General Services Administration, 18th & F Sts, N.W., Room B241, Attn. Donna Hughes, Washington, DC 20405

R -- DEVELOPMENT, TESTING AND ROLLOUT FOR GSA AND DEVELOPMENT FO GSA GRAPHI SOL RFQ-CARR-99-MCI-0003 DUE 061199 POC Donald T. Jodrie 202-501-2944 WEB: RFQ-CARR-99-MCI-0003, http://post.fts2k.gsa.gov/gsa-docs/. E-MAIL: donald.jodrie@gsa.gov, donald.jodrie@gsa.gov. The General Services Administration(GSA)/Office of Communications is seeking vendor(s) to assist with coporate positioning and a graphic identify package applicable to print an electronic media. The Office of Communications is located at 1800 F Street, NW., Rm 6002, Washington, DC 20405. The contractor will provide the necessary management,supervision, staffing, materials and equipment necessary in the performance of the contracts resulting from this solicitation, except for items specifically referenced as furnished by GSA. Potential contractors will be reqired to clearly label reponses(s) as Part 1 and/or Part 2. Under Part 1 (Positioning and Rollout) the contractor will help GSA to: Achieve an appropriate positioning statement for the agencyc, as a whole, test and validate the positioning statement with employees and customers, create one or more slogans or tag lines, Create messages consistent with the positioning statement and Develop a rollout plan. Under Part 2 (Graphic Identify Package) the contractor will help GSA to: Review a selection of print materials, videos and websites, develop a corporate "look" for GSA visual materials, Determine categories for GSA visual materials, design a format for each type of product, and Review the GSA seal and logos in use by the agency. Contractors may respond to only one and/or both of the above requirements. The The Request for Quotation wil be evaluated on the Trade-Off basis for each and/or both of parts, based on responses to the following in order to precedence: (a) Technical Understanding, (b) Experience/past performance, (c) References, (d) Professional Staff, (e) Timeline and (f) Price. Therefore, a technical proposal will be required. The anticipated period of performance for this solicitation will be from date of award to September 30, 1999. The reference number for this RFQ is RFQ-CARR-99-MCI-0003. Firms requesting a solicitation package must state the reference number. The closing date for receipt of quotations is 2:30 pm, Eastern Time, June 11, 1999. Quotations received after the closing date and time will not be accepted by the government. Facsimile requests will be accepted on 202-501-2343. NO TELEPHONE REQUESTS WILL BE ACCEPTED. The mailing address is General Services Administration (XA) 1800 F Street, NW., Rm 7125, Washington, DC 20405, Attn: Donald T. Jodrie. For technical questions contact Mary Rudbeck on 202-501-2719. Point of contact for contracting questions is: Don Jodrie on 202-501-2944. Posted 05/11/99 (W-SN329997). (0131)

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