U.S. Department of Energy, Chicago Regional Support Office, One South Wacker Drive, Chicago, IL 60606

R -- SERVICES TO PROVIDE CONSULTATIVE MARKETING AND OUTREACH ASSISTANCE AND TRAINING SOL DE-RQ45-98R553223 DUE 090498 POC Contact Juli Pollitt, (312) 886-8571 or Lynda A. Keammerlen, Contracting Officer, (312) 886-8581 The Chicago Regional Support Office (CRSO) is interested in acquiring the services of a small business to conduct two marketing workshops at the Chicago Regional Support Office for CRSO personnel and staff from the eight State Energy Offices within CRSO's region. Each of these workshops should be no longer than two days in length. The first workshop, to be held no later than February 26, 1999, shall provide attendees with an analytical overview of a select number of real-life marketing and promotional efforts, with examples taken from the CRSO region (what has worked, what has not, what came close and why). Other topics to be covered by the first workshop should include, but not be limited to: an overview on how to conduct public sector market research, how to develop in-house marketing skills, budgeting and resource allocation for marketing and promotional success, evaluating marketing and promotional accomplishments, creating clear concise marketing messages, what marketing media works best for what audience, the value of "branding", and how to do it effectively, how to maintain your identity when marketing the services of others, how to identify what kinds of marketing efforts can be effective when regionally coordinated, and what is better left to individual state efforts. The second workshop will be a follow-on to the first, and is to be conducted no later than August 31, 1999. The focus will be on examining the effectiveness of marketing efforts conducted by the CRSO and/or the State Energy Offices in light of the ongoing assistance effort. Are techniques and message being effectively refined? How are we doing at measuring our effectiveness? What is working, what further refinement is necessary? The contractor will also prepare a workbook, which will serve as a comprehensive resource on the techniques for marketing energy efficiency and renewable energy as well as a resource guide on where to obtain additional assistance with things such as publication and web-site design, green marketing concepts and practices. This workbook should be printed in black and white, double-sided on standard 8 1/2" x 11" size paper and should be bound in a 1" loose-leaf three ring binder. The contractor will be required to deliver 40 copies of the workbook, 20 copies of a print ready version on CD, and a file version that can readily be made part of the CRSO web-page in a downloadable format, such as Adobe. A draft of the workbook will be provided to CRSO by January 29, 1999. All copies of the approved document must be finalized and reproduced no later than May 31, 1999. In addition to the above, the contractor will be required to provide up to 200 hours of consultative assistance, as requested by CRSO, pertaining to region wide or state specific outreach, education, and/or information issues, strategies and/or materials. The contractor will work with CRSO to help develop a regional approach to American Energy Month (October 1999). A draft concept will be required to be submitted to CRSO no later than March 31, 1999, to be finalized no later than April 30, 1999. The contracting office will accept requests for solicitation via facsimile machine, 312/886-8561. All responsible small businesses may submit a written quotation which, if received timely, will be considered by the agency. Simplified Acquisition Procedures will be utilized for this purchase. Award is anticipated to be made on or before September 30, 1998. Posted 08/06/98 (W-SN233541). (0218)

Loren Data Corp. http://www.ld.com (SYN# 0087 19980810\R-0003.SOL)