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FBO DAILY - FEDBIZOPPS ISSUE OF APRIL 25, 2014 FBO #4535
SOLICITATION NOTICE

R -- NMAAHC Direct Mail and E-Marketing Services

Notice Date
4/23/2014
 
Notice Type
Presolicitation
 
NAICS
541860 — Direct Mail Advertising
 
Contracting Office
Smithsonian Institution, Office of the Chief Financial Officer, Office of Contracting, 2011 Crystal Drive, Suite 350, Arlington, Virginia, 22202
 
ZIP Code
22202
 
Solicitation Number
F14SOL10026
 
Point of Contact
Shanise Gholston, Phone: 2026337289
 
E-Mail Address
gholstons@si.edu
(gholstons@si.edu)
 
Small Business Set-Aside
N/A
 
Description
This announcment is open to all businesses regardless of size. The Smithsonian Institution will award a firm fixed price contract for this project. The North American Industry Classification Code (NAICS) for this project is 541860. The Smithsonian Institution (SI) is seeking proposals for direct mail and e-marketing services on behalf of its National Museum of African American History and Culture. The National Museum of African American History and Culture (NMAAHC) is the national museum for the study and exposition of African American history and culture under the Smithsonian Institution. NMAAHC is scheduled to open late 2015. In 2009, NMAAHC launched its National Charter Membership Program as a key component of its overall capital campaign fundraising efforts. SI is seeking a full service direct mail and e-marketing agency to support the NMAAHC National Charter Membership program, with particular expertise in (1) new member acquisition; (2) retention of current membership; (3) development and implementation of strategy for increased donations from current members; (4) development and implementation of a strategy for the sustainability, growth, and management of a direct mail package and printing program; (5) e-mail marketing services; (6) management of the membership acknowledgement and benefits program; and (7) analysis of member donation behavior to determine strategy to increase individual gift amounts. This project is a key component of the overall capital fundraising campaign for NMAAHC. The Smithsonian Institution is accepting technical and business proposals in response to the solicitation. Contractors must be registered in the Central Contractor Registration (CCR) prior to award.
 
Web Link
FBO.gov Permalink
(https://www.fbo.gov/spg/SI/CFO/WashingtonDC/F14SOL10026/listing.html)
 
Place of Performance
Address: National Museum of African American History and Culture, Smithsonian Institution, 600 Maryland Ave SW, Washington, District of Columbia, 20024, United States
Zip Code: 20024
 
Record
SN03345975-W 20140425/140423234535-148472b6fdda0116d0cf198634e48001 (fbodaily.com)
 
Source
FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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