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FBO DAILY ISSUE OF SEPTEMBER 22, 2012 FBO #3955
SOLICITATION NOTICE

70 -- Social Media and Engagement Tool Software: Evaluating On-line Resources of the National Library of Medicine (NLM) by Mining Social Media - Statement of Work

Notice Date
9/20/2012
 
Notice Type
Combined Synopsis/Solicitation
 
NAICS
511210 — Software Publishers
 
Contracting Office
Department of Health and Human Services, National Institutes of Health, National Library of Medicine, 6707 Democracy Blvd., Suite 105, Bethesda, Maryland, 20894, United States
 
ZIP Code
20894
 
Solicitation Number
RFQ-NIH-NLM-2012-583_SRE
 
Archive Date
10/10/2012
 
Point of Contact
Sheila R. Edmonds, Phone: 3014966546
 
E-Mail Address
sheila.edmonds@nih.gov
(sheila.edmonds@nih.gov)
 
Small Business Set-Aside
Total Small Business
 
Description
SOW Mining NLM Social Media This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. This solicitation is being issued as Request for Quotations (RFQ) NIH-NLM-2012-583/SRE. The resultant order will be a firm-fixed price purchase order. In accordance with FAR Parts 12 and 13, the National Institutes of Health (NIH) National Library of Medicine (NLM) intends to procure social media and engagement tool software license from a Contractor for professional services in monitoring the usage of NLM health information resources by consumers and also capable of examining such social media sites as Twitter, Facebook, blogs, news sites, discussion boards, video and image sharing sites with inquiries relevant to NLM issues and with full respect for privacy rights of those who created the social media entries. This acquisition is a 100% total small business set aside. The North American Industry Classification System (NAICS) Code is 511210-Software Publishers with a small business size standard of $25.0 million. Background: The National Library of Medicine (NLM) is the world's largest biomedical library and makes its stored information available online at no charge to consumers, health professionals, and biomedical scientists through a diverse suite of resources. Evaluating how its databases and other resources are utilized is an important component of continuing quality improvement and has long been an on-going program of NLM management through a potpourri of monitoring tools. The world-wide explosion in the use of social media provides a unique opportunity for sampling sentiment and use patterns of NLM's "customers" and for comparing NLM to other sources of health-related information. Purpose: The purpose of this requirement is to obtain software capable of examining such social media sites as Twitter Facebook, blogs, news sites, discussion boards, video and image sharing sites with inquiries relevant to NLM issues and with full respect for privacy rights of those who created the social media entries. Scope of Work: The work requirement will demonstrate an approach to comprehensive access to the target information within a framework suitable for flexible and rapid processing of queries created by NLM to ascertain a host of questions relevant to evaluation of its programs and those of its "competitors." Project 1: Monitoring Usage of NLM Resources by Consumers By examining relevant tweets and other comments, NLM will gain insights to extent of use, context for which information was sought, and effects of various health-related announcements and events on usage patterns including: • Relative frequency with which various NLM resources are mentioned • Comparison of NLM mentions with mentions of "competitors" • Identification of urgent information requests for which NLM could "push" vetted information free of advertising or commercial interest • Effects of topical health issues such as "mad cow" or West Nile Virus or disasters on use of NLM resources • Effect of changing NLM's interface design and textual/graphic style on usage by consumers • Effectiveness of NLM use of social media to distribute health information • Comparable analyses of other NIH and DHHS health information sources Project 2: Monitoring Usage of NLM Resources by Health Professionals and Biomedical Scientists By examining relevant tweets and other comments, NLM will gain insights to extent of use, context for which information was sought, and reactions to information provided to clinicians involved in patient care, and scientists focused on research issues, including: • Citations of published papers available from NLM bibliometric databases • Citations of published papers available from NLM full-text references • Information-seeking behavior of clinicians and scientists • Effects on usage of modifying database design features • Professional comments about value of NLM's resources • Comparison of use of NLM resources to use of those provided by "competitors" • Regional and international differences in information-seeking behavior by professionals Contractor Responsibility: Independently, and not as an agent of the Government, the Contractor shall furnish all necessary services, qualified personnel, materials, and equipment, not other¬wise provided by the government, to provide the requisite services required to support this requirement which is directly related to the work of the NLM. All work shall be monitored and technically co-ordinated by the Contracting Officer's Representative (COR). Contractor Tasks/Services: The Contractor shall perform the following specific tasks for Projects 1 and 2 in accordance with the respective project descriptions identified above: Task 1: Install appropriate software on a Government computer(s) that is designed for efficient customer-friendly operation and has option of extending capabilities Task 2: Maintain a comprehensive "universe" of social media data subject to queries. Content from Facebook, blogs, news sites, discussion boards, video and image sharing sites will be maintained by the Contractor and kept up-to-date in a timely manner and made available for query by the Government Task 3: Provide an appropriate library of relevant search terms appropriate for the questions of interest to NLM. Task 4: Train designated Government personnel in proper use of the licensed software and in efficient formulation of queries Task 5: Provide on-going consultation as needed to refine queries of importance to government. Task 6: Offer improvements to the software as developed from time to time by the Contractor Number of Users: The Government anticipates software licenses to cover two (2) users. Deliverables: ●Evaluating On-line Resources of the National Library of Medicine by Mining Social Media: The final product will be an installed software package that meets the requirements of the Government for timely retrieval from Facebook, blogs, news sites, discussion boards, video and image sharing sites from the social media information stores maintained and kept current by the Contractor ●Expert assistance as needed from the Contractor to assist the Government in formulating inquiries with search terms and term combinations that will provide appropriate responses appropriate for the goal of Government questions relevant to the NLM mission ●Training of at least two Government staff members by Contractor personnel and through on-line resources ●Display of search results in an efficient manner, preferably in dashboard form, suitable for analysis by the Government. ●Periodic updates on status/changes in the social media environment ●A delivery schedule will be provided by the Contractor within 30 days of the contract Period of Performance: The resultant purchase order will be for a period of twelve (12) months from the Date of Award. Place of Performance: • On-site at National Library of Medicine SECTION 508 COMPLIANCE In accordance with FAR 39.2, Section 508 of the Rehabilitation Act is implemented in this order. Pursuant to Section 508 of the Rehabilitation Act of 1973 (29 U.S.C. 794d), as amended by the Workforce Investment Act of 1998, all electronic and information technology (EIT) products and services developed, acquired, maintained, and/or used under this contract/order must comply with the "Electronic and Information Technology Accessibility Provisions" set forth by the Architectural and Transportation Barriers Compliance Board (also referred to as the "Access Board") in 36 CFR part 1194. Information about Section 508 provisions is available at http://www.hhs.gov/od. Technical Evaluation Factors - Lowest Price Technically Acceptable For this requirement all properly received offers shall be evaluated consistent with FAR 15.101-2, Lowest Price Technically Acceptable Source Selection Process. As defined in FAR 15.101-2(a) the lowest price technically acceptable source selection process is appropriate when best value is expected to result from selection of the technically acceptable proposal with the lowest evaluated price. The Government will evaluate all quotes using the Lowest Price Technically Acceptable (LPTA) source selection method. Award will be made on the basis of the lowest evaluated price of proposals meeting or exceeding the acceptability standards for all technical factors. FEDERAL ACQUISITION REQULATION (FAR) CLAUSES The following provisions and clauses apply to this acquisition and are incorporated by reference. Full text may be found at https://www.acquisition.gov/Far FAR 52.212-1 Instructions to Offerors-Commercial Items FAR 52.212-2 Evaluation-Commercial Items FAR 52.212-3 Offeror Representations and Certifications-Commercial Items FAR 52.212-4 Contract Terms and Conditions-Commercial Items FAR 52.212-5 Contract Terms and Conditions Required to Implement Statutes and Executive orders All interested parties shall submit electronic responses to Sheila Edmonds at sheila.edmonds@nih.gov. Responses must be received no later than 5:00 P.M. EST on Tuesday, September 25, 2012, and shall not exceed 10 single-sided pages in length, exclusive of the cover page and letter, table of contents, appendices, and resumes. Please reference solicitation number RFQ-NIH-NLM-2012-583/SRE on all correspondence to this notice. Inquiries regarding this notice shall be submitted electronically to sheila.edmonds@nih.gov and shall be received by 12:00 NOON EST on Monday, September 24, 2012.
 
Web Link
FBO.gov Permalink
(https://www.fbo.gov/spg/HHS/NIH/OAM/RFQ-NIH-NLM-2012-583_SRE/listing.html)
 
Place of Performance
Address: National Library of Medicine, Bethesda, Maryland, 20894, United States
Zip Code: 20894
 
Record
SN02891571-W 20120922/120921000936-7d04e1590336a26c869a21b9ad76273d (fbodaily.com)
 
Source
FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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