SOURCES SOUGHT
B -- Public Service Announcement Marketing Campaign
- Notice Date
- 11/12/2009
- Notice Type
- Sources Sought
- NAICS
- 541820
— Public Relations Agencies
- Contracting Office
- Department of Transportation, National Highway Traffic Safety Administration (NHTSA), National Highway Traffic Safety Administration HQ, 1200 New Jersey Avenue, SE, Washington, District of Columbia, 20590
- ZIP Code
- 20590
- Solicitation Number
- 2010-0003
- Archive Date
- 12/17/2009
- Point of Contact
- Lloyd S. Blackwell, Phone: 202-366-9564
- E-Mail Address
-
lloyd.blackwell@nhtsa.dot.gov
(lloyd.blackwell@nhtsa.dot.gov)
- Small Business Set-Aside
- N/A
- Description
- The purpose of this statement of work is for the acquisition of services and products required by NHTSA to field a successful and effective public service campaign: refinement of a campaign strategy and focus, technical assistance, creation of multimedia advertising products to carry out the strategy, dissemination of multimedia products to national and local media outlets, development and placement, and monitoring and reporting the results of media placement efforts. The campaign’s objectives are to: •Develop and deliver national public information campaigns featuring varied media approaches to increase occupant protection use; •Demonstrate proper use; and •Illustrate how to select, fit and wear occupant restraints that meet Federal safety standards. SCOPE OF WORK The contractor shall have the capability to perform the following general tasks: •Develop a fully-integrated donated media public service campaign that raises awareness of occupant protection, seat belt use, and child passenger safety. •Develop and execute a donated-media distribution strategy that includes the redistribution of public service announcements so that Public Service Directors are constantly reminded of them. •Conduct market research to better assess the target population that NHTSA is trying to reach with its communication efforts. •Develop and produce television, radio, print, outdoor, digital, social media, internet materials, and other non-traditional generic media, about the appropriate use of Occupant Protection systems. •Monitor the performance of all campaign elements and submit frequent reports on spot placement. •Conduct ongoing research that measures public opinion on the issue of occupant protection, behavior change, and outreach efforts. •Produce Bits and B-Roll packages (BBR) and Satellite Media Tours featuring NHTSA spokespersons as deemed appropriate by the COTR to promote the campaign. •Provide assistance in developing new partnerships, collaboration opportunities, and pursue other opportunities to raise awareness. •Provide web support. •Provide technical assistance to NHTSA in all areas of integrated communication to include: Developing communication strategies and tactics; Developing collateral materials to support campaigns; •Develop and maintain social media and internet materials. •Meet on an as needed basis with NHTSA COTR and program managers, and provide all support in accomplishing the statement of work as outlined in this contract in a timely manner. •Monitor and periodically report on the results of the dissemination effort. Format of Corporate Capabilities Statement: Any interested organizations should submit the Corporate Capability Statement which demonstrates the firm’s ability and interest in no more than 10 pages to perform the key requirements described above. All proprietary information should be marked as such. All respondents are asked to indicate the type and size of their business organization, e.g., Large business, Small Business, Small Disadvantaged Business, Women-Owned-Business, 8(A), Historically Black College or University/Minority Institution (HBCU/MI), educational institution, profit/non-profit organization, in their response. Interested offerors shall respond to this Sources Sought Notice no later than 15 calendar days from date of posting. E-mail is the preferred method when receiving responses to this Notice.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/DOT/NHTSA/NHTSAHQ/2010-0003/listing.html)
- Place of Performance
- Address: Washington, District of Columbia, United States
- Record
- SN02002919-W 20091114/091112235652-adcc09c9890ef14c7bd08f8a1921287f (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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