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COMMERCE BUSINESS DAILY ISSUE OF AUGUST 14,1998 PSA#2159U.S. Department of Commerce/National Oceanic and Atmospheric
Administration/OFA/AGFS/AMD -- OFA51, 1305 East West Highway -- Station
7604, Silver Spring, Maryland 20910 T -- MARKET RESEARCH SOL NAAJ5100830231 DUE 082698 POC Joel Perlroth
(301) 713-0829 or Diane C. Husereau (301) 713-0829 E-MAIL: Click here
to contact the Contract Specialist, joel.l.perlroth@agf.noaa.gov. This
announcement was initially posted in the Commerce Business Daily on
July 21, 1998, with a due date of August 7, 1998. The requirement for
sources sought is being extended through August 26, 1998. The
description and pertinent information is being republished as follows:
The U.S. Department of Commerce, International Trade Administration's
Office of Public Affairs has a Sources Sought requirement for the
follows: Background: Business America is a monthly publication
published by the Department of Commerce International Trade
Administration's Office of Public Affairs. It is the oldest trade
publication in the country and is published once a month. The magazine,
up to now has been more policy oriented. Most issues also contain
information on trade shows, reprinted speeches and trade data. With a
circulation which touches the 8,000 mark, Business America reaches all
corners of the world via Export Assistance Centers, American embassies
and Foreign Commercial Service offices. Subscribers pay $47.00 for 12
issues. It is currently published by the Government. With its new
focus, new format and new name our goal is for the renamed American
Exporter to reach 60,000 readers by the end of FY99. Survey: The
purpose of this CBD is for Market Research. This survey will help us
write a formal proposal for companies to bid on the project. Our goal
is to provide small and medium sized exporters with a monthly practical
guide to exporting. The new publication would have a niche in the
international market as the only magazine targeted to all SMEs who want
to start exporting or expand to new markets. New to market and well
established exporters will find useful, practical information to start
or enhance their export strategy. This would include all of the
government trade agencies' most recent information with contact numbers
and details on new opportunities for US companies across the globe.
SMEs account for a large part of US exports and have the potential to
grow even more. The American Exporter would help these companies toward
this goal. We need a company who has the resources and capabilities to
layout, produce and distribute the magazine as well as take care of
marketing. The idea is that ITA would supply all editorial material and
the company would take it from there. They would profit from
advertising and sales. The resultant contract will be a no cost
contract for the Government. Technical considerations * How long would
it take to get started? * What indicators should we use to select a
publisher? * What would be a reasonable distribution target? * What
type of paper do you recommend using? What size paper should we use? *
What type of cover paper? * What type of label system? * How long
would they need between the date copy was submitted and the
distribution date? * What format should we submit out work in?
Financial * What should the maximum per issue and subscription cost be
for the public? * Past Performance on similar trade publications? * We
need free copies for our offices and embassies around the world. Do you
think that could be worked out? Conceptual * Will publishing companies
be interested in such an investment? * What do you think they will say
about not having editorial control? * If this is an issue, what do you
suggest we could do? * Will advertisers be interested? * Is there a
niche for such a magazine in the market (as we believe there is)? *
What else would you like to see is such a publication? Contractual *
How would you feel about providing cover art and illustrations? * Would
your company handle subscriptions? * What would you think about a line
item option in the contract to go bi-monthly? * Would your company do
mass mailings with your lists as part of the marketing program? * Is
there any other information you would want to see included in the
procurement? * Would is be possible to get on newsstands? * Do you have
standard commercial terms and conditions, if so please provide Your
response to the above is requested by no later than 2 p.m., August 26,
1998. Posted 08/12/98 (W-SN236113). (0224) Loren Data Corp. http://www.ld.com (SYN# 0116 19980814\T-0008.SOL)
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