MODIFICATION
76 -- Mail Marketing - Solicitation 1
- Notice Date
- 9/6/2013
- Notice Type
- Modification/Amendment
- NAICS
- 519130
— Internet Publishing and Broadcasting and Web Search Portals
- Contracting Office
- Consumer Financial Protection Bureau, Consumer Financial Protection Bureau, Bureau of Public Debt for CFPB, 1700 G St, Washington, District of Columbia, 20052, United States
- ZIP Code
- 20052
- Solicitation Number
- TBPDCFP13CI0002
- Archive Date
- 10/1/2013
- Point of Contact
- LStanley, Phone: 304-480-7213
- E-Mail Address
-
PSB3@bpd.treas.gov
(PSB3@bpd.treas.gov)
- Small Business Set-Aside
- N/A
- Description
- Solicitation package The Bureau of Public Debt, on behalf of the Consumer Financial Protection Bureau intends to award a contract for mail monitoring services. BACKGROUND The Consumer Financial Protection Bureau (CFPB) is an independent bureau within the Federal Reserve System that helps empower consumers with the information they need to make financial decisions that are best for them and their families. Created by the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act), the CFPB works to promote fairness and transparency for mortgages, credit cards, and other consumer financial products and services. The CFPB sets and enforces clear, consistent rules that allow banks and other consumer financial services providers to compete on a level playing field and that let consumers see clearly the costs and features of products and services. Within the CFPB, the Office of Research, Markets, and Regulation is charged with the responsibility of monitoring developments within the markets for consumer financial services and providing a perspective on key trends and dynamics which is grounded in rigorous, evidence-based research and analysis. SCOPE CFPB has the requirement for a contractor to provide Credit Card Marketing Research reports and data services in order to accomplish research and data reports with credit card originations marketing, existing customer marketing, and other customer communications. CFPB requires access for unlimited users to the data underlying the reports. With respect to originations marketing, the CFPB seeks to procure access to reporting and data that will provide insights into: • Originations mail volume • Distribution of mail solicitations by type of product (rewards, non-rewards etc.) • Distribution of mail solicitations by type of solicitation (pre-screen, invitation to apply) • Distribution of mail solicitations by demographics (e.g. income) • Pricing of products being marketed (fees, APR, promotional offers etc.) • Household penetration of mail volume • Distribution of mail solicitations by risk band • Household penetration of offers by risk band • Pricing of products by risk band The CFPB is also seeking to procure access to similar information with respect to other solicitation channels (e.g. e-mail, advertising). With respect to existing customer marketing and communications, the CFPB seeks to procure access to reporting and data that will provide insight into: • Marketing of balance transfers • Marketing of purchase incentives • Increases and decreases in APR • Changes in terms REQUIREMENTS A. Originations marketing: 1. Contractor shall maintain a consumer panel from which it is able to reliably estimate and report on the credit card direct mail solicitations 2. Contractor shall provide monthly reporting on estimated mail volumes and key direct mail market developments 3. Contractor shall provide quarterly reporting on mail volumes, product, product pricing, demographics, and household penetration 4. Contractor shall provide CFPB with on-line access to raw data in a non-personalized format to allow CFPB to conduct its own analyses of the data B. Existing Cardholder Marketing and Communications 1. Contractor shall maintain a consumer panel from which it is able to reliably estimate and report on existing customer marketing and communications 2. Contractor shall provide monthly reporting on estimated mail volumes by type of communication and key market developments 3. Contractor shall provide fully quarterly reporting on mail volumes by type of communication, pricing, demographics, and household penetration 4. Contractor shall provide CFPB with on-line access to raw data in a non-personalized format to allow CFPB to conduct its own analyses of the data. Questions concerning the solicitation shall be submitted to psb3@bpd.treas.gov attn: LStanley are due by 3:00 p.m. September 12, 2013. Proposals shall be submitted to psb3@bpd.treas.gov attn; LStanley by 2:00 p.m. September 19, 2013.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/notices/5f4bc66a3abcb464a99d7113d465a98f)
- Place of Performance
- Address: Washington, District of Columbia, United States
- Record
- SN03178513-W 20130908/130907000511-5f4bc66a3abcb464a99d7113d465a98f (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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