USAID/RCSA, Department of State, Washington, DC 20521-2170

R -- GIRL'S ATTAINMENT IN BASIC LITERACY AND EDUCATION (GABLE) PROJECT POC Jeffery D. Bell, Regional Contracting Officer, USAID/RCSA, Department of State, Washington, DC 20521-2170, Telephone 267-324449, Fax 267- 324468. The United States Agency for International Development, Regional Center for Southern Africa, intends to enter into a sole source amendment with Creative Associates International, Inc. (CAII) to provide an expansion to its social marketing campaign, which seeks to change attitudes of society in general, that primary education for girls is useful both to the individuals concerned and to society in general. Based on the success of CAII's initial campaign, which has resulted in a lower drop out rate for girls than boys, for the first time ever, and a significant increase in the enrollment of girls at primary and secondary schools in the Pilot District of Machinga, the mission would like to implement the extensive village-based methodology that proved so successful in the Pilot District in the nationwide campaign, using a phased approach. This will necessitate more funds and time than foreseen in the original contract. Based on the nature and expertise of the services provided and the relationships established between the contractor and the appropriate official GOM officials, both the GOM and USAID believe CAII is uniquely suited to undertake this expanded activity and are unaware of any other firm that has the capability to duplicate the required relationships with the GOM and continue with the momentum established with the marketing campaign in an uninterrupted manner. See Note 22. (0107)

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