SOLICITATION NOTICE
R -- Nielsen Monthly Viewer Metrics - Justification and Approval
- Notice Date
- 9/15/2014
- Notice Type
- Combined Synopsis/Solicitation
- NAICS
- 541910
— Marketing Research and Public Opinion Polling
- Contracting Office
- Other Defense Agencies, Defense Media Activity, DMA Acquisition and Procurement CA, 23755 Z Street, Riverside, California, 92518-2031, United States
- ZIP Code
- 92518-2031
- Solicitation Number
- HQ051642330002000
- Archive Date
- 10/7/2014
- Point of Contact
- Susan M. Madrid, Phone: 951-413-2371, Kathryn Maurais, Phone: 9514132502
- E-Mail Address
-
susan.madrid@dma.mil, kathryn.maurais@dma.mil
(susan.madrid@dma.mil, kathryn.maurais@dma.mil)
- Small Business Set-Aside
- N/A
- Description
- Sole Source Justification This is a Notice of Intent to issue a contract to The Nielsen Company, 770 Broadway Ste 8, New York, NY, 10003-9522, on a sole source basis under the authority of FAR 6.302-1, Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements, 10U.S.C. 2304(c)(1). Sole Source Justification is attached hereto. The proposed procurement is to obtain services for the purpose of acquiring audience viewer metrics of DoD News Channel programming to provide accurate, independent, objective measurement of television viewing. The work to be performed under this contract provides the Defense Media Activity (DMA) with the ability to measure audience viewer metrics to determine whether or not to continue with a traditional broadcast of DoD News Channel programming. This contract will provide monthly National TV Measurement Service (NHI) services on a monthly and/or quarterly basis, to include household, demographic, and market break data. Contract will be for a Base, plus 2 Option Years. a. DESCRIPTION: CLIN 0001: Nielsen Monthly Viewer Metrics Description: The contractor shall provide services for the purpose of acquiring audience viewer metrics of DoD News Channel programming to provide accurate, independent, objective measurement of television viewing. See attached Performance Work Statement (PWS). UNIT PRICE $_______ x 1 EA = Total $______________ CLIN 0002 (Option): Nielsen Monthly Viewer Metrics Description: The contractor shall provide services for the purpose of acquiring audience viewer metrics of DoD News Channel programming to provide accurate, independent, objective measurement of television viewing. See attached Performance Work Statement (PWS). UNIT PRICE $_______X 1 EA = TOTAL $______________ CLIN 0003 (Option): Nielsen Monthly Viewer Metrics Description: The contractor shall provide services for the purpose of acquiring audience viewer metrics of DoD News Channel programming to provide accurate, independent, objective measurement of television viewing. See attached Performance Work Statement (PWS). UNIT PRICE $_______ x 1 EA = $______________ QUOTE Grand Total: $____________ This announcement constitutes the only notice; and a written solicitation will not be issued. Interested persons may identify their interest and capability to perform by responding to this notice by the specified closing date. This notice of intent is not a request for competitive proposals; however the Government will consider all proposals received by the closing date specified in this notice. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/notices/959872de014ae98e9fb0d316e66444bc)
- Place of Performance
- Address: 6700 Taylor Avenue, Fort Meade, Maryland, 20755, United States
- Zip Code: 20755
- Zip Code: 20755
- Record
- SN03510966-W 20140917/140915235239-959872de014ae98e9fb0d316e66444bc (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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