Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

R -- SOURCES SOUGHT FOR SOCIAL MARKETING AND COMMUNICATIONS SUPPORT DUE 032999 POC Debra A. Hoffman, Contract Specialist, (410) 786-0517; Mary E. Jones, Contracting Officer, (410) 786-5163 The Health Care Financing Administration (HCFA) is seeking to identify sources of services to provide social marketing and communications support for all activities associated with the Medicare, Medicaid, Children's Health Insurance Program (CHIP), and HIPAA (approximately 70 million people). HCFA is seeking small business contractor(s) that have demonstrated extensive experience in providing a full-range of activities associated with researching, developing, producing, delivering, and evaluating program and health-related materials for national campaigns and initiatives that must be coordinated with central and regional offices, HCFA agents, and other partners. These activities include: (1) conducting formative research on a nationwide level (both qualitative and quantitative) to document program requirements, segment HCFA's audiences into homogeneous groups, collect consumer-based data, and to develop, test, and refine program and health-related messages for targeted HCFA audiences; (2) developing and delivering major public relations campaigns to reach as many as 39 million beneficiaries that would include, but is not limited to, print media (e.g., newspapers, magazines, bulletins), electronic media (e.g., TV and radio programs, commercials, and public service announcements), mass transit advertising, Internet web pages, press kits, direct mail, and interpersonal community outreach; (3) developing and applying rigorous quantitative measures to track and evaluate the effectiveness of all national program and health-based outreach activities (many of which occur simultaneously) performed or authorized by HCFA; (4) write and publish journal articles associated with health-based social marketing and communications activities; (5) planning, coordinating, and conducting seminars, workshops, and other oral presentations before various HCFA components, Departmental and Congressional staff, and advocacy organization on topics associated with HCFA's program and health-based social marketing and communication activities. Interested small businesses shall submit a written capability statement no later than 2:00 PM EST on March 29, 1999. The statement is limited to twenty (20) pages and shall be substantiated by complete and detailed technical literature. At a minimum, the following shall be addressed: (a) demonstrated experience with same or similar activities of the magnitude cited above and providing specific nationwide examples of large media campaigns developed utilizing social marketing and communication techniques; (b) cite specifics of evaluation and quantitative measures utilized on a campaign developed and delivered by your firm; (c) provide a list of a minimum of five (5) published articles related to health-based social marketing and communication activities; (d) provide a minimum of five (5) examples of events your firm coordinated and provided logistical support for of the type listed in item 5 above; and (e) identify the location of the facility that would be performing the work as well as describing the ability of your firm to have nationwide presence. Firms must specify a name and telephone number of a point of contact. The applicable SIC code is 7311 with a size standard of $5 million. The purpose of this Sources Sought synopsis is to identify potential responsible small business sources only and does not constitute a Request for Proposal. The Government does not intend to award a contract on the basis of this notice or otherwise pay for any information solicited. Documentation shall be submitted by the date required above to: HCFA, Office of Acquisition and Grants, Mail stop C2-21-15, 7500 Security Boulevard, Baltimore, Maryland 21244, Attention: Ms. Debra A. Hoffman. Posted 03/16/99 (I-SN308959). (0075)

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