Department of the Treasury (DY), Financial Management Service, 401 14th Street, SW, Washington, DC 20227

B -- PUBLIC EDUCATION CAMPAIGN SOL RFP-FMS-97-0014 POC Betty Wallace, Contract Specialist, (202) 874-7126 or Ross Dence (202) 874-6788 WEB: Click here to download a copy of the RFP, http://www.fms.treas.gov/procure.html. E-MAIL: Click here to contact the contract specialist., ross.dence@fms.sprint.com. The Treasury Department, Financial Management Service (FMS), intends to secure the services of a full-service communications firm, with advertising and public relations capabilities, to conduct a comprehensive public education campaign to inform the public about the new EFT legislation (Public Law 104-134) and the Final Rule (31 CFR 208) and how the legislation will affect Federal Government check recipients. FMS will solicit using full and open competition for a base year plus 4 option years. FMS intends to make award by August 1, 1997, in addition to abbreviated written technical proposals, FMS will be using oral presentations to meet the accelerated time frames. Those vendors who make the competitive range must be prepared to conduct an oral presentation within 5 to 20 days after the proposal due date. The Contractor shall be responsible for undertaking numerous tasks to convey information concerning the new law and the Final Rule to the general public and various target audiences inside the United States and its territories. The Contractor shall develop targeted messages for specific audiences, media appropriate for each audience segment and develop, disseminate and evaluate the effectiveness of the public education campaign materials. These materials may include, but not be limited to, public relations, paid electronic and print media advertisements, public service announcements (PSAs) and public service print advertisements, direct mail pieces (check inserts and other direct mail pieces), and consumer education materials (e.g., adult financial education materials), etc. Therefore, it is necessary for the Contractor to have experience in developing and implementing a comprehensive Government or private sector public education campaign for multiple audiences. The Contractor needs to have expertise in interpreting cultural sensitivities and mores to appropriately select the most effective media, ranging from printed flyers and check inserts to purchasing broadcast time and/or print media space, to convey the public education campaign message to selected target audiences. In addition, the Contractor must provide highly responsive and creative products to convey the message of this Campaign through training and education materials. FMS will be using the INTERNET EXCLUSIVELY (NO HARD-COPY SOLICITATION DOCUMENTS WILL BE ISSUED) to distribute all solicitation documents for this requirement. All solicitation documents distributed by FMS may be obtained from the Internet at http://www.fms.treas.gov/procure.html. To ensure timely receipt of any updates and/or amendments to the solicitation, FMS recommends that vendors interested in this requirement consider the subscription service available on the FMS Procurement Opportunities home page. Vendors shall be responsible for obtaining all solicitation documents from the Internet. FMS plans to place Solicitation No. RFP-FMS-97-0014 on the Internet on or around 5/23/97. If the solicitation is not up by 5/23/97, FMS recommends that vendors check the Internet daily until such time that the solicitation becomes available. Vendors shall send questions to Department of the Treasury, Financial Management Service, via the INTERNET, to Ross Dence@fms.sprint.com. (0127)

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