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FBO DAILY - FEDBIZOPPS ISSUE OF JANUARY 24, 2015 FBO #4809
DOCUMENT

R -- Veterans Affairs (VA) Intergovernmental Affairs (IGA) Strategic Outreach Support Services (SOSS) SOURCES SOUGHT NOTICE - Attachment

Notice Date

1/22/2015
 

Notice Type

Attachment
 

NAICS

541810 — Advertising Agencies
 

Contracting Office

Strategic Acquisition Center - Frederick;Department of Veterans Affairs;321 Ballenger Center Drive, Suite 125;Frederick MD 21703
 

ZIP Code

21703
 

Solicitation Number

VA119A15N0075
 

Response Due

1/29/2015
 

Archive Date

3/30/2015
 

Point of Contact

Brian.Kadel@va.gov
 

E-Mail Address

brian.kadel@va.gov
(brian.kadel@va.gov)
 

Small Business Set-Aside

N/A
 

Description

The U.S. Department of Veteran Affairs (VA) is seeking Small Business sources that are capable of providing support to the VA Office of Public and Intergovernmental Affairs (OPIA) in the task areas described below. The purpose of this notice is to gather capabilities and market information from Small Businesses pertinent for acquisition planning. The responses to this Sources Sought notice will contribute to determining the method of procurement and identify parties having an interest in and the resources to support this requirement. DESCRIPTION OF REQUIREMENT Contractor will be required to provide support specifically to implement effective outreach campaigns that educate and increase Veteran and community awareness of services and benefits associated with Department-wide major programs/projects. The requirement will include: "Analysis: Collecting and analyzing Veteran demographic data; gathering community, stakeholder, and outreach points of contact; and making recommendations on other viable information to ensure messages reach targeted audiences. "Outreach: Providing support to assist in developing plans for various Department-wide outreach campaigns and recommending the most effective way of communicating a message in print, electronic format, or both, including social media and web-based outreach. "Product Development: Developing clear and appealing products using best practices, document design principles, high resolution imagery, and other fundamental concepts of effective communication. "Video Production: Developing commercial-grade, high-quality, professional video for education and outreach, for commercial purposes, for testimonial/interview segment, and/or for Public Service Announcements (PSA). "Graphics Design: Providing professional graphic design support to plan, analyze, and create visual solutions that meet VA communications requirements using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques and producing promotional displays, communication materials (brochures, posters, fact sheets, etc.), and signage systems for print, paid media, web- based or social media platforms. "Media Development: Developing media plans and providing assistance for media placement. "Web Design and Customer Usability: Creating or recommending improvements to existing websites and pages to more broadly and effectively appeal to targeted audiences and stakeholders and improve customer usability experiences; developing and maintaining current written website content; and, researching current trends to identify creative web-based internet programs, such as blogs, video-casts or any other current multimedia and social media tools. "Community Partnerships and Relationship Management: Developing, tracking, and maintaining relationships with community based and other non-Governmental organizations enabling VA to leverage and maximize their ability to reach intended audiences and stakeholders. Metrics of Success: Designing, tailoring, and adjusting key metrics to monitor and ensure communications materials and other communication mediums are improving Veteran education and increasing positive outreach as directed by VA, program office, or strategic plan. "Media Buying: Negotiating media in accordance with research and analysis and purchasing paid advertising to impact targeted audiences; generating excitement and awareness of VA benefits and services; meeting all deadlines to ensure on time placement; placing all media buys in only pre-approved areas; ensuring media buys ARE NOT placed in controversial venues or considered offensive or unprofessional (the cost of media purchases shall be passed on to the Government as other direct cost (ODC) with no additional markups in pricing). SUBMISSION INSTRUCTIONS THERE IS NO SOLICITATION AT THIS TIME This Sources Sought notice does not constitute a request for proposals. Submission of any information in response to this Sources Sought notice is purely voluntary. The Government assumes no financial responsibility for any costs incurred. If your organization is a small business and has the potential capacity to perform these services, please provide a capability statement in the format described below. Cover Sheet (1 page) On the cover page please provide the following information: 1. Organization name, address, DUNS number, and web site. 2. Point of contact to include e-mail address and telephone number. 3. Socio-economic status and applicable NAICS codes. 4. If applicable, GSA contract number, schedule, and SIN category. Capabilities Statement and Market Information - (10 pages maximum) Within your capabilities statement, please respond to the following: 1. Have you developed and implemented multiple (more than 2), large, national outreach/education campaigns simultaneously reaching an audience of 250 million nationally? If so, please elaborate on work completed and target audience/(s) reached. Please provide any applicable metrics demonstrating the success of the campaign(s). 2. Please describe your company's largest contract awarded to date that is similar in scope to the above task areas. Please include contact information. 3. Do you currently possess the following resources: analysis, outreach, video production, product development including a creative team with graphic designers and creative director, media placement, web design, community partnerships and relationship building or other resources necessary to develop, construct, implement, and measure multiple (more than 2), national outreach campaigns simultaneously reaching an estimated audience of 250 million nationally. If so, please elaborate on capabilities and services currently provided. 4. Do you currently possess resources to develop, construct, implement, and measure a strategic outreach plan reaching an estimated audience of 250 million nationally? If so, please elaborate on capabilities and work performed. 5. How many and which task areas can your company satisfy alone? How many and which task areas would your company be able to satisfy through the use of subcontracting? 6. Please describe any experience with successfully completing critical, high-visibility tasks from a federal Department/Agency Head with short turnaround times. Specifically, how did you approach the task, mobilize to complete the work, and ensure deadlines were met? Capability statements are due by 10:00 AM EST on Monday, February 2, 2015. The page limit for capability statements is 10 pages (not including cover page.) Capability statements must be submitted to Brian Kadel at brian.kadel@va.gov and Terrie Nestor at terrie.nestor@va.gov.
 

Web Link

FBO.gov Permalink
(https://www.fbo.gov/spg/VA/AFMLOVASS/VASSMD/VA119A15N0075/listing.html)
 

Document(s)

Attachment
 

File Name: VA119A-15-N-0075 VA119A-15-N-0075.docx (https://www.vendorportal.ecms.va.gov/FBODocumentServer/DocumentServer.aspx?DocumentId=1824944&FileName=VA119A-15-N-0075-000.docx)

Link: https://www.vendorportal.ecms.va.gov/FBODocumentServer/DocumentServer.aspx?DocumentId=1824944&FileName=VA119A-15-N-0075-000.docx

 

Note: If links are broken, refer to Point of Contact above or contact the FBO Help Desk at 877-472-3779.
 

Record

SN03622440-W 20150124/150122234956-9a439d3b40814b51eaaab0a4816aa866 (fbodaily.com)
 

Source

FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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