Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

G -- CHILDREN'S HEALTH INSURANCE PROGRAM CAMPAIGN POC Susan E. Crizer, Contracting Officer (410) 786-5167 The Health Care Financing Administration (HCFA) intends to award on a sole source basis under Simplified Acquisition Procedures a government purchase order to WJLA-TV, Channel 7, Washington, D.C. The contractor will create a 30-second campaign spot incorporating the HCFA message on the availability of the Children's Health Insurance Program Campaign (CHIP) benefit (to be provided by HCFA). HCFA has been charged with reaching certain under served populations and informing and educating these populations about the various health benefits created and promoted by the Balanced Budget Act (BBA). The ability to meet specific target markets is essential, since it has already been identified as a major agency strategy under the BBA. Contractor will use the demographic viewing data to place the spot during the shows whih draw the highest number of viewers in our target audience (African-American parents. The contractor has the leading market share for African American parents in the Washington area. These are the agency's prime target group and the contractor must have the ability to reach these target markets. Research shows that this contractor has the highest viewership in this category in the Washington television market. The 30-second campaign spot is to be aired 259 times on the following programs: Good Morning Washington, Monday thru Friday; Good Morning America, Monday thru Friday; Talk Show Rotation, Monday thru Friday 9 a.m. to 12 p.m.; ABC Soaps, Monday thru Friday 12 p.m. to 4 p.m.; Oprah Winfrey, Monday thru Friday, 4 p.m. to 5 p.m.; News 7 -- Evening News, Monday thru Friday, 5 p.m. to 7 p.m.; Wheel/Jeopardy, Monday thru Friday, 7 p.m. to 8 p.m.; News 7 -- Late News, Monday thru Saturday, 11 p.m.; Nightline w/Ted Koppel, Monday thru Friday, 11:30 p.m.; Late Fringe (Extra, Oprah, Monday thru Friday 12 a.m to 2 a.m.; Redskins Pre-season, Friday thru Saturday 8 p.m. to 11 p.m.; Good Morning Washington/Weekend, Saturday and Sunday 8 a.m. to 10 a.m.; Weekend Rot. (Movies, etc.), Saturday and Sunday 1 p.m. to 5 p.m.; Wheel/Jeopardy-Weekend, Saturday 7 p.m. to 8 p.m. All responsible sources may submit a response which will be considered. Contractor must provide sufficient technical documentation to demonstrate the capability to satisfy the requirements. See Note(s): 22. Posted 07/20/98 (I-SN225748). (0201)

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