SOURCES SOUGHT
R -- ORARNG Recruiting Statewide Digital Marketing Campaign
- Notice Date
- 12/3/2020 2:31:51 PM
- Notice Type
- Sources Sought
- NAICS
- 541613
— Marketing Consulting Services
- Contracting Office
- W7NW USPFO ACTIVITY OR ARNG SALEM OR 97309-5047 USA
- ZIP Code
- 97309-5047
- Solicitation Number
- 11223344
- Response Due
- 12/17/2020 2:00:00 PM
- Archive Date
- 01/01/2021
- Point of Contact
- Phillip Chik, Phone: 5035843784
- E-Mail Address
-
phillip.l.chik2.civ@mail.mil
(phillip.l.chik2.civ@mail.mil)
- Description
- Sources Sought FOR Statewide Digital Marketing Campaign Scope: The contractor shall provide all management, tools, supplies, equipment, and labor necessary to fulfilling a statewide digital marketing campaign. All work will be completed with guidance from the Recruiting & Retention BN Marketing NCOIC IAW NGR 601-1 Army National Guard Strength Maintenance Program, Chapter 7, and all applicable OPSEC considerations. All product and graphics will remain the intellectual property of the Oregon Army National Guard. The company that accepts the contract will accept the responsibility of production costs, if any. Services:� The ORARNG Marketing Team will provide all digital graphics and videos.� This does not include ad text. The vendor will provide the ad text. Contractor Furnished Property, Materials, and Equipment (CFP/M/E): General: The contractor shall furnish everything required to perform these services. Intellectual Property Rights: The Government owns all rights, title, and interest in all of the intellectual property rights, including copyrights, patents, trade secrets, trademarks, and service marks in the Works and Documents created and paid for under the scope of this contract. Works means all inventions, improvements, discoveries (whether or not patentable), databases, computer programs, reports, notes, studies, photographs, negatives, designs, drawings, specifications, materials, tapes, and disks conceived, reduced to practice, created or originated by the Contractor, its employees, agents, and subcontractors, either individually or jointly with others in the performance of this contract. The Documents will be the exclusive property of the Government and all such Documents must be immediately returned to the Government by the Contractor upon completion or cancellation of the contract. Requirements: The Contractor shall use paid media to communicate with target audiences to obtain leads, engagements, and impressions (see below for definitions) for Oregon Army National Guard. The primary target audience shall be Non-Prior Service 17-24 year- olds. The Contractor shall also target all transitioning Active Duty military personnel and Prior Service audience by using placements in media vehicles targeted to veterans or active duty members who are researching options upon their �Expiration of Term of Service� (ETS). These services may include: projecting and tracking of Return on Investment, providing media creatives or graphic design, market research and analytics, development of marketing plans and assessments, and online advertising (facebook, twitter, youtube, google, parlor) graphic design. A Lead shall contain the following information: (1) First and Last Name; (2) Contact information; (3) Age; and (4) ZIP Code. The Contractor shall never collect social security numbers. Engagements are the number of people taking action from an advertisement or otherwise interacting with the ORARNG brand. Impressions are the number of times an ad is seen. A single ad may be seen multiple times by the same person. The Contractor shall use Oregon Army National Guard-specific trademarked logos, photography and videos. All imagery shall be requested through the Oregon Army Marketing NCO (MNCO).� MCNO has a media library that contains all ORARNG approved photography, banners, electronic imagery, and videos available for Contractor use. All Contractor-created advertising materials shall be approved by the COR prior to appearing in any media placement. The Contractor shall ensure all advertising content produced using the Oregon Army National Guard trademarked logos will be the property of the ORARNG. The Contractor shall also ensure the Government has full rights, ownership and unrestricted use of all produced creative materials. In the event only partial rights are obtainable, the Contractor shall obtain written email confirmation from the Contracting Officer to obtain other-than-full rights. Contractor shall ensure the creative materials reflect the current ORARNG focus. The current ORARNG focus is viewable on the pages of www.oregonarmyguard.com and ORARNG�s approved social media sites. The Contractor shall produce creative materials and/or modify existing and new creative materials provided by the MNCO to meet local requirements. Examples of such creatives are: signage, ads, slides, motion video, online and out-of- home ads. The Contractor shall customize advertisements for each State/Territory. The Contractor shall ensure visuals are representative of diverse recruiting markets (example: gender, race/ethnicity, rank, skills sets). Initial competitive research report: At the in-person meeting the contractor will provide an overview of the pay-per-click advertising strategy of the U.S. Army (goarmy.com), National Guard (nationalguard.com), Oregon Army National Guard (oregonarmyguard.com) and Marines (marines.com). This will consist of current PPC ads, display ads, high-traffic key words, and overlapping keywords. Monthly Analytics Reporting: The contractor will provide monthly in-depth analytic reports at the campaign, ad group, and keyword level. It will include specific parameters (where applicable) such as total impressions, impression share, click share, and quality-score breakdowns. Monthly Campaign Recommendations: The contractor will provide a monthly overview on the most effective (as defined by clicks and conversions) platforms, ad groups, ads, and keywords. They will submit a recommendation report on how advertising effectiveness and keyword quality score can be increased via conference call with the Marketing NCOIC. Weekly Campaign Management: The contractor will modify the campaign on a minimum of a weekly basis to increase advertising effectiveness. This will consist of implementing the recommendations as outlined in the monthly campaign recommendations reports. Example actions include bid management, A/B testing, pruning low performing keywords, and budget management. � NAICS Code: 541613 Interested firms please respond with this information form and the following requested information. Please complete all sections of the document. 1. Company Information: Company name: ______________________________________________________________ Company Address as registered in System for Award Management (SAM): ______________________________________________________________________ (� ) I have confirmed that my address listed above is exactly the same as listed in (SAM) (�� ) The above address is not the same in (SAM), but registration is being corrected to the above listed address DUNS Number: ________________________________ 2. Socio-economic status for the listed NAICS code - please check all that apply: (��� )�� Large business��������������������������������������������� ����������� (��� )� Small business (��� )� Small disadvantaged business������������� ���� ����������� (��� )� 8(a) program participant (��� )� HUB Zone business ������������������������� ����������� �����������(��� )� Woman-Owned business (��� )� Service-Disabled Veteran-Owned Small Business (SDVOSB) The firm must be registered in System for Award Management (SAM) https://www.sam.gov/portal/public/SAM/ with the socio-economic status identified above and the NAICS code specified in the sources sought notice. If the firm�s (SAM) record does not include this project�s NAICS code, the firm will not be considered. (��� )� I have confirmed that my firm is registered in SAM for the NAICS code and business type selected (��� )� My firm is not registered in SAM with the NAICS code and business status selected, but the firm qualifies and registration is in process (��� )� My firm is not registered in SAM for the identified NAICS code � 3. Examples of similar work: Provide At least three but no more than five projects completed within the last three years that are similar in nature to the work being referenced to. Include the following information: Type of project Dollar value of the project Contract number (if applicable) Location of the work Reference Brief description (1-2 paragraphs) Describe your experience with pay per click advertising Identify if the project was performed for a government or private entity. Indicate if your firm was a prime contractor or subcontractor. If you firm was a subcontractor, provide the percentage of work that was awarded and completed on the project by your firm. Please keep this documentation to 1 page per project. 4. Resources: Provide a brief outline of resources, subcontractors, and key personnel to include credentials of personnel that your firm would use to complete this project. Please keep this documentation to 1 page. 5. Certification: In the event our firm meets the criteria listed in the solicitation when advertised and as a result of the submission of this documentation, it is our firms� intention to submit a proposal as a prime contractor. Signature: ___________________________ Printed Name:__________________________ Title:________________________�� Phone No. _____________________ E-mail Address:_______________________________ Please e-mail the completed form and attachments to phillip.l.chik2.civ@mail.mil.� Submission of this form and attachments will not qualify your firm for the referenced project. �The Information being requested and received is strictly for the purposes of market research and intended for Government use only.� THIS IS NOT A REQUEST FOR PROPOSAL. NO SOLICITATION, PLANS OR SPECIFICATIONS ARE AVAILABLE FOR THIS PROJECT AT THIS TIME. THERE WILL BE NO �SUCCESSFUL OFFEROR� AS A RESULT OF THE RECEIPT OF THIS INFORMATION. � Commonly asked Questions Q1: What is a sources sought? A1: The intent a sources sought is to assist the government contract activity to identify potential qualified small, Small business, Small disadvantaged business, 8(a) program participant, HUB Zone business , Woman-Owned business and Service-Disabled Veteran-Owned Small Business (SDVOSB) business that can perform a specific service. Following a review of the responses to this synopsis the Government identifies potential contract set asides or stipulations to bolster opportunities for small and disadvantage businesses. Q2: When can I submit a proposal? A2: When the USPFO for Oregon issues a synopsis it will have information regarding the date the solicitation will be available as well as other pertinent information regarding the project. The solicitation will be available during this Fiscal Year. Interested offerors should follow this announcement on the Federal Business Opportunities to ensure they received updated information regarding this project.
- Web Link
-
SAM.gov Permalink
(https://beta.sam.gov/opp/b102f01f2fb74ceab9bb873557710ebf/view)
- Place of Performance
- Address: Salem, OR, USA
- Country: USA
- Country: USA
- Record
- SN05866364-F 20201205/201203230149 (samdaily.us)
- Source
-
SAM.gov Link to This Notice
(may not be valid after Archive Date)
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