall describe the rationale for such proposed exclusions,
as well as and the estimated size of the population excluded, which
shall not total more than approximately 10% of the national population.
The sample shall be drawn using recognized probability methods, all the
way down to the selection of the individual respondent at the household
level. Only one individual per household shall be selected, and at
least three attempts shall be made to interview selected respondents
before substitution is allowed. A detailed Sampling Plan, including
stratification criteria, description of the sampling frame, listing of
anticipated Primary Sampling Units (PSUs), approximate number of
interviews in each, procedures for selecting households within PSUs,
and procedures for selecting individual respondents at the household
level, shall be submitted to and approved by IBB prior to commencement
of fieldwork. 4) Questionnaire. IBB will supply a set of questions (in
English) for an interview lasting approximately 45 minutes to 1 hour.
The questionnaire will consist of approximately 70 questions, up to 5
of which may be open-ended. The questionnaire will be provided in draft
form for suggestions and comments, based on the contractor's knowledge
of local cultural or political sensitivities. Following receipt of the
contractor's comments, IBB shall provide a final version of the
questionnaire for translation by the contractor into Spanish. The
contractor shall prepare translations of the questionnaire in Spanish
and shall submit these translations to IBB for approval prior to
pre-test. The contractor shall be responsible for compiling a
comprehensive list of both local and international broadcast media
available in the local environment in the areas to be surveyed. This
information shall be used to compile a precoded list of stations on the
survey and shall be submitted to IBB for approval prior to finalization
of the questionnaire. Following IBB's review of contractor comments and
IBB's final approval of translations of questionnaires, the contractor
shall prepare final versions in Spanish in a form suitable for use by
interviewers. 5) Pre-test. The questionnaire shall be pre-tested by
the contractor prior to the commencement of any fieldwork. At least 25
pre-test interviews shall be conducted. The contractor shall provide
IBB with a written report of the results of the pre-test, along with
details of any problems encountered and suggested remedies, prior to
the commencement of any fieldwork. 6) Fieldwork. Interviews shall be
conducted by experienced field workers who shall be thoroughly briefed
by contractor prior to commencement of fieldwork. The contractor shall
ensure that interviewers are thoroughly familiar with household and
respondent selection procedures, call back procedures, and the
structure of the questionnaire, including routing and filtering.
Interviewer training shall include practice sessions in administering
the questionnaire. A minimum of 10% of the interviews shall be back
checked and 5% shall be accompanied by a team supervisor. 7) Data
Processing. The contractor shall be responsible for data entry,
cleaning, and processing. The contractor shall provide printed
tabulations of results, including percentage responses to all questions
broken down by gender, age group, and educational level. Tabulations
shall show weighted and unweighted base and response frequencies for
each question. The contractor shall supply data to IBB as an SPSS for
Windows syntax file (*.sps) file and as an SPSS (*.sav) file with a
complete data dictionary of variable names and value labels. In
addition, the contractor shall supply raw data in plain ASCII format,
with codebook showing values and column locations of all variables.
There shall be one data record for each respondent and records shall be
of fixed length. If weights are used, weighting factors shall be in the
same position on each record, with location specified in the codebook.
Each record shall include a unique respondent ID number, interviewer
ID number, PSU ID number, and codes for precise location and date of
interview. Each record shall include demographic information about the
respondent, including: gender, exact age, education level, occupation,
and ethnicity. In addition to exact age, record for each respondent
shall be coded by age group as follows: 15-24; 25-39; and 40+. This
coding scheme shall be the age categories used in the printed
tabulations mentioned above. 8) Technical Appendix. When delivering
printed tabulations and raw data, the contractor shall provide a
"Technical Appendix" which shall include the following: 1) A complete
Sampling Plan, including list of PSUs and individual sampling points
and number of interviews conducted at each sampling point; 2) Details
of response rates; 3) Interviewer instructions; 4) A brief report on
survey operations including any practical difficulties encountered in
conducting the survey; 5) The estimated sampling error; 6) A complete
explanation of the weighting scheme including details of how weighting
factors were developed and applied, as well as the demographic data on
which weights were based; 7) A brief description of each local radio
and television station covered in the survey, including: ownership,
political affiliation (if any), years of operation, hours of broadcast,
means of broadcast (i.e. AM, FM, etc), and general program content. 9)
Summary of deliverables. See preceding paragraphs for detailed
description of requirements for each deliverable. The four Deliverables
to be provided to IBB by the contractor under this contract are as
follows: a. Raw data from the survey on diskette in plain ASCII format,
with codebook; b. A complete data set formatted as SPSS file (as per
Subsection A.7); c. Printed tabulations of all survey results; d.
Technical Appendix (as per Subsection A.8). 10) Delivery Schedule. The
contractor shall perform the work under this contract in accordance
with the following Delivery Schedule: a. Provision of detailed Sampling
Plan to IBB within 2 weeks of contractor's receipt of confirmation of
contract award; b. Submission of translated questionnaires within 2
weeks of contractor's receipt of IBB draft; c. Pretesting to be
completed and pretest report submitted to IBB within 2 weeks of IBB's
approval of the questionnaire translations; d. After pretesting and
IBB's approval of pretest report, interviewing shall begin within 1
week and be completed within an additional 4 weeks; e. Cleaned,
verified data and a final report must be delivered to IBB no later than
6 weeks after conclusion of all fieldwork. SECTION B: SUBMISSION OF
RESPONSES TO THE RFQ (i.e., TECHNICAL INFORMATION): In the event that
all price quotations for the work specified in this RFQ significantly
exceed IBB's budget, IBB reserves the right to reduce the scope of the
work specified herein. Each quoter's response to this RFQ shall
include sufficient quantitative/qualitative information on the
following technical items to enable the IBB to objectively evaluate the
quoter's capabilities/experience to successfully perform the work
specified above in this RFQ: a. A detailed description of the proposed
research methodology, including specific listing of organizations the
quoter shall use for fieldwork; b. Current information on the
qualifications of quoter's office and field staff; c. Specific
information on quoter's past experience in conducting media research
and survey research in Venezuela or other countries in the region; d.
A detailed description of the proposed fieldwork plan, including
Sampling Plan and procedures, number and type of sampling points and
the manner in which interviews shall be allocated across the
population, interviewers' qualifications and proposed training; and e.
A schedule showing the time required for each phase of the project
which would include (1) translation, pretest, reporting of pretest
results and printing of final questionnaire, (2) completion of
fieldwork, (3) completion of data verification, data entry and
codebook, (4) delivery of data files and media
environment/methodological report -- detailed description of the
proposed research methodology, including specific listing of
organizations the vendor shall use for fieldwork (if sub-contractors
are to be used). SECTION C. SELECTION CRITERIA. A contract (i.e.,
Purchase Order) award will be made by the contracting officer based on:
A) the quoter's Technical Capabilities/Experience (for which there are
five (5) equally weighted subcriteria); and B) the quoter's Price
Quotation. Of the two Selection Criteria, Technical Capabilities
/Experience is the significantly dominant criterion over the Price
criterion. The Technical Capabilities/Experience subcriteria are as
follows: 1. Demonstrated experience in conducting quantitative research
on broadcast media; 2. Demonstrated experience in conducting survey
research in Venezuela or other countries in the region; 3. Quality of
the proposed sampling technique; 4. Quality of the proposed procedures
for data collection, entry, and verification; 5. Ability to complete
the project in a timely manner. In addition to specifically addressing
the above-stated technical items, a quoter's response to this RFQ
shall also provide technical details on any proposed subcontractors who
would be engaged to work on this project. Omission of any of the
above-requested information pertaining to the quoterand/or any
subcontractors proposed by the quoter in performing this contract, will
weigh against the quoter during the Contracting Officer's evaluation of
the quoter's response to this RFQ. Firms interested in the above
described work are requested to submit their responses to this RFQ
(i.e., Technical Capabilities/Experience and Schedule information, and
Price quotation) by the close of business (5 p.m. EST), Friday,
September 17, 1999, and they shall reference this RFQ No. B/PA-99-36 in
their transmittal letter to the Contracting Officer. All questions
(technical or otherwise) by a prospective quoter regarding this RFQ
shall be in writing. Any questions and the quoter's complete written
response to this RFQ shall be sent directly to the Contracting Officer
for this procurement, Ms. Gloria Sweetney, via facsimile at (202)
205-1921. The Price quotations submitted as part of a quoter's response
to this RFQ shall be on a separate page from the above-requested
Technical Capabilities/Experience and Schedule information. In addition
to the quoter's proposed Total Contract Price, the quoter's Price
quotation shall be further broken down into the following component
prices: a) preparation work; b) fieldwork; c) data processing; d)
report preparation; and e) miscellaneous. The Contracting Officer has
found and determined that this proposed work is appropriate for an
"unrestricted" procurement pursuant to FAR Subpart 19.502 (Setting
Aside Acquisitions). All responsible sources may submit a quotation
which will be considered by the Government. Posted 08/26/99
(W-SN372785). (0238) Loren Data Corp. http://www.ld.com (SYN# 0011 19990830\B-0005.SOL)
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