MODIFICATION
R -- U.S. Customs and Border Protection (CBP) Wide Communication and Outreach Support Services
- Notice Date
- 6/21/2012
- Notice Type
- Modification/Amendment
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of Homeland Security, Customs and Border Protection, Procurement Directorate - DC, 1300 Pennsylvania Avenue, N.W., Room 1310 NP, Washington, District of Columbia, 20229, United States
- ZIP Code
- 20229
- Solicitation Number
- PR20068812
- Archive Date
- 7/12/2012
- Point of Contact
- Ronie Namata, Phone: 202-344-3631
- E-Mail Address
-
ronie.namata@dhs.gov
(ronie.namata@dhs.gov)
- Small Business Set-Aside
- Partial Small Business
- Description
- Amendment 4 (06/20/12): Correction in due day. Amendment 3 (06/19/12): Corrects due time in FBO. Amendment 2 (06/18/12): Corrects due date in Instructions and Response Guideline section. Amendment 1 (06/14/12): Corrects due date in Instructions and Response Guideline section. U.S. Customs and Border Protection (CBP) Office of Public Affairs (OPA) Request for Information (RFI) Release Date: June 11, 2012 Response Date: June 27, 2012 Title: CBP Wide Communication and Outreach Support Services Purpose: CBP is conducting market research to gain a greater understanding of the full range of available options for Communication and Outreach Support Services from small business GSA vendors holding federal supply code (FSC) 541 - Advertising & Integrated Marketing Solutions, category 541 5 - Integrated Marketing Services. The anticipated NAICS codes to be used are: 541430 - Graphic Design Services, 541511 - Custom Computer Programming Services, 541613 - Marketing Consulting Services, 541810 - Advertising Agencies, 541820 - Public Relations Agencies, 541830 - Media Buying Agencies, 541840 - Media Representatives, 541850 - Display Advertising, 541860 - Direct Mail Advertising, 541870 - Advertising Material Distribution Services, 541910 - Marketing Research and Public Opinion Polling, 541930 - Translation and Interpretation Service. THIS IS A REQUEST FOR INFORMATION (RFI) ONLY. This RFI is issued solely for information and planning purposes - it does not constitute a Request for Proposal (RFP) or a promise to issue an RFP in the future. This request for information does not commit the Government to contract for any supply or service whatsoever. Further, CBP is not at this time seeking proposals and will not accept unsolicited proposals. Respondees are advised that the U.S. Government will not pay for any information or administrative costs incurred in response to this RFI; all costs associated with responding to this RFI will be solely at the interested party's expense. Not responding to this RFI does not preclude participation in any future RFP, if any is issued. If a solicitation is released, it will be synopsized on the Federal Business Opportunities (FedBizOpps) website. It is the responsibility of the potential offerors to monitor these sites for additional information pertaining to this requirement. Background: The United States Customs and Border Protection (CBP) is the unified border agency within the Department of Homeland Security (DHS) charged with the management, control and protection of the nation's borders at and between official ports of entry. CBP is mandated to keep terrorists and terrorist weapons out of the country while enforcing hundreds of U.S. laws. The Communications and Outreach Division of the Office of Public Affairs (OPA) is tasked with providing information on new regulations, programs and initiatives put into place by Congress, DHS and CBP as well as information on current programs and regulations both domestically and internationally. Objective: Provide public awareness services in the advertising and marketing areas to support the planning, development and implementation of information support services required for Customs and Border Protection (CBP) in the following areas. In an effort to increase registration and promote international policies in voluntary programs and compliance in both voluntary and mandatory enforcement programs, CBP requires supplies and services to assist in development and dissemination of information to educate key audiences through comprehensive communications programs that engage stakeholders and government agencies and reaches travelers, participants and impacted international communities. CBP require advertisements which are innovative and attention getting and in compliance with the national CBP marketing strategies/branding. CBP requires assistance in the development and expansion of an integrated media relations approach that leverages media as an important communications channel, and includes outreach to broadcast, print and online media. Under CBP direction, stakeholders shall be engaged on a national and international basis to ensure understanding and compliance with the overarching programmatic activities. These include positioning CBP and its information with stakeholders, media, legislators and interagency partners to ensure smooth implementation of new requirements, and raising awareness of the benefits of new and current documentation required by DHS and CBP regulations. CBP envisions the Communication and Outreach Support Services program to meet at a minimum the following requirements: -Registration and Compliance in Enforcement Program Support - This is the development and dissemination of information to educate key audiences in an effort to increase registration and compliance in both voluntary and mandatory enforcement programs. -Promoting International Policies - The development and dissemination of information to educate key international audiences about new or changing U.S. and CBP policies through outreach campaigns. -Graphic Design Support - Development of an advertising or communication strategy plan to increase knowledge of and enrollment in programs in designated markets, and the design and development of a major public awareness campaigns. This includes the development of video products. -Media Buys - Conduct research to ascertain the best placement of ads in domestic communities and publications, international publications and placement of ads. -Reproduction/Materials -Camera Ready Material Responses Requested: In an effort to assist CBP in developing and further refining our Communication and Outreach Support requirements, please provide responses to the following questions and requirements. CBP understands that some responses may be conceptual, while others are limited to the type(s) of technologies being considered. Responses should include the following information: Registration and Compliance in Enforcement Program Support 1. Describe advertising strategy plan to increase enrollment and traffic in designated markets. 2. Describe an advertising strategy plan to increase enrollment in programs in designated markets. 3. Describe an advertising strategy plan to increase compliance in designated international markets and communities. 4. Describe how your multimedia advertisements which are distributed in the United States and international locations will achieve maximum exposure and a high level of recognition among the target audience. 5. Describe a high-impact and culturally relevant message that will resonate with and influence a world-wide target audience. 6. Describe how campaigns can be expanded beyond traditional media tools. 7. Describe research which will be conducted in order to ascertain the best placement of ads in major domestic and international magazines (i.e. American Airlines, Continental, In-flight, etc.); communities; and upscale travel magazines; and describe the process through publication. 8. Describe research to ascertain the best placement for advertising major international notices and advertisement at locations between the ports-or-entry (POE) into the United States. 9. Describe research which will be conducted for online web advertisement and communications. 10. Describe grassroots outreach materials to include but not be limited to Public Service Announcements (PSAs) for in-store broadcast, ratio broadcast, online web banners and direct mailers. Promoting International Policies 11. Describe best placement of ads in major domestic and international magazines, communities, markets, upscale travel magazines, and describe administering the process through publication. 12. Describe research which will be conducted in order to ascertain the best placement for advertising in major international airports, seaports, land border ports or other international arrival areas in the United States. Graphic Design Support 13. Describe graphic design support for any marketing and public relations components referencing the CBP Public Awareness campaigns. Media Buys 14. Describe a media Buy Plan, to include required advertising and marketing materials as well as placing the actual advertisements with the appropriate media of interest to CBP stakeholders. 15. Describe multimedia advertisements tailored to individual foreign and domestic markets. 16. Describe advertisements that reach grassroots audiences, such as marketing to grocery stores, pharmacies, and major transit campaigns. 17. Describe how you will provide translation services including adjustments for cultural sensitivities to ensure information products resonate with target audience. Reproduction/Materials; Camera Ready Material 18. Describe how all camera-ready materials, such as mechanical, photographs, slides, negatives, film footage, email graphics, inter-negatives, trims and cuts shall be retained by the Contractor or returned to CBP during the performance period. Miscellaneous 19. Please explain if the work described can be done solely by small business or if teaming with a large business is needed. 20. Please explain what, if any, key personnel are needed to support an agency wide advertising BPA. Instructions and Response Guidelines: Electronic RFI responses are due by 3:00pm Washington DC time on Wednesday, June 27th and shall be limited to be a total of 15 pages. Page size is limited to 8.5x11 inches, 12-point font, with 1-inch margins in Microsoft Word or Adobe PDF format. Both sides of the paper may be used but each side shall be included in the page count unless intentionally left blank. Please provide the information you deem relevant in order to respond to the specific inquiries of the RFI. To support budget and planning purposes, you may also include rough cost estimates based upon the objectives outlined in the RFI. Information provided will be used solely by CBP as market research and will not be released outside of CBP. This RFI does not constitute a Request for Proposal (RFP), Invitation for Bid, or Request for Quotation, and it is not to be construed as a commitment by the Government to enter into a contract, nor will the Government pay for the information submitted in response to this request. All information contained in this RFI is preliminary as well as subject to modification and is in no way binding on the Government. Responses shall be submitted electronically via email to the Contracting Officer no later that 3:00pm Washington DC time on Wednesday, June 27nd. This subject shall read: CBP Wide Communication and Outreach Support Services. NO SOLICITATION EXISTS AT THIS TIME. Contact Information: Ronie Namata, Contracting Officer 202-344-3631 Ronie.Namata@dhs.gov U.S. Customs and Border Protection Office of Procurement Suite 1310, National Place 1300 Pennsylvania Avenue, NW Washington, DC 20229 ************************************************************* ************************************************************* Sample - Budgetary ROM Request MEMORANDUM MM/DD/YYYY From: Name, Company, Title To: Ronie Namata, Customs and Border Protection, Contracting Officer Subject: Budgetary ROM request Company Name currently provides media advertising services to multiple customers across the United States. Customs and Border Protection, Office of Border Patrol is conducting Market Research in the area of media advertising and requests your feedback. Based on the following assumptions: Location: Washington DC Task: Human Trafficking Campaign at land, sea, and air entry points to the United States. Please provide a budgetary ROM for planning purposes that address the following objectives: 1. Event Booth Display. 2. Outdoor Marketing and Media Services. 3. Broadcast Media (Radio, TV and Public Service Announcements (PSA)). 4. Direct Mail Service. 5. Average turn around times, and associated costs. Information provided will be used solely by CBP as market research and will not be released outside of CBP. An actual requirement does not exist at this time. This request does not constitute a Request for Proposal (RFP), Invitation for Bid, or Request for Quotation, and it is not to be construed as a commitment by the Government to enter into a contract, nor will the Government pay for the information submitted in response to this request. If you should have any questions concerning this request, please email Ronie.Namata@dhs.gov.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/DHS/USCS/PDDC20229/PR20068812/listing.html)
- Record
- SN02782314-W 20120623/120621235306-ceec5acbef870883514fce746e246a35 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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