SOLICITATION NOTICE
R -- Digital Marketing (EDWOSB)
- Notice Date
- 5/8/2026 10:18:02 AM
- Notice Type
- Combined Synopsis/Solicitation
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- W7MX USPFO ACTIVITY CA ARNG SAN MIGUEL CA 93451-5000 USA
- ZIP Code
- 93451-5000
- Solicitation Number
- W912LA26QA010
- Response Due
- 5/20/2026 4:00:00 PM
- Archive Date
- 06/04/2026
- Point of Contact
- Kaipo Kim, Phone: 8088619563
- E-Mail Address
-
kaipo.h.kim.civ@army.mil
(kaipo.h.kim.civ@army.mil)
- Small Business Set-Aside
- WOSB Women-Owned Small Business
- Description
- !!!Due to system limitation with adding the NAICS 541810, this requirement will be set aside for EDWOSB as documented on the SF 1449!!! Provide a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. CAARNG�s RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits. The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals.
- Web Link
-
SAM.gov Permalink
(https://sam.gov/workspace/contract/opp/154866f37bf44f3d85549bdaec41ac44/view)
- Place of Performance
- Address: Roseville, CA, USA
- Country: USA
- Country: USA
- Record
- SN07808968-F 20260510/260508230044 (samdaily.us)
- Source
-
SAM.gov Link to This Notice
(may not be valid after Archive Date)
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