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FBO DAILY - FEDBIZOPPS ISSUE OF FEBRUARY 06, 2014 FBO #4457
SOLICITATION NOTICE

D -- Nelson Rating

Notice Date
2/4/2014
 
Notice Type
Combined Synopsis/Solicitation
 
NAICS
541910 — Marketing Research and Public Opinion Polling
 
Contracting Office
Department of Health and Human Services, Centers for Disease Control and Prevention, Procurement and Grants Office (Atlanta), 2920 Brandywine Road, Room 3000, Atlanta, Georgia, 30341-4146
 
ZIP Code
30341-4146
 
Solicitation Number
66270
 
Point of Contact
Deborah T Workman, Phone: 770-488-2889
 
E-Mail Address
atl7@cdc.gov
(atl7@cdc.gov)
 
Small Business Set-Aside
N/A
 
Description
The Centers for Disease Control and prevention intends to award a sole source firm fixed price purchase order to Nelson Ratings. In order to provide valid estimates of media campaign exposure for each state, as part of reporting for CDC's Tobacco Control State Highlights, we propose to purchase from Nielsen Media Research all 2013 television ratings data for tobacco-related television advertising sponsored by state health departments, tobacco control programs, or related not-for-profit foundations, as well as anti-tobacco advertising sponsored by the American Legacy Foundation. Nielsen will provide these data for all Full Disclosure Markets (FDMs). In addition, we will purchase access to 600 AVIs (1-frame/second video copies of ads in the Nielsen data), which will allow us to confirm that ambiguously described ads are actually smoking-related advertising. Finally, we will purchase ratings for selected Automated Discovery Markets (ADMs), which will be validated for comparability with ratings for smoking-related advertising in the FDMs. This contract action is for supplies or services for which the Government intends to solicit and negotiate with only one source under the authority of FAR 6.302-1 (for actions over $150k) 13.106-1(b) (SAP) and 10 U.S.C. 2304(c)(1). Interested persons may identify their interest and capability to respond to the requirement or submit proposals. This notice of intent is not a request for competitive quotations; however, all quotations/responses received within fifteen (15) days of the issuance of this notice will be considered by the government. A determination by the government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. Any quotation/response should be emailed to Deborah Workman at ATL7@cdc.gov by COB February 10, 2014 FAR REFERENCE: FAR 5.207- Preparation and transmittal of synopses under (c)(15), (c)(16) (i), and (c)(16)(ii).
 
Web Link
FBO.gov Permalink
(https://www.fbo.gov/spg/HHS/CDCP/PGOA/66270/listing.html)
 
Record
SN03280422-W 20140206/140204234905-06c3992e3ee00c7608975fb932bbc64d (fbodaily.com)
 
Source
FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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