Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

G -- MAMMOGRAPHY AND IMMUNIZATION AWARENESS CAMPAIGN POC Susan E. Crizer, Contracting Officer, (410) 786-5167 The Health Care Financing Administration (HCFA) intends to procure, under Simplified Acquisition Procedures the following services: A contractor who will place 48 thirty-second immunization and 48 thirty-second mammography commercial spots in the Washington, D.C., television market. Programs should be selected based on favorable ratings for African-American women over 65. They should be placed during non-preemtable daytime and early evening programming during 10/11/99 through 10/31/99. In the event that multiple vendors respond, HCFA will select a vendor based on the (1) lowest cost per impression and (2) largest number of impressions in the target audience during 7 a.m. to 7 p.m. HCFA will also give consideration to reaching the target audience by running the spots as Public Service Announcements (PSAs), running local news stories or other enhancements such as identifying local corporate sponsors and/or running intros or "billboards" as they are known, around the spots. The vendor must coordinate with"designated HCFA contractor" in developing graphic and audio presentations of local contact information to be added to the spots provided by HCFA. Spots will be provided by HCFA as Beta masters. Contractor must provide demographic analysis of actual impressions or has the option of sigma-coding approved ads. All technical questions should be directed to Mary Case (410) 786-0021. Acquisition related questions should be referred to Susan E. Crizer (410) 786-5167 Posted 06/18/99 (I-SN344839). (0169)

Loren Data Corp. http://www.ld.com (SYN# 0037 19990622\G-0002.SOL)