SOLICITATION NOTICE
R -- Web Design and Production History of Medicine Exhibition Program - Package #1
- Notice Date
- 10/11/2016
- Notice Type
- Combined Synopsis/Solicitation
- NAICS
- 541430
— Graphic Design Services
- Contracting Office
- Department of Health and Human Services, National Institutes of Health, National Library of Medicine, 6707 Democracy Blvd., Suite 105, Bethesda, Maryland, 20894, United States
- ZIP Code
- 20894
- Solicitation Number
- NIHLM2017001-UHP
- Archive Date
- 11/17/2016
- Point of Contact
- Uyen H Phuong, Phone: 301-496-6546
- E-Mail Address
-
phuongu@mail.nlm.nih.gov
(phuongu@mail.nlm.nih.gov)
- Small Business Set-Aside
- Total Small Business
- Description
- NIHLM2017001-UHP Attachment C.3 NIHLM2017001-UHP Attachment C.2 NIHLM2017001-UHP Attachment C.1 NIHLM2017001-UHP Attachment B NIHLM2017001-UHP Attachment A NIHLM2017001-UHP Cost Proposal Template NIHLM2017001-UHP Initial Task NIHLM2017001-UHP Compliant GPAT NIHLM2017001-UHP NLM(RC)-Rights in Data-Special Work NIHLM2017001-UHP Statement of Work This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in FAR subpart 12.6, as supplemented with additional information contained in this notice. This announcement constitutes the formal Request for Quotation (RFQ) NIHLM2017001-UHP and a written solicitation WILL NOT be issued. The solicitation document and incorporated provisions and clauses are those in effect through September 2016 Federal Acquisition Regulation revision, which includes the consolidation of all Federal Acquisition Circulars 2005-91. This acquisition is a 100% small business set-aside and the NAICS code is 541430. It is the intent of the National Library of Medicine (NLM) to obtain professional creative services over a period of five (5) years to develop the responsive online surrogates of the Exhibition Program's cultural and public history museum-quality exhibitions; online education resources for elementary, high-school, and college educators and students; and online experiences of digitized materials from the National Library of Medicine's collections known as Digital Galleries under the leadership of the Head of the Exhibition Program, with support from key staff, and web and IT colleagues. EVALUATION FACTORS FOR AWARD 1. GENERAL The technical evaluation factors for this Request for Quotation (RFQ) include: Adherence to Section 508 requirements, Vendor's Past Performance or previous work experience; Technical/Creative Approach, Philosophy and Methodology; Management Plan; and Key Personnel proposed for this award. Although technical factors are of paramount consideration in the award of a purchase order, Cost/Price is important to the overall award decision. All evaluation factors other than Cost/Price, when combined, are significantly more important than Cost/Price. Vendors are advised that award will be made to the source whose quote provides the best overall value to the Government. Quotations which merely offer to conduct the work in accordance with the requirements of the Government's scope of work will not be eligible for award. The Vendor must submit an explanation of the proposed technical approach in conjunction with the tasks to be performed in achieving the project objectives. The Technical Evaluation Group will evaluate the Vendor's response to Section 508 requirements including the completed Buy Accessible Government Product/Service Accessibility Template (GPAT) The Technical Evaluation Group will evaluate the technical portion of the Vendor's submission in accordance with the weighted technical evaluation criteria stated in EVALUATION CRITERIA FOR VOLUME I - TECHNICAL PROPOSAL below. This evaluation produces a numerical score (points) used in the decision to make an award. 2. SECTION 508 EVALUATION FACTORS Responses to this solicitation will be considered for award after it has been determined that the proposal adequately addresses the requirements for Section 508 compliance. Only proposals which contain adequate information to document Vendor responsiveness to Section 508 requirements (e.g.: a completed GPAT) will be eligible for any additional merit consideration. If the deliverable proposed in response to this solicitation includes features and functions in addition to those identified as requirements, these features and functions also need to conform to relevant Section 508 technical provisions, functional performance criteria, and information, documentation and support. The accessibility of these additional features and functions should be described in the completed GPAT, VPAT or equivalent supporting information. 3. MANDATORY QUALIFICATION CRITERIA Listed below are mandatory qualification criteria. These mandatory qualification criteria establish conditions that must be met in order for the Vendor's proposal to be evaluated and considered for award. The Vendor shall include all information which documents and/or supports this qualification criteria in one clearly marked section of its quotation titled "Mandatory Qualification." A. Vendors must demonstrate five years of experience developing content rich online exhibitions for museums, libraries, or other cultural institutions. Experience must demonstrate the ability to respond to the National Library of Medicine's requirements for websites of the size, complexity, and nature of the Library's previous projects mentioned in this solicitation. Five years of experience is defined as 80% of the Vendor's clients and annual revenue for the last five years are derived from developing projects for the public for museums, libraries or other cultural institutions. B. Vendors must demonstrate three years of experience developing responsive websites that adapt to mobile devices of the scale and complexity identified in this solicitation. C. Vendors must indicate experience working for a museum or other cultural institution on a minimum of four projects working with professional, multi-disciplinary creative groups in a team environment to produce an online exhibition experience that complements a physical exhibition. Professional, multi-disciplinary creative groups would include: curators, researchers, writers, educators, AV/IT specialists, etc. 4. EVALUATION OF OPTIONS It is anticipated that any purchase order(s) awarded from this RFQ will contain option provision(s) and period(s). In accordance with FAR Clause 52.217-5, Evaluation of Options (July 1990), the Government will evaluate quotes for award purposes by adding the total price for all options to the total price for the basic requirement, except when it is determined in accordance with FAR 17.206(b) not to be in the Government's best interests. Evaluation of options will not obligate the Government to exercise the option(s). 5. TECHNICAL EVALUATION CRITERIA The following technical evaluation criteria will be used by the Government when reviewing the technical portion of the quotation. The criteria below (Item 7) are listed in the order of relative importance with weights assigned for evaluation purposes. Review of responses will be conducted by a Technical Evaluation Group. The technical proposal should be as complete and specific as possible. The technical merits of each proposal will be carefully evaluated in terms of the requirements and in relation to the criteria listed below: 6. EVALUATION CRITERIA FOR VOLUME II - THE BUSINESS PROPOSAL Price/Cost is evaluated separately. All evaluation factors other than Price/Cost, when combined, are significantly more important than Price/Cost. Price/Cost will be evaluated for completeness and reasonableness. Price/Cost will represent a portion of the total evaluation, it is possible that a Vendor might not be selected for award because of unreasonable, unrealistic, incomplete, inaccurate, or noncurrent Price/Cost proposal information. Each Vendor's Price/Cost information will be evaluated for realism, completeness, and reasonableness to determine the Vendor's understanding of the work and ability to perform the contract. Realism is evaluated by assessing the compatibility of proposed costs with the technical/management/qualifications of the personnel. Completeness is evaluated by assessing the level of detail the Vendor provides for all requirements. Reasonableness is evaluated by assessing the acceptability of the Vendor's methodology used in developing the cost. The existence of adequate cost competition may support a determination of reasonableness. This includes both original submissions and final proposal revisions (if requested). 7. EVALUATION CRITERIA FOR VOLUME I - TECHNICAL PROPOSAL Criterion Weight A. Past Performance 40 points B. Key Personnel 20 points C. Technical/Creative Approach, Philosophy & Methodology 20 points D. Management Plan 20 points TOTAL POSSIBLE POINTS 100 points In Volume I the Technical Proposal, Vendors and proposed Key Personnel must demonstrate the knowledge, skills, and abilities to perform the following critical elements of work. All examples and narrative descriptions for evaluative factors shall address the following general and specific criteria: General Vendors should respond to all knowledge, skills, and ability criteria 1. Expert knowledge of responsive design, user experience, and Section 508 accessibility 2. Knowledge of contemporary audience/user theories in the online environment 3. Ability to convey narrative content accurately, in an engaging manner that informs and entertains visitors with different learning styles. Such narrative content may be complex technical, historical, or scientific concepts. 4. Skills at working as part of creative teams 5. Ability to adhere to a budget and schedule 6. Ability to cooperate with Library staff and other contractors Specific Vendors should respond to all knowledge, skills, and ability criteria 1. Skills and ability to design websites with a clear, logical navigation and user interface 2. Skills and ability to design websites that present large amounts of images and media files in a logical, accessible, and engaging manner. 3. Ability to design and program websites that are accessible and use dynamic interactive features, for example, that allow users to sort, filter, play media, and interact with image and text files. 4. Skills and ability to produce and integrate new, accessible, error free websites within complex institutional domains A. Past Performance 40 Points Past Performance is a narrative summary presented as a project focused review of previous work under existing and prior contracts. Past Performance examples should reflect work similar in nature and complexity to the National Library of Medicine's past online exhibitions. Past Performance examples should include a narrative description of the project(s), links to those online exhibitions, and summary/contact information for references, and an explanation as to why this Past Performance relates to the requirements of this solicitation. Examples of past online exhibition projects by the National Library of Medicine can be viewed here. The Technical Evaluation Group will review the narrative, links to online exhibitions, and summary/contact information provided in the proposals; and contact references, as necessary, to determine that the vendor possesses the required general and specific knowledge and abilities as listed above. Vendors should submit at least 3 past online exhibitions but no more than 5 in Past Performance. B. Key Personnel 20 Points Key Personnel will be evaluated to ensure proposed personnel have the required experience, skills, and ability to complete task orders of comparable size, scope, and complexity to the Library's previous online projects. If the work products of Key Personnel are not included in Past Performance, sufficient detail of past work to facilitate evaluation of capabilities should be included in this section. The key labor categories for Key Personnel and relevant qualifications for each category are listed below. The Library anticipates that each of the personnel categories listed will be used but makes no guarantee that such will occur. Project Manager: Five years of experience as project manager managing all phases of web projects for a museum or similar educational, content intense projects. Must be skilled in working with professional, multi-disciplinary, creative groups in a team environment, and delivering error free, 508 compliant projects on time and within budget. Experience in scheduling, budgeting, and ensuring Section 508 compliancy is essential. Creative Director: Five years of experience managing the creative approach and solutions to website design and production that reflects the intent of the content and audience needs. Must have thorough understanding of communicating exhibition experiences for online audiences using the medium to enhance and present access to the content in meaningful ways. Requires experience developing sites that meet Section 508 of the Rehabilitation Act for users with disabilities and responsive sites. Must be skilled in working with professional, multi-disciplinary creative groups in a team environment. Web Developer: Five years demonstrated proficiency in web-based application programming technologies featured in web environments on museum or similar educational, content intense projects including but not limited to: Java, JavaScript, HTML, HTML5, XML, user interface design, and database management systems. Proficiency in UNIX (Solaris) and Windows NT platforms. Requires experience developing sites that meet Section 508 of the Rehabilitation Act for users with disabilities and responsive sites. Proficiency developing websites that become imbedded within an institutional content management system and connect to other databases and servers. Experience with TeamSite 7.5 preferred and ColdFusion. Graphic Designer: Three years of experience working as a graphic designer in a web environment on museum or similar educational, content intense projects. Experience with creating accessible web sites, senior friendly web sites or sites that comply with Section 508 of the Rehabilitation Act for users with disabilities, and responsive sites. Other Personnel: Vendor may include relevant information about other personnel who may provide services outlined in the Statement of Work. These personal may provide animation/illustration, video production, digital strategy, usability strategy, brand strategy, writing/editing, or research services. The inclusion of Other Personnel in the Key Personnel category will not affect the evaluation of this technical element. C. Technical/Creative Approach, Philosophy and Methodology 20 Points The Technical/Creative Approach, Philosophy and Methodology will be evaluated for clarity, relevance, and appropriateness to the performance of task orders of comparable scope, content, and complexity to the work outlined in the Initial task and the Library's previous online exhibitions. In addition, Technical/Creative Approach, Philosophy and Methodology narrative should indicate and incorporate: 1. Recognition and responsiveness to the diverse roles of a multidisciplinary creative team required to create museum online exhibitions. 2. Recognition and incorporation of contemporary museum goals and objectives, professional practices, and exhibition standards. 3. Recognition and incorporation of the educational goals and objectives of contemporary museum online exhibitions. D. Management Plan 20 Points The Management Plan will be evaluated on the ability of the firm to adequately provide the appropriate resources and management skills required to complete task orders in accordance with the National Library of Medicine's technical, schedule, and cost constraints. The Management Plan will be evaluated on reasonableness and the responsiveness of the collaborative and team-based websites produced by the Exhibition Program. If the Management Plan includes past projects, those projects should be highlighted in Past Performance. Management Plan factors include: 1. The role and responsibilities of the project manager and his or her relevant skills and experience to manage and execute projects of similar scale and complexity as the Library's previous projects. 2. Evidence that the project manager has three years of successful prior experience in management and execution of similar projects within the last five years, reflecting effective planning and staffing and a high level of performance in projects of comparable scope, content, and complexity to the Library's previous projects. 3. The ability to produce schedules and reports, to monitor projects and track progress, to adhere to schedules, and to provide quality assurance. 4. The reasonableness of a typical schedule for a new online exhibition, similar to the projects outlined in the Initial task. New exhibition website described in the Initial Task Order. 5. Management's commitment of adequate and quality resources to this purchase order as reflected in the completeness, practicality and feasibility of the proposed management plan and the allocation and delineation of authority. 6. Commitment to make Key Personnel available for the work outlined in this solicitation. It is anticipated that UP TO THREE IDIQ AWARDS will be made from this solicitation. Individual orders will be firm fixed-price. This requirement is for a base year with options for four (4) successive one-year periods. The period of performance is on or about December 12, 2016. The offeror shall include all information which documents and/or supports the qualification criteria in one clearly marked section of its proposal. ** The Statement of Work (SOW) of this requirement is attached to this solicitation. ** All proposals received by Wednesday, November 2, 2016 at 4:30 P.M., EST (Eastern Standard Time) will be considered by the National Library of Medicine (NLM). Responses must be in writing, and must include pricing information and meet the criteria requirements. All responses from responsible sources will be considered. Inquiries regarding this procurement may be made to the National Library of Medicine, Office of Acquisitions, 6707 Democracy Boulevard, Suite 105, Bethesda, Maryland 20892-5488, Attention: Uyen Phuong, Contracting Officer via email at phuongu@mail.nlm.nih.gov no later than October 24, 2016 at 12:00 P.M. EST. Responses to this posting must be submitted via NLM's Electronic Contract Proposal Submission (eCPS) system at https://ecps.nih.gov/nlm, no later than 4:30 p.m., (Eastern-Daylight Savings Time), Wednesday, November 2, 2016. NOTE: For directions on using eCPS, go to https://ecps.nih.gov/nlm and click on "How to Submit." To submit your electronic proposal using eCPS, all offerors must have a valid NIH External Directory Account, which provides authentication and serves as a vehicle for secure transmission of documents and communication with the NLM. The NIH External Directory Account registration process may take up to 24 hours to become active. Submission of proposals by facsimile or e-mail is not accepted. The contractor shall comply with all applicable Federal, State, and local laws, executive orders, rules and regulations applicable to its performance under this order. Full text of clauses and provisions are available at Federal Acquisition Regulation (FAR): http://farsite.hill.af.mil. The FAR provisions and clauses sited herein are incorporated by reference into this solicitation. Offerors are advised to propose in accordance with the provision of FAR 52.212 1, Instructions to Offerors Commercial Items (Oct 2015). FAR 52.212-2, Evaluation - Commercial Items (Oct 2014). Offerors are advised to provide with their offer a completed copy of the following provisions: FAR 52.212 3, Offeror Representations and Certifications Commercial Items (July 2016)-With DUNS Number Addendum [52.204-6 (April 2008)]. The following FAR clauses apply to this acquisition: FAR 52.212 4, Contract Terms and Conditions Commercial Items (May 2015) with Addenda [Stop Work Order, FAR 52.242-15 (August 1989) and Year 2000 Warranty-Commercial Supply Items (July 1997)]; FAR 52 212 5, Contract Terms and Conditions Required to Implement Statutes or Executive Orders Commercial Items (Jun 2016); and NLM (RC)-RIGHTS IN DATA - SPECIAL WORKS (11-30-88).
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