SOURCES SOUGHT
R -- Multi-Media Marketing/Advertisement and Recruitment Support Services for NIDA IRP Clinical Protocols
- Notice Date
- 6/26/2014
- Notice Type
- Sources Sought
- NAICS
- 541990
— All Other Professional, Scientific, and Technical Services
- Contracting Office
- Department of Health and Human Services, National Institutes of Health, National Institute on Drug Abuse, Station Support/Simplified Acquisitions, 31 Center Drive, Room 1B59, Bethesda, Maryland, 20892
- ZIP Code
- 20892
- Solicitation Number
- HHS-NIH-NIDA-SSSA-SBSS-14-364
- Archive Date
- 7/17/2014
- Point of Contact
- Lauren M. Phelps, Phone: 3015942490
- E-Mail Address
-
lauren.phelps@nih.gov
(lauren.phelps@nih.gov)
- Small Business Set-Aside
- N/A
- Description
- Contracting Office Address: Department of Health and Human Services, National Institutes of Health, National Institute on Drug Abuse, Station Support Simplified Acquisitions, 31 Center Drive, Room 1B59, Bethesda, MD 20892, UNITED STATES. Introduction: This is a Small Business Sources Sought notice. This is NOT a solicitation for proposals, proposal abstracts, or quotations. The purpose of this notice is to obtain information regarding: (1) the availability and capability of qualified small business sources, (2) whether they are small businesses; HUBZone small businesses, service-disabled, veteran-owned small businesses; 8(a) small businesses; veteran-owned small businesses; woman-owned small businesses; or small disadvantaged businesses; and (3) their size classification relative to the North American Industry Classification System (NAICS) code for the proposed acquisition. Your responses to the information requested will assist the Government in determining the appropriate acquisition method, including whether a set-aside is possible. Background: The mission of the Intramural Research Program (IRP) of the National Institute on Drug Abuse is to conduct state-of-the-art research on basic mechanisms that underlie drug abuse and addiction, and to develop new methods for the treatment of drug abuse and addiction. The goal of the Neuroimaging Research Branch (NRB) of the NIDA IRP is to better understand the neurobiological antecedents of illicit drug use and abuse, the neuronal consequences of short and long-term drug use and the potential reversibility of these neuroadaptations. The NIDA IRP NRB conducts research studies using volunteer human participants. In general, these studies evaluate the nature of drug abuse and addiction by assessing the abuse potential of drugs, investigating their underlying neurobiological and genetic mechanisms, and assessing treatment modalities for substance use disorders. The NRB is currently running multiple treatment research studies for people in need of smoking cessation, most of these studies investigate brain processes as people attempt to quit smoking. These protocols require research participants who are a) active smokers but not currently seeking to quit smoking, b) those actively seeking treatment, c) former smokers who have been successfully smoke-free for at least six months, d) and non-smokers who demographically match the above groups. These studies require approximately 350, otherwise healthy individuals. The majority of participants needed are adults between the ages of 18 and 55; one protocol will allow up to age 70. Participants will receive one of several free smoking cessation treatments via approved protocols at the NIH Baltimore Smoking Treatment Center, located on the Johns Hopkins Bayview Medical Center in East Baltimore. Purpose and Objectives for the Procurement: The purpose of this potential procurement is acquisition of multi-media marketing and advertising services to attract and recruit individuals for participation in the above-described NRB Clinical protocols. NIDA's goal is to obtain at least 5-6 participants/week to enter the current three active treatment protocols and be representative of the 4 targeted research populations. Project Requirements: The Contractor shall provide the following services: 1. Devise, establish and maintain connections with Institutional Review Board (IRB)-approved multi-media services, including television, radio, print, internet and various local venues. 2. Devise, establish and maintain connections with IRB-approved community services, including local medical associations, school (college) systems, and media resources for outreach and other advertising methods. 3. Work with an NIDA study team to design and implement recruitment strategies that are study specific. 4. Devise an effective marketing plan(s) to reach target populations specific to individual protocol eligibility requirements and study timelines. 5. Maintain an understanding of the eligibility requirements per protocol for effective and efficient use of resources. 6. Track recruitment success. Identify recruitment strategies that prove unsuccessful. Maintain flexibility with recruitment strategies in the event it becomes necessary to change on an ongoing basis, as needed to optimize success. 7. Identify and locate, appropriate venues in the Baltimore metropolitan area with high concentrations of targeted population and place approved advertisements in these venues once IRB approved. 8. Use targeted technology to identify optimal multi-media locations for advertisement placement. 9. Distribute provided marketing materials to/at IRB approved venues. Below is a list of venues that have been approved by the NIDA IRB for advertising. Any material approved for use in a specific venue may be placed in any of these approved venues. Additional advertising outlets may be proposed by the contractor based on target audience and funding priorities. a. Newspapers i. Local papers in Baltimore: City Paper, Employment Guide, Dundalk Eagle, the Examiner, the Baltimore Times, Baltimore Messenger, Catonsville Times, "B", Pennysaver, Latin Opinion-La Voz, Press Box, Afro, The Avenue, Baltimore Job Finder ii. Local papers in Towson: Northeast Booster, The Jeffersonian iii. Papers in DC: City Paper, Employment Guide, The Washington Post Express iv. Papers in Columbia, Annapolis, Frederick and York, PA: Columbia Flyer, The Capital Gazette, News Post, York Dispatch, York Daily v. City Paper College Guide b. Television: CW-54, Fox-45, VH-1, MTV, BET, Nickelodeon, UPN-24, ABC-2, CBS-13, NBC-11, XFX c. Mail: ValPac, Money Mailer, Direct Mailing to approved mailing list d. Bus: Baltimore: MTA Bus Shelter Ads, Baltimore: MTA Bus Interior Ads, Washington, DC: MATA Bus Interior Ads e. Radio: 97.9-WIY, 93.1-WPOC, 92.3-WERQ, 99.1-WHFS, 102.7-WXYV, 104.3- WZFT, 105.7-WQSR f. Internet: ADAA Website (MD Alcohol & Drug Abuse Administration), Baltimore citypaper.com (as part of newspaper advertising), Baltimore employmentguide.com (as part of newspaper advertising), ClinicalConnection.com, Search page text ads: Google, Yahoo, Bing, Mobile text ads: Google, Johns Hopkins Bayview Research website, Twitter, YouTube, MyTrialSpot, ResearchMatch, Quality Health Project Reporting Requirements: The contractor shall provide the following: 1. The Contractor shall present a marketing plan for the targeted smoking cessation study populations within the first week of the contract award. 2. The Contractor shall provide bi-weekly reports as follows: a. In collaboration with the existing NIDA screening contractor, the contractor shall provide a report of the number of phone calls and study admissions per particular advertisement medium and group assignment (i.e. must be able to identify outcomes of each advertisement and venue). b. The contractor shall provide a report on the number of and demographic information on participants not accepted or declined research participation by protocol or category of study. The reasons why participants were rejected or declined admission shall also be included. c. The contractor shall provide a report on any proposed changes to advertisement strategy based on (i. and ii. above). Anticipated Period of Performance: The anticipated period of performance is six (6) months from date of award. Capability Statement: Contractors that believe they possess the ability to provide the required services should submit documentation of their ability to meet each of the project requirements to the Contract Specialist. Contractors should also provide their Company Name, DUNS number, Physical Address, and Point of Contact Information. Interested organizations are required to identify their type of business, applicable North American Industry Classification System Code, and size standards in accordance with the Small Business Administration. The government requests that no proprietary or confidential business data be submitted in a response to this notice. However, responses that indicate the information therein is proprietary will be properly safeguarded for Government use only. Capability statements must include the name and telephone number of a point of contact having authority and knowledge to discuss responses with Government representatives. Capability statements in response to this market survey that do not provide sufficient information for evaluation will be considered non-responsive. When submitting this information, please reference the solicitation notice number. All capability statements sent in response to this Sources Sought Notice must be submitted electronically (via email) to Lauren Phelps, Contract Specialist, at Lauren.Phelps@nih.gov in MS Word format before the closing date and time of this announcement. All responses must be received by the specified due date and time in order to be considered. Note: This notice does not obligate the Government to award a contract or otherwise pay for the information provided in the response. No proprietary, classified, confidential, or sensitive information should be included in your response. The Government reserves the right to use information provided by respondents for any purpose deemed necessary and legally appropriate. Any organization responding to this notice should ensure that its response is complete and sufficiently detailed to allow the Government to determine the organization's qualifications to perform the work. Respondents are advised that the Government is under no obligation to acknowledge receipt of the information received or provide feedback to respondents with respect to any information submitted. After review of the responses received, pre-solicitation and solicitation notices may be published in Federal Business Opportunities. However, responses to this notice will not be considered adequate responses to a solicitation. The solicitation release date is pending. The Government intends to negotiate a fixed-price purchase order.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/HHS/NIH/NIDA-2/HHS-NIH-NIDA-SSSA-SBSS-14-364/listing.html)
- Place of Performance
- Address: Baltimore, Maryland, 21224, United States
- Zip Code: 21224
- Zip Code: 21224
- Record
- SN03407207-W 20140628/140626234755-4026c19d9ad69a8f4a93f414be76ab21 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
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