SOURCES SOUGHT
R -- Understanding belt use beyond demographic factors: Psychological constructs and psychosocial factors related to belt use - Sources Sought
- Notice Date
- 12/1/2014
- Notice Type
- Sources Sought
- NAICS
- 541910
— Marketing Research and Public Opinion Polling
- Contracting Office
- Department of Transportation, National Highway Traffic Safety Administration (NHTSA), National Highway Traffic Safety Administration HQ, 1200 New Jersey Avenue, SE, Washington, District of Columbia, 20590
- ZIP Code
- 20590
- Solicitation Number
- DTNH2215RQ-000XX(NTI-15036)
- Point of Contact
- Vincent Lynch, Phone: 202-366-9568
- E-Mail Address
-
vincent.lynch@dot.gov
(vincent.lynch@dot.gov)
- Small Business Set-Aside
- Total Small Business
- Description
- Sources Sought Notice Solicitation: DTNH2215RQ-000XX(NTI-15036) Agency/Office: National Highway Traffic Safety Administration (NHTSA) Location: National Highway Traffic Safety Administration HQ NAICS Code: 541910, Mareting Research and Public Opinion Polling, $15 Million. Point of Contract: Vincent Lynch, Contracting Officer, ph(202) 366-9568 Title: Understanding belt use beyond demographic factors: Psychological constructs and psychosocial factors related to belt use Description(s): The National Highway Traffic Safety Administration (NHTSA) is issuing this Sources Sought Notice to identify potential qualified Small Business concerns that may be interested in and capable of performing the work described herein to conducting a research study evaluating belt use and individual characteristics and the interaction with situational factors previously identified as correlates of belt use. The Contractor will conduct all data collection procedures, compile the data, and submit the data file prepared for analysis procedures to the NHTSA. The Contractor will be responsible for submitting a methodological report of the study. The report will include an overview of the study, background information, descriptions of the survey development and procedures, sampling approach, recruitment strategies, and data collection procedures. Of critical importance in the project is experience in survey research and statistical sampling. NHTSA welcomes all qualified Small Business concerns, and any other firms with the appropriate NAICS Code and past experience to submit their Corporate Capability Statements that demonstrate their ability to successfully accomplish the goals of the project as listed below. NHTSA does not intend to award a contract on the basis of responses to this notice or otherwise pay for the preparation of any information submitted. Acknowledgement of receipt of responses will be made; however, no formal evaluation of the information received will be conducted by NHTSA. NHTSA may; however later on issue a Request for Proposals (RFP). However, should such a requirement fail to materialize, no basis for claims against NHTSA shall arise as a result of a response to this notice. BACKGROUND: The US Department of Transportation, National Highway Traffic Safety Administration's (USDOT/NHTSA) Office of Behavioral Safety Research (OBSR) conducts research and evaluation projects related to behaviors and attitudes in highway safety issues. Over the past 30 years, seat belt use has increased with the most recent estimate at 87%. However, just over half of the 2012 fatalities were unrestrained (52%). Understanding the factors that contribute to inconsistent, improper, and infrequent seat belt use is essential to the development of programs aimed at promoting the level of seat belt use. Previous research has identified numerous factors related to belt use including gender, age, and urbanicity. While much progress has been made in raising belt use, targeting the remaining non-users (including situational) has posed a challenge. Further understanding these individuals, specifically their attitudes, risk perceptions, and other psychological factors, may prove beneficial for program development and subsequently effective for promoting behavior change. The OBSR is interested in conducting a research study evaluating belt use and individual characteristics and the interaction with situational factors previously identified as correlates of belt use. OBJECTIVE: The objectives of this project are to: 1. To determine psychological constructs and psychosocial factors related to belt use. 2. To categorize belt users based on these constructs and demographic factors. The Contractor will be responsible for the study design, including the selection of materials, a sampling plan, and recruitment strategies to address the objectives of the project. The sampling plan shall be designed to allow for statistically valid inferences to be made. The Contractor will conduct all data collection procedures, compile the data, and submit the data file prepared for analysis procedures to the NHTSA. The Contractor will be responsible for submitting a methodological report of the study. The report will include an overview of the study, background information, descriptions of the survey development and procedures, sampling approach, recruitment strategies, and data collection procedures. Of critical importance in the project is experience in survey research and statistical sampling. Capabilities: The corporate capability statement shall address the capabilities necessary to accomplish the scope outlined above as well as the additional tasks and characteristics given below: • Experience and expertise in conducting behavioral research. • Experience and expertise in sampling and recruitment of participants. • Experience and expertise developing survey instruments and conducting appropriate testing prior to implementation of the survey. • Experience and expertise performing qualitative analysis of open-ended questions. • Experience and expertise performing quantitative analysis including the use of statistical software packages, working with raw data, organizing data, and developing data manuals. • Knowledge of traffic safety data sources. • Experience writing technical and non-technical reports. • Experience and knowledge related to preparing and submitting the documents necessary for OMB clearance and Institutional Review Board approval. Format of Corporate Capabilities Statement: Any interested qualified SB firms should submit their Corporate Capability Statement, which demonstrates the firm's ability and past experience in no more than 10 pages to perform the key requirements described above to the identified NHTSA point of contact listed herein. Any proprietary information should be marked as such. All respondents are asked to certify the type and size of their business organization is in-line with the requirements of this Sources Sought Notice, and must be received no later than 2 calendar days from the date of publication of this notice.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/DOT/NHTSA/NHTSAHQ/DTNH2215RQ-000XX(NTI-15036)/listing.html)
- Place of Performance
- Address: Washington, District of Columbia, 20590, United States
- Zip Code: 20590
- Zip Code: 20590
- Record
- SN03583667-W 20141203/141201233834-5bf6b130f6d7d92a32c8a35bd49e1b36 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
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