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SAMDAILY.US - ISSUE OF JANUARY 13, 2023 SAM #7717
SOLICITATION NOTICE

G -- Desert Sage YRTC Marketing Services for IHS

Notice Date
1/11/2023 4:59:44 PM
 
Notice Type
Combined Synopsis/Solicitation
 
NAICS
541613 — Marketing Consulting Services
 
Contracting Office
CALIFORNIA INDIAN HEALTH SERVICE SACRAMENTO CA 95814 USA
 
ZIP Code
95814
 
Solicitation Number
75H70323R00004
 
Response Due
2/3/2023 2:00:00 PM
 
Archive Date
02/18/2023
 
Point of Contact
Ronda English, Phone: 9165913219
 
E-Mail Address
ronda.english@ihs.gov
(ronda.english@ihs.gov)
 
Small Business Set-Aside
BICiv Buy Indian Set-Aside (specific to Department of Health and Human Services, Indian Health Services)
 
Description
The California Area Youth Regional Treatment Centers (Sacred Oaks Healing Center (SOHC), Davis, CA & Desert Sage Youth Wellness Center (DSYWC), Hemet, CA) are the newest Indian Health Service (IHS) service units in California. �These programs provide residential substance use treatment to youth (age 12-17) who are eligible for IHS care. The purpose of this project is to create a recognizable brand, develop a clear and effective marketing strategy using a variety of means, and implementing the strategy resulting in increased referrals to care. This project will create a branded identity, outreach strategy, and implementation of that strategy for our treatment programs. �The creation of this identity must be done collaboratively with our multiple stakeholders and it must be both culturally relevant and appropriate. � The branding will require the contractor to work with our treatment team and community members to gather input and suggestions. �The contractor will then prepare a branding package which will include at a minimum a standard logo, font, and color scheme. �The contractor will also be responsible for creating marketing/outreach materials such as brochures, flyers, and/or similar products. �All products/packages must comply with federal, HHS, and IHS specific standard. �Additionally, all items will need to be provided in a useable electronic format for the treatment centers. The outreach strategy will consist of two parts. �The first will be to create an effective outreach campaign to reach youth and their families. �The second part will be to create an effective outreach campaign to reach possible referral sources which include but are not limited to Tribal/Urban health programs.� Please read the PWS/SOO, both documents are very similar, but details of the program are in both. This will result in a Buy Indian, Commercial, firm-fixed priced, contract for a base year plus two option years. The award is based on a source selection best value, trade-off, refer to the RFP for all details on the technical factor's and subfactors. The RFP contains attachment 1-PWS, SOO, attachment 2-Trade Off source selection information, attachment 3- IEE representation form (must be submitted with proposal package completed) and attachment 4-commercial clauses.
 
Web Link
SAM.gov Permalink
(https://sam.gov/opp/6fb382408a1b42b3bc2fb623578e52fd/view)
 
Place of Performance
Address: Hemet, CA 92544, USA
Zip Code: 92544
Country: USA
 
Record
SN06561504-F 20230113/230111230105 (samdaily.us)
 
Source
SAM.gov Link to This Notice
(may not be valid after Archive Date)

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