SOURCES SOUGHT
R -- Marketing & Recruitment for VA Community Reinforcement and Family Training (VA- CRAFT)
- Notice Date
- 2/27/2024 10:27:36 AM
- Notice Type
- Sources Sought
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- 261-NETWORK CONTRACT OFFICE 21 (36C261) MATHER CA 95655 USA
- ZIP Code
- 95655
- Solicitation Number
- 36C26124Q0415
- Response Due
- 3/5/2024 2:00:00 PM
- Archive Date
- 04/04/2024
- Point of Contact
- Jennifer Duron, Contract Specialist, Phone: 808-539-1301
- E-Mail Address
-
Jennifer.Duron@va.gov
(Jennifer.Duron@va.gov)
- Awardee
- null
- Description
- THIS IS A SOURCES SOUGHT ANNOUNCEMENT ONLY. No Solicitation is currently available. All information contained in this Sources Sought Announcement is preliminary, as well as subject to modification, and is in no way binding on the Government. The Government will not pay for any information submitted in response to this request. The information requested will be used solely within the Department of Veterans Affairs to facilitate decision making and will not be disclosed outside of the Government. The determination of a procurement strategy, based upon the comments submitted in response to this Sources Sought Announcement, is solely within the discretion of the Government. The Department of Veterans Affairs (VA) Network Contracting Office (NCO) 21 is soliciting information on contractors that can provide Marketing and Recruitment services for the VA Palo Alto Health Care System (VAPAHCS). A draft of the Statement of Work is attached to this notice. The purpose of this sources sought is to obtain information in support of Market Research. Interested vendors are asked to review the attached specifications and provide the following information in their response: Company Name, Point of contact, Email address An Informal Quote Authorized Distributor Letter (if Applicable) Capabilities Statement Business Size UEI Number Vendor POC information Any existing IDIQ contracts in which these items can be ordered from (e.g. GSA, NASA SEWP, DLA eCAT, VA SAC, or VA NAC) All responses shall be submitted to Jennifer Duron at jennifer.duron@va.gov no later than 12:00PM Hawaii Standard Time on March 5, 2024. Statement of Work Project Name: A Randomized Controlled Trial of Coaching into Care with VA-CRAFT to Promote Veteran Engagement in PTSD Care Project Scope / Background: This VA-funded research study is seeking a vendor through open market procurement to support the study s marketing and recruitment goals. The study tests an intervention that blends telephone coaching calls with a web program, called VA Community Reinforcement and Family Training (VA-CRAFT) that is intended to help Veterans by training their family members to effectively promote mental health care-seeking for posttraumatic stress disorder (PTSD). The contractor supports this project by directly marketing the study to spouses and intimate partners of Veterans with PTSD using social media sites and any other available marketing channels. Advertisements will be targeted to specific interests and page descriptions associated with Veteran issues (e.g., PTSD), and those interested in learning more about the study will be directed to a study-specific website where potential participants can obtain details about the study and self-screening to see if they meet the study s inclusion criteria. The project is led by Dr. Eric Kuhn (Principal Investigator). Required Experience / Qualifications: List all the experience/qualifications needed. Proven expertise and demonstrated success recruiting participants in the context of research studies using a variety of marketing and recruitment channels; the ideal contractor has experience and demonstrated success recruiting study-eligible Veterans and/or Veterans family members. Recent experience (within the last 12 months) recruiting research participants, and the ability to recruit Veterans and/or Veterans family members. Development and design of a study-specific participant recruitment and management infrastructure that is linked to the study advertisements. Ability to design video and photo advertisements for social media outlets or other marketing/recruitment channels targeting Veterans and/or Veterans family members. Ability to provide PI and study team with analytics on recruitment so that the campaign is responsive to variation in enrollment trends across marketing channels. Ability to integrate the study landing page with study pre-screening questions to help potential participants determine study eligibility. Specific Tasks: The contractor will be responsible to: Conduct targeted marketing of defined cohort via available marketing channels. Direct digital cohort traffic to a digital study introduction and screening page for the purpose of enrollment. Generate, maintain, and share data with the PI and study team regarding digital traffic (non-PII/PHI information) Receive feedback from the PI and study team regarding recruitment progress for the purpose of improving recruitment efforts. Maintain open communication with the study team throughout project and contact HSR&D personnel promptly if a problem arises. Deliverables: Ongoing: Work effectively with the PI and study team to ensure appropriate online social media and other marketing strategies. Ongoing: Work effectively with the PI and study team to ensure recruitment efforts. Month 1: Present finalized strategy for recruitment strategies and planning to the PI and study team. Month 2: Present PI and study team with initial launch of marketing campaigns. Month 4: Present PI and study team with data showing initial progress of digital traffic from marketing campaigns to contractor developed study landing page and links to online survey platform (REDCap). Month 5 to Month 8: Present PI and study team with data showing progress each month of digital traffic from marketing campaigns to contractor developed study landing page and links to online survey platform (REDCap). Period of Performance: Base Year (8 months): Tentatively April 1, 2024 November 30, 2024 No option year(s) Estimated Level of Effort: The anticipated level of effort for this task order is for 8 months. Payment Method: Send Electronic invoicing through the Department of Veterans Affairs Financial Service Center, Austin, TX. Direct Deposit as set up through Austin Payment will be requested by Individual according to the schedule of their work completion, either monthly or quarterly. Task Manager Quality Assurance Monitoring: Monthly status reports outlining progress in terms of stated material development goals will be sent to the PI (Dr. Eric Kuhn) and study coordinator (Vaughan Hooper). PI (Dr. Eric Kuhn), study coordinator (Vaughan Hooper), and selected contractor shall meet at least once a month to review work completed, progress on recruitment, and delivery dates. Place of Performance: All work will take place remotely from vendor s place of business. As this work does not involve any direct interaction with patients or study participants, it can be completed remotely. Space furnished: N/A working remotely. Contractor needs access to VA computer: (Yes or No) No Contractor access to PII or PHI: (Yes or No) No
- Web Link
-
SAM.gov Permalink
(https://sam.gov/opp/a075620d26904175b4893ca991b20492/view)
- Place of Performance
- Address: VA Palo Alto Health Care System **Work may be performed remotely 795 Willow Road, Menlo Park 94025, USA
- Zip Code: 94025
- Country: USA
- Zip Code: 94025
- Record
- SN06978849-F 20240229/240227230052 (samdaily.us)
- Source
-
SAM.gov Link to This Notice
(may not be valid after Archive Date)
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