SOURCES SOUGHT
T -- The Army National Guard's (ARNG) Sports Industry Marketing Program (SIMP) and/or Mobile Event Team (MET) primary purpose is to reach the core demographic of 17-24 year-olds to gather quote mark Leads quote mark by using the sport industry.
- Notice Date
- 12/12/2014
- Notice Type
- Sources Sought
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- National Guard Bureau, Contracting Support, ATTN: NGB-AQC, 1411 Jefferson Davis Highway, Arlington, VA 22202-3231
- ZIP Code
- 22202-3231
- Solicitation Number
- W9133L-15-R-0029
- Response Due
- 1/7/2015
- Archive Date
- 2/10/2015
- Point of Contact
- Aaron Skinner, 703-607-1141
- E-Mail Address
-
National Guard Bureau, Contracting Support
(aaron.d.skinner.civ@mail.mil)
- Small Business Set-Aside
- N/A
- Description
- This new requirement acquisition stems from previous national sports marketing contracts which created increased brand awareness, leveraged numerous social media platforms, and through onsite activation enabled recruiters the ability to have quality engagement opportunities with prospective applicants. However, previous contracting information is not being provided as the Government views this requirement as entirely new and seeks innovative tasks, deliverables, and performance standards. Historically, there has also been a requirement to have sporting events/activations serve as a high-school and college entry vehicle. The purpose is to use the sports industry to gain access to high schools.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/USA/NGB/DAHA90/W9133L-15-R-0029/listing.html)
- Place of Performance
- Address: National Guard Bureau, Contracting Support 111 South George Mason Drive, ATTN: NGB-AQ Arlington VA
- Zip Code: 22204-1375
- Zip Code: 22204-1375
- Record
- SN03594583-W 20141214/141212234024-b25f59f356cdf6e24052b6bd58a0505f (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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