SOLICITATION NOTICE
R -- JAMRS Marketing Communications
- Notice Date
- 4/26/2018
- Notice Type
- Presolicitation
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Other Defense Agencies, Defense Human Resources Activity, Procurement Support Office, 4800 Mark Center Dr, STE 06J25-01, Alexandria, Virginia, 22350-1300, United States
- ZIP Code
- 22350-1300
- Solicitation Number
- H98210-18-R-0004
- Archive Date
- 5/29/2018
- Point of Contact
- Matthew C. Poole,
- E-Mail Address
-
matthew.c.poole.civ@mail.mil
(matthew.c.poole.civ@mail.mil)
- Small Business Set-Aside
- N/A
- Description
- The Defense Human Resources Activity (DHRA), on behalf of the Joint Advertising, Market Research and Studies (JAMRS) program of the Office of People Analytics (OPA) intends to issue a solicitation using full and open procedures in accordance with (IAW) FAR Subpart 6.1, which will result in a contract award utilizing negotiated procedures IAW FAR Part 15. CONTRACT TYPE: Single Award Firm Fixed Price (FFP) Requirements Contract. PERIOD OF PERFORMANCE: The anticipated period of performance is for (1) one year base period and five (5) one year option periods. SOLICITATION RELEASE: The Government anticipates release of the solicitation for this requirement via the Government Point of Entry (fedbizopps.com), IAW FAR Subpart 5.2, on/about 14 May 2018, with an estimated contract award during the 1st quarter in Fiscal Year (FY) 2019. ADMINISTRATIVE CHANGES SOLICITATION NUMBER: This requirement was previously synopsized on 21 August 2017 under solicitation number: JAMRS_Marketing. The solicitation number for this action was changed for administrative purposes only. FUNDING: Funding to this action is not currently available. This action is being synopsized subject to the availability of funds IAW 52.232-18, Availability of Funds and 52.232-19, Availability of Funds for the Next Fiscal Year. DESCRIPTION OF SUPPLIES/SERVICES: This requirement encompasses a full range of marketing, corporate branding and communications (including advertising, direct marketing, database marketing, interactive marketing, public relations, and planning/research) services that complements and supports each of the Military Services' (i.e. Army, Marine Corps, Navy, Air Force, Coast Guard, and their Active, Guard and Reserve components) recruiting and retention programs. The contractor shall provide all necessary personnel, management, materials, administrative and technical services to meet the requirements specified under individual task orders. The JAMRS program supports the marketing, advertising and market-research needs of the Office of the Under Secretary of Defense for Personnel & Readiness (OUSD/P&R). JAMRS maintains the nation's largest database of recruitment-aged youth names and contact information. The largest operational programs run by JAMRS are the Recruitment and Survey Database, and Joint Leads systems.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/notices/87ee37bdfa756ef13b0e536584cc6ae6)
- Record
- SN04902219-W 20180428/180426230931-87ee37bdfa756ef13b0e536584cc6ae6 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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