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FBO DAILY ISSUE OF JUNE 07, 2008 FBO #2385
SOLICITATION NOTICE

R -- USAID/Pakistan Outreach Campaign

Notice Date
6/5/2008
 
Notice Type
Presolicitation
 
NAICS
541990 — All Other Professional, Scientific, and Technical Services
 
Contracting Office
Agency for International Development, Overseas Missions, Pakistan USAID-Islamabad, Department of State, Unit 62206, APO, 09812-2206
 
ZIP Code
09812-2206
 
Solicitation Number
391-08-030
 
Point of Contact
Sandra M. Byrnes, Phone: 92-51-208-2044, Dale G Lewis,, Phone: 92-51-208-2636
 
E-Mail Address
sabyrnes@usaid.gov, dalewis@usaid.gov
 
Small Business Set-Aside
N/A
 
Description
The United States Agency for International Development (USAID) Mission to Pakistan will be seeking the services of a public relations firm with an in depth knowledge of Pakistani culture and society and Pakistani media, business and legal practices to conceptualize and implement a public outreach campaign aimed at increasing the awareness of the U.S. Government’s assistance to the Pakistani people and how that assistance benefits Pakistanis. This campaign will be directed at both rural and urban settings via print (i.e. newspaper, magazine, billboards) and broad cast (i.e. radio and television) communication. The contractor will be required to execute the campaign in English, Urdu, Pashtu, Punjabi and other regional (or national) languages, as well possess a thorough understanding of all aspects of Pakistani society, traditions and cultural mores. The contractor will need to develop the correct media (broadcast, print, alternative) mix, create effective messaging and execute a campaign that ensures USAID achieves its communications outreach goal. The contract for these services is expected to begin late in the summer of 2008 and last approximately five to six months. The anticipated program funding for this contract will be $600,000. A solicitation is expected to be issued in the latter half of June 2008.
 
Web Link
FedBizOpps Complete View
(https://www.fbo.gov/?s=opportunity&mode=form&id=5dae4b139dd1c387e43d4f5265554617&tab=core&_cview=1)
 
Place of Performance
Address: Pakistan, Pakistan
 
Record
SN01588131-W 20080607/080605221519-5dae4b139dd1c387e43d4f5265554617 (fbodaily.com)
 
Source
FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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