SPECIAL NOTICE
B -- Health Communications Databases
- Notice Date
- 8/27/2012
- Notice Type
- Special Notice
- NAICS
- 541613
— Marketing Consulting Services
- Contracting Office
- Department of Health and Human Services, Centers for Disease Control and Prevention, Procurement and Grants Office (Atlanta), 2920 Brandywine Road, Room 3000, Atlanta, Georgia, 30341-4146
- ZIP Code
- 30341-4146
- Solicitation Number
- 50240
- Archive Date
- 9/25/2012
- Point of Contact
- Melinda James, Phone: 770-488-2887
- E-Mail Address
-
hff7@cdc.gov
(hff7@cdc.gov)
- Small Business Set-Aside
- N/A
- Description
- The Centers for Disease Control and Prevention has a requirement for access to the following databases and intends to award a non-competitive Task Order to Porter Novelli Public Services inc., against contract number GS23F0231N. HealthStyles Database The database contains information on health conditions, attitudes, and behaviors. The data are gathered from an internet panel survey of approximately 4,000 adults representative of the American public from the internet panel maintained by the firm Knowledge Networks. Database weighting as well as survey panel composition are constructed to provide nationally representative samples of the US population, including underserved populations such as Blacks, Hispanics, and Low-income populations. This is critical to understanding underserved populations at greatest need for public health intervention. The database enables health communication specialists in various health-related fields to understand audiences using many different analytic methods. This flexibility provides access to relevant data for developing more effective health communication messages. The database will include current information on behaviors associated with risk and prevention across a wide range of issues, as well as lifestyle and media habits. A re-contact database will also be available from a re-contact survey of the same sample from the consumer mail panel. YouthStyles Database The YouthStyles database is developed in conjunction with the adult HealthStyles database. Parents will be oversampled for the HealthStyles survey and an internet survey of 800 youth age 12 - 17 from those households will be conducted by Knowledge Networks. This will provide linked data between parents and their children. The database includes items on values and motivation, health and consumer behaviors, and media use. ConsumerStyles Database The ConsumerStyles database is a comprehensive look at what the American public is currently purchasing, where they are shopping, their attitudes toward products and services, and how to reach them through the media. This is an internet survey of a nationally representative sample of approximately 7,000 adult respondents conducted by Knowledge Networks. This information can be combined with data in the HealthStyles and YouthStyles surveys for communication planning. DocStyles Database The DocStyles database is developed from an internet survey of physicians on the Epocrates Honors panel. The basic sample size is 1,000 primary care providers. It contains information about the communication needs and preferences of physicians and information about physician's perceptions and attitudes concerning communicating with patients. Prescription Drug Trends Database The database includes data from HealthStyles and YouthStyles over multiple survey years for trend analysis. It contains information on prescription medication sharing as well as select demographic variables. DESCRIPTION OF WORK: The contractor will license data from the 2012 HealthStyles, YouthStyles, ConsumerStyles, and DocStyles databases to the CDC by September 30, 2012. DELIVERABLES: The contactor will obtain a twelve month license September 30, 2012 to September 29, 2013 for the following databases for the CDC's Division of Communication Services. The databases should be in SPSS and SAS formats and should be accompanied by a master codebook and a demographic banner report for all the items in the database. 1. HealthStyles Database 2. YouthStyles Database 3. ConsumerStyles Database 4. DocStyles Database 5. Recontact HealthStyles Database 6. Prescription Drug Trends HealthStyles/YouthStyles Database 7. Approximately one hundred eighty (180) total hours of Styles staff labor and consulting time on methodology, data use, and custom analysis 8. One (1) additional banner report with points to be determined at a later date PERIOD OF PERFORMANCE: September 30, 2012 to September 29, 2013 MINIMUM VENDOR QUALIFICATIONS The vendor shall have the ability to provide a license and deliver the required data bases and software to the CDC. A solicitation for this requirement has not yet been issued. Any contractor who meets the minimum qualification and can provide access to these databases or databases containing substantially the same data should contact the Contracting Specialist at hff7@cdc.gov no later than 5:00 PM EST, September 10, 2012.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/HHS/CDCP/PGOA/50240/listing.html)
- Place of Performance
- Address: Centers for Disease Control and Prevention, Office of the Associate Director for Communication, Division of Communication Services, Atlanta, Georgia, 30333, United States
- Zip Code: 30333
- Zip Code: 30333
- Record
- SN02856890-W 20120829/120828000414-e8954cf01b0cd0f523f0000c2e989dce (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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