SOLICITATION NOTICE
R -- VOA French to Africa Advertising - Solicitation
- Notice Date
- 7/26/2015
- Notice Type
- Combined Synopsis/Solicitation
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Broadcasting Board of Governors, Director, Office of Contracts, West Africa Office of Strategy and Development, C/o U.S. Embassy Accra, 24, 4th Circular Rd, Accra, Ghana
- ZIP Code
- 00000
- Solicitation Number
- BBGACCR15005
- Archive Date
- 9/4/2015
- Point of Contact
- Joyce Ngoh, Phone: 233302741457
- E-Mail Address
-
jmngoh@bbg.gov
(jmngoh@bbg.gov)
- Small Business Set-Aside
- N/A
- Description
- SOW French to Africa solicitation BBGACCR15005 Combined Synopsis/Solicitation This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in FAR Subpart 12.6, in conjunction with FAR 13, as applicable, and as supplemented with additional information included in this notice. This announcement constitutes the only solicitation ; proposals are being requested and A WRITTEN SOLICITATION WILL NOT BE ISSUED. Solicitation number BBG50-R-15-0037 is being issued as a Request for Proposal. The Special Item Number (SIN) is 541 Advertising and Integrated Marketing Solutions (AIMS) and the NAICS code is 541810/541840. Partial proposals by language campaign will be accepted. The BBG reserves the right to award multiple awards as a result of this combined synopsis/solicitation. This solicitation document and incorporated provisions and clauses are those in effect from the Federal Acquisition Circular 2005-81, dated April 10, 2015. The Federal Acquisition Regulation (FAR) provision FAR 52.212-2 Evaluation-Commercial Items, applies to this solicitation. The Government will award a Commercial Item, Firm-Fixed-Price, contract resulting from this RFP to the responsible Offeror(s) whose offer conforming to the RFP will result in a best value to the Government, based on technical capability, experience, past performance and price. The Government intends to make a best value selection. All evaluation factors other than price, when combined, are significantly more important than price. Multiple awards will be also considered. Introduction : Multi-media campaign to promote Voice of America (VOA) and its programming in Dakar, Senegal. Period of performance : is for four (4) months effective September 25, 2015 – January 24, 2015 SOLICITATION ATTACHMENTS: 1. Statement of Work THE FOLLOWING FACTORS SHALL BE ADDRESSED IN THE TECHNICAL PROPOSALS AND SHALL BE USED TO EVALUATE PROPOSALS: 1) Technical Approach: The contractor shall provide a narrative detailing the approach that they will take to meet the requirement for the campaign. The contractor shall illustrate its understanding of the requirement and its ability to provide the required services stated herein. 2) Experience: The Offeror shall provide recent examples (within the past three (3) years) demonstrating its experience in providing the services required under this Solicitation to Governmental and/or commercial customers. Examples provided should be of the same and/or similar services specified herein. 3) Past Performance: The Offeror shall have demonstrated past performance in performing advertising and marketing related services. Technical proposals shall contain detailed information on past performance and relevant contracts for same and/or similar services with a minimum of three (3) references including contract numbers, points of contact with telephone numbers and email addresses (i.e., the point of contact who can verify performance). The BBG shall evaluate the Offeror's Past Performance pursuant to FAR 15.305(a)(2). Each Offeror's Past Performance shall be determined to be favorable or unfavorable. Pursuant to FAR 15.305(a) (2) (iv), in the case of an Offeror without a record of relevant past performance or for whom information on past performance is not available, the Offeror shall not be evaluated favorably or unfavorably on past performance. THE FOLLOWING FACTORS SHALL BE ADDRESSED IN THE PRICE PROPOSALS AND SHALL BE USED TO EVALUATE PROPOSALS: Price Proposal: Offerors shall submit a separate Price Proposal showing an all-inclusive price for performing multi-media advertising campaign. The prices for shall be provided in English and United States dollars. The Government shall evaluate the price proposal by: 1. Comparing the proposed prices received in response to the solicitation against the IGE and historical prices paid by the Government for the same or similar services; 2. Assessing the responsiveness of the Offeror in providing the requested prices Offerors are cautioned that failure to address each of the above technical factors (and subfactors) and price factors may deem their proposal unacceptable. Proposals which are non-conforming will be rejected at the sole discretion of the Contracting Officer. BASIS OF AWARD The Government will award a purchase order(s) resulting from this solicitation to the responsible business whose proposal conforms to the solicitation and provides the best value to the Government. The following factors shall be used to evaluate proposals: 1. Technical Approach - (including media plan by media platform and duration). To the offeror that proposes and has the technical ability to implement a media campaign which encompasses a variety of formats/mediums that will promote the VOA brand and its programs in an impactful (and measurable) manner given the limited budget of not to exceed (NTE) $50,000 USD. 2. Past Performance 3. Price- NTE $50,000 USD The BBG's evaluation shall be based on best-value principles. Accordingly, award(s) shall be made to the responsible and technically acceptable offeror(s) whose quote provides the greatest overall value to the Government, price and other factors considered. The best value determination shall be accomplished by evaluating the value of difference in technical capabilities based on their strengths, weaknesses, and risks and price. In making this comparison technical is more important than price, if the technical capabilities are equal among the quoters, then price shall become the determining factor. Past performance shall be evaluated, however shall not be given a score in determination of award. The Government plans to award without discussions, but may conduct discussions if it deems it is in the Government's best interest. In the event that the Government conducts discussions from Offerors who are determined to be in the Competitive Range in accordance with FAR 15.307, it is the intention of the Government to conduct discussion/negotiations either via email or electronic conferencing system at the BBG Office in Accra, Ghana. Submission of Proposals: Proposal Submission: All proposals shall include: Cover Sheet with the Solicitation Number Technical Approach - (including media plan by media platform and duration) Past Performance Price Proposal Questions: If the offeror is uncertain as to any requirements of the specification(s), such questions shall be directed to the Contracting Officer. Questions shall be submitted in writing via email to jmngoh@bbg.gov. Questions must be received no later than 17:00 GMT on Thursday, 20 August, 2015. Questions, which are not submitted in writing or are submitted after 17:00 GMT on Thursday, August 20, 2015, will not be addressed. Proposals Due: Proposals shall be submitted in electronic.pdf format electronically or via courier and must be received on or before 1700 GMT on Thursday 20 August, 2015. Telegraphic and facsimile submissions are not authorized by this solicitation and will not be considered. Joyce Ngoh No 24, 4 th Circular Rd Cantonments Accra, Ghana
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/notices/e8be5850534c712ed1d6ac97485313f5)
- Place of Performance
- Address: Accra, Ghana
- Record
- SN03810730-W 20150728/150726233230-e8be5850534c712ed1d6ac97485313f5 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
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