Defense Supply Service-Washington, 5200 Army Pentagon, Washington, D.C. 20310-5200

B -- COMMUNICATIONS AND ENLISTMENT DECISIONS-YOUTH ATTITUDE TRACKING STUDY POC Contact Debbie Smith, (703)695-2563/Contract Specialist The Defense Supply Service-Washington, on behalf of the Office of the Deputy Assistant Secretary of Defense, intends to negotiate a seven (7) month (bridge) modification with Westat, Inc. under Contract Number MDA903- 90-C-0236. This is a sole source action under the authority of 10 U.S.C. 2304(c)(1), FAR 6.302-1. Technical objectives are as follows: A half-hour computer-assisted telephone interview (CATI) will be administered to a national sample of approximately 10,000 youth between the ages of 16 and 24 regarding their attitudes toward military service (including specific branch or component preference), plans for the next few years, goals in life, interests, media habits, and awareness of military advertising. This is an ongoing study that has been conducted every year since 1975 with annual modifications. The purpose of the survey is to provide the Armed Services with market data that enables them to more accurately target advertising and recruiting activities to appeal to potential recruit populations. The project includes design and selection of the sample, modification of the survey instrument, questionnaire administration, compilation and weighing of the data, production of preliminary and public use data tapes and the preparation of documentation. The administration of 10,000 interviews must be conducted over a period of approximately eight weeks, beginning in September 1995. A Statement of Work is not available. Capability statements from interested parties are not requested, and shall not be accepted. (0150)

Loren Data Corp. http://www.ld.com (SYN# 0009 19950531\B-0001.SOL)