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FBO DAILY ISSUE OF SEPTEMBER 22, 2011 FBO #3589
SPECIAL NOTICE

U -- Admissions Enrollment Planning Services (EPS)and Tagging Service

Notice Date
9/20/2011
 
Notice Type
Special Notice
 
NAICS
611710 — Educational Support Services
 
Contracting Office
MICC - West Point, Directorate of Contracting, ATTN: SFCA-NR-WP, 681 Hardee Place, West Point, NY 10996-1514
 
ZIP Code
10996-1514
 
Solicitation Number
W911SD11T0393
 
Archive Date
12/19/2011
 
Point of Contact
Mark Draluck, 8459388173
 
E-Mail Address
MICC - West Point
(mark.draluck@us.army.mil)
 
Small Business Set-Aside
N/A
 
Description
This posting constitutes the United States Military Academy's notice of intent to award, on a sole source basis, a purchase order to The College Board, 11955 Democracy Drive Reston, VA 20190, for an Enrollment Planning Services (EPS) to allow us to discover our best prospects with a Web-delivered data service and market analysis tool. This EPS pinpoints the high schools and geographical markets that contain our best prospects. The EPS shall be capable of zeroing in on your most promising new students using data from SAT, AP, and PSAT/NMSQT ; telling us which students are sending SAT scores to us and our competition; letting us see the data by high schools, states, counties, geographical markets, zip codes, metropolitan statistical areas (MSA), and international regions; showing how our competition is performing in these areas and calculates our share of the market; being accessible from the internet; targeting the right students and building diversity; attracting students from a wide variety of backgrounds by compiling a variety of student information including: academic interest, academic performance, primary language, religion, ethnicity, gender, average household income, College-bound rates, In-state and out-of-state mobility rates, and Advanced Placement Program (AP) information, SAT, PSAT/NMSQT, and AP performance; and gaining access to addresses, phone numbers, and College Board (CEEB) code numbers for over $25,000 high schools allowing us to communicate directly with guidance counselors and other administrators who help shape students' college choices. In addition, West Point has an anticipated requirement for a geodemographic tagging service that identifies and groups students according to neighborhood and high school. West Point will just have to provide a zip code and a high school name, and the service will create profiles of prospective students that reveal who these students are: academically, financially, geographically. This will allow us to identify the type of student most likely to apply to enroll at West Point by clustering data by mean SAT scores, average acceptance rate at targeted colleges, percent of minority students, parents' average income and educational level, academic credentials, In-State and Out-of State mobility rates, standardized test scores, number of AP programs, and college-prep courses. In addition these services will have the capability of fully integrating with West Point's current Student Search Services. The anticipated period of performance for this requirement will be a one (1) year. A sources sought was posted under solicitation number W911SD-EPS-SS for this requirement. The total award amount is estimated to be $20,500. The statutory authority for other than full and open competition is 10 U.S.C. 2304(c)(1), only one responsible source and no other supplies or services will satisfy agency requirement. The applicable NAICS Code is 611710 and the size standard is $7M. This notice of intent is not a request for quotation or a solicitation of offers. See Numbered Note 22. Insert two days in lieu of 45 days. A determination by the Government not to compete this requirement upon receipt of response to this notice is solely within the discretion of the Government. There will be no solicitation available.
 
Web Link
FBO.gov Permalink
(https://www.fbo.gov/notices/ea1bbe6938b5c679f4f68f034ac5c421)
 
Record
SN02584811-W 20110922/110921000158-ea1bbe6938b5c679f4f68f034ac5c421 (fbodaily.com)
 
Source
FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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