TECHNOLOGY MARKETING: YOUR IDENTITY IS MORE IMPORTANT THAN YOUR PRODUCT OR SERVICE MAY 15, 1995 George Mason University, Fairfax, Virginia Time: 8:30am to 5:00pm. Unless you understand who you are, what you are selling and, most importantly, what your customers think you're selling, you are wasting your time promoting your product or service. This is the basis of the Identity & Image Management approach to marketing. Through this approach you will learn how to promote your company without spending a single dime! This approach is fundamental to technology marketing. It is simple, and very cost-effective. For more information or to register, please call (703)993-2130. The fee for this seminar is $99.00, which includes breakfast, lunch, and materials.

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