Loren Data's SAM Daily™

SAMDAILY.US - ISSUE OF FEBRUARY 21, 2020 SAM #6658
SPECIAL NOTICE

R -- MHSAA Advertising

Notice Date

2/19/2020 1:44:35 PM
 

Notice Type

Special Notice
 

NAICS

711310 — Promoters of Performing Arts, Sports, and Similar Events with Facilities
 

Contracting Office

W7NF USPFO ACTIVITY MI ARNG LANSING MI 48906 USA
 

ZIP Code

48906
 

Solicitation Number

W912JB-20-Q-0013
 

Response Due

2/28/2020 1:30:00 PM
 

Archive Date

03/01/2020
 

Point of Contact

Bonnie Reineer, Phone: 517-481-7844
 

E-Mail Address

bonnie.l.reineer.civ@mail.mil
(bonnie.l.reineer.civ@mail.mil)
 

Description

The Michigan United States & Property Fiscal Office - Purchasing & Contracting Division intends to issue an award�for a period of twelve months utilizing Simplified Acquisition Procedures to the Michigan High School Athletic Association (MHSAA) for the use of their advertising and marketing program for Michigan high schools.� The marketing program will enhance the Michigan Army National Guard's image, increase recruitment efforts and reach, and contribute to recruitment goals established by National Guard Bureau. This is an exclusive advertising package & program (which includes but not limited to approved use of MHSAA marks & positioning, official designation/category exclusivity, digital media, social media campaign, cross country presenting advertiser, basketball championships activation, etc.), for enhanced capabilities to support Recruiting & Retention's operational efforts, enhance marketing capability, and increase target market impression rates. THIS IS NOT A REQUEST FOR QUOTE Responses to this Notice of Intent should be from firms capable of the same advertising services previously described, at high school championship events; within the same size and scope capable as the Michigan High School Athletic Association (MHSAA) and in the same geographical locations/target market areas within the State of Michigan. Response to this Notice of Intent to Award must be submitted in writing no later than 4:30 pm ET, 28 February 2020.
 

Web Link

SAM.gov Permalink
(https://beta.sam.gov/opp/a987b1c0f1a045aba18ce6707b9ceb4a/view)
 

Place of Performance

Address: Lansing, MI 48906, USA

Zip Code: 48906

Country: USA
 

Record

SN05565146-F 20200221/200219230139 (samdaily.us)
 

Source

SAM.gov Link to This Notice
(may not be valid after Archive Date)

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