Defense Supply Service-Washington, 5200 Army Pentagon, Washington, D.C. 20310-5200

B -- COMMUNICATIONS AND ENLISTMENT DECISIONS-YOUTH ATTITUDE TRACKING STUDY SOL DASW01-95-R-0102 POC Contact Ms. Debbie Smith, (703)695-2563/Contract Specialist Defense Supply Service-Washington on behalf of The Office of the Deputy Assistant Secretary of Defense has a requirement to administer half hour computer-assisted telephone interview (CATI) to a national sample of approximately 10,000 youth between the ages of 16 and 24 regarding their attitudes toward military service (including specific branch or component preference), plans for the next few years, goals in life, interests, media habits, and awareness of military advertising. This is an ongoing study that has been conducted every year since 1975 with annual modifications. The purpose of the survey is to provide the Armed Services with market data that enables them to more accurately target advertising and recruiting activities to appeal to potential recruit populations. The project includes design and selection of the sample, modification of the survey instrument, questionnaire administration, compilation and weighing of the data, production of preliminary and public use data tapes and the preparation of documentation and analytical reports. The administration of 10,000 interviews must be conducted over a period of approximately eight weeks, beginning in September 1995. This will require that a CATI system be in place prior to contract award. You may obtain a copy of RFP DASW01- 95-R-0102 by submitting your written request to the address specified above or FAX your request to 703/697-9440. Requests must be in writing, no telephone requests will be honored. (0059)

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