SOLICITATION NOTICE
R -- Music Research in the Middle East
- Notice Date
- 10/21/2004
- Notice Type
- Solicitation Notice
- NAICS
- 541910
— Marketing Research and Public Opinion Polling
- Contracting Office
- Broadcasting Board of Governors, Associate Director for Management, Office of Contracts (M/CON), 330 C Street, SW, Room 2500, Washington, DC, 20237
- ZIP Code
- 20237
- Solicitation Number
- BBGCON1505S5480
- Response Due
- 11/4/2004
- Archive Date
- 11/19/2004
- Description
- PROFESSIONAL RESEARCH SERVICES. SOLICITATION NO. BBGCON1505S5480. (i) THIS IS A COMBINED SYNOPSIS/SOLICITATION FOR COMMERCIAL ITEMS PREPARED IN ACCORDANCE WITH THE FORMAT IN SUBPART 12.6, AS SUPPLEMENTED WITH ADDITIONAL INFORMATION INCLUDED IN THIS NOTICE. THIS ANNOUNCEMENT CONSTITUTES THE ONLY SOLICITATION; PROPOSALS ARE BEING REQUESTED AND A WRITTEN SOLICITATION WILL NOT BE ISSUED. (ii) SOLICITATION NUMBER BBGCON1505S5480 IS ISSUED AS A REQUEST FOR PROPOSAL (RFP) AND A CONTRACT WILL BE AWARDED USING THE CONTRACTING BY NEGOTIATION PROCEDURES. (iii) This solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2001-25, dated October 5, 2004. (iv) This is a full and open procurement for Marketing Research and Public Opinion Polling under NAICS 541910. (v) Offerors shall submit a firm-fixed price for the following CONTRACT LINE ITEMS (CLINs): CLIN B.1, BASE PERIOD (January 1, 2005 through September 30, 2005): CLIN B.1.1 - Design, develop, translate and print sample plan, train interviewers, Qty 1 job (to include all anticipated costs to be incurred prior to the commencement of actual fieldwork); CLIN B.1.2 - Conduct music research in Amman, Alexandria, Abu Dhabi and Casablanca and submit research data weekly to IBB in electronic form, Qty 39 result/reports; and CLIN B.1.3 - Conduct music research in Baghdad and submit research data bi-weekly to IBB in electronic form, Qty 20 result/reports. CLIN B.2, OPTION YEAR 1 (October 1, 2005 though September 30, 2006): CLIN B.2.1 - Conduct music research in Amman, Alexandria, Abu Dhabi and Casablanca and submit research data weekly to IBB in electronic form, Qty 52 result/reports; and CLIN B.2.2 - Conduct music research in Baghdad and submit research data bi-weekly to IBB in electronic form, Qty 26 result/reports. CLIN B.3, OPTION YEAR 2 (October 1, 2006 through September 30, 2007): CLIN B.3.1 - Conduct music research in Amman, Alexandria, Abu Dhabi and Casablanca and submit research data weekly to IBB in electronic form, Qty 52 result/reports; and CLIN B.3.2 - Conduct music research in Baghdad and submit research data bi-weekly to IBB in electronic form, Qty 26 result/reports. (vi) The Broadcasting Board of Governors (BBG), International Broadcasting Bureau's (IBB) has a requirement, contingent upon availability of funding, for a Contractor to conduct music research in the Middle East cities of Amman, Jordan, Alexandria, Egypt, Abu Dhabi, United Arab Emirates, Casablanca, Morocco and Baghdad, Iraq. The project will consist of research on the musical tastes and preferences of Arab adults, ages 17-28. Research will be conducted by playing musical excerpts provided by IBB to a sample drawn from the target audience and recording reactions to a brief questionnaire designed to elicit listeners' likes and dislikes, as well as the intensity of their preferences. Contractor shall have demonstrated ability and experience in performing market research and public opinion polling services as outlined herein. DESCRIPTION OF REQUIRED FIELDWORK: The primary object of this research is to test respondents' familiarity with and reactions to individual musical selections, as identified by brief, easily recognizable excerpts, usually lasting between 5 and 10 seconds in length. Details of required fieldwork are as follows: [1] Contractor shall provide supervision of fieldwork; [2] Music research shall be conducted on a weekly basis in all cities with the exception of Baghdad which shall be conducted on a bi-weekly basis. [3] Sample universe shall be the adult populations between the ages of 17 and 28 (inclusive) of the following cities: Amman, Cairo, Abu Dhabi, and Casablanca and Baghdad. [4] Contractor shall recruit a fresh sample of 50 respondents each week in each city, except in Baghdad, where a fresh sample of respondents shall be recruited every two weeks. [5] In the initial stage of sampling, recognized probability techniques shall be used to select households for screening to ascertain the presence of eligible household members. In the event that a selected household does not contain any members eligible for this study, or eligible members within the household refuse to participate, successive additional households shall be identified, again based on recognized probability techniques until a substitute respondent has been successfully recruited. In no case shall more than one respondent be drawn from the same household. [6] Screening criteria and quotas: Contractor shall insure that all respondents fall in the SES categories A, B, C1, or C2, as these categories are commonly defined by market research agencies in the countries concerned. Proportions of each week's sample in each group should roughly follow the underlying population distribution. In no case should the total proportion of A/B individuals in a weekly sample exceed 20%. Each weekly sample should be approximately half male and half female. In addition, approximately half of each weekly sample should be between the ages of 17-22 (inclusive) with the other half between the ages of 23 and 28 (inclusive). All respondents should listen to music at least one hour per week and should listen to music on the radio at least 30 minutes per week. Contractor shall screen all potential respondents for musical preferences. Contractor shall eliminate from the sample all respondents who dislike contemporary Western music. [7] Interviews will take place in the respondent's home, with interviewer playing musical hooks on a CD or tape player provided by the Contractor. [8] Interviewers will employ a questionnaire requiring respondent to indicate familiarity with each song played, as well as favorability rating for each song with which respondent is familiar. Questionnaire will contain up to five minutes of additional questions, to be determined by IBB in consultation with contractor. [9] Approximately 100 songs shall be tested each week, using hooks to be provided by IBB (with the exception of Baghdad, where the number of songs shall be tested approximately every two weeks). It is expected that weekly compilation of hooks will be provided electronically to contractor as MP3 files. CONTRACTOR RESPONSIBILITIES: The Contractor shall be responsible for the project design, drafting, translation, formatting, adaptation and printing of the survey instruments; developing the sample plan and screening procedures; training interviewers, supervising fieldwork; cleaning and encoding survey responses; entering and processing the data; preparing tabulations in data books; submitting data in electronic form, and communicating all necessary information and results to IBB in a timely manner. DELIVERABLES: Results from Amman, Alexandria, Abu Dhabi and Casablanca shall be delivered to IBB each week in electronic form. Results from Baghdad shall be delivered to IBB bi-weekly in electronic form. Data shall be presented in a manner that allows analysis by age, gender, and extend of liking for the Western music. Data shall contain SES category for each respondent. Contractor shall clean and encode survey responses; enter and process data collected; prepare tabulations in data books; and submit all necessary information and results to IBB every Friday by 5:00 p.m., Eastern Standard Time. (vii) The term of the contract will be for a one-year period (Base Period) beginning January 1, 2005 through September 30, 2005 plus two (2) additional 1-year options to extend the contract term. Contractor shall submit invoices for payment on a monthly basis. IMPORTANT NOTE: The term of the contract is contingent upon availability of full funding for this project being received in the Government's Fiscal Year 2005. In the event that funding is less than anticipated, the contract term may be amended to entail less frequent research or research that covers only part of the period stated herein. Delivery terms and point: FOB Destination, Washington, D.C. (viii) The provision at FAR 52.212-1, "Instruction to Offerors--Commercial Items" applies to this solicitation. Offerors responding to this solicitation shall submit the following items to the contracting officer: [1] Technical proposal with a narrative of the Offeror's understanding of requirement as noted above and a description of their capability to perform the tasks as stated above. [2] Narrative and detailed information on past experiences in conducting market research and public opinion polling. [3] Detailed information on past performance, including recent (within last 3 years from date of this notice) and relevant contracts for similar services and other references including contract numbers, points of contact with telephone numbers, email addresses and other relevant information; [4] Price for each of the above listed CLINs; [5] a completed copy of the provision at FAR 52.212-3, "Offeror Representations and Certifications--Commercial Items" and [6] Offeror's DUNS Number, prompt payment terms and correct remittance address, if different from mailing address. Offers shall be submitted on a SF-1449 signed by an official authorized to bind your organization. (ix) The Government will award a firm-fixed price (FFP) contract resulting from this RFP to the responsible offeror whose offer conforming to the RFP will be most advantageous to the Government, based on price, past performance and other factors in the solicitation. An award may be made without discussions. When combined, technical evaluation factors are significantly more important than cost or price. The following technical factors shall be used to evaluate proposals and are listed in descending order of importance with the first two (2) factors being significantly more important than the last two (2): 1. Offeror's experience in conducting music research in international settings; 2. Offeror's experience in conducting music research in the Middle East; 3. Offeror's past performance; and 4. Offeror's planned method for recruiting respondents. (x) Offerors shall include a completed copy of the provision at FAR 52.212-3, "Offeror Representations and Certifications--Commercial Items" with its offer. The successful Offeror will be required to complete and submit an ACH form, for Electronic Funds Transfer (EFT), to the Contracting Officer before submitting their first invoice. (xi) The clause at 52.212-4, "Contract Terms and Conditions--Commercial Items" applies to this acquisition with no addenda to the clause. (xii) FAR Clause 52.212-5, "Contract Terms and Conditions Required to Implement Statutes or Executive Orders--Commercial Items" applies to this solicitation as well as the following clauses contained within FAR Clause 52.212-5: 52.222-21, "Prohibition of Segregated Facilities"; 52.222-26, "Equal Opportunity (E.O. 11246)"; 52.222-35, "Equal Opportunity for Special Disabled Veterans, Veterans of the Vietnam Era, and Other Eligible Veterans (38 U.S.C. 4212)"; 52.222-36, Affirmative Action for Workers with Disabilities (29 U.S.C. 793); 52.222-37, "Employment Reports on Special Disabled Veterans, Veterans of the Vietnam Era and Other Eligible Veterans (38 U.S.C. 4212); 52.225-13, Restriction on Certain Foreign Purchases (E.O. 12722, 12724, 13059, 13067, 13121, 13129)"; 52.232-33, Payment by Electronic Funds Transfer-Central Contractor Registration (31 U.S.C. 3332)"; (xiii) The following FAR clauses are also applicable to this acquisition: FAR Clause 52.232-18, "Availability of Funds" and 52.237-3, "Continuity of Services." There are no additional contract requirement(s) necessary for this acquisition other than those consistent with customary commercial practices; (xiv) The Defense Priorities and Allocations System (DPAS) and assigned rating is not applicable to this acquisition; (xv) There are no CBD numbered notes which apply to this procurement. (xvi) Failure to provide any of the above required items may result in the rejection of your proposal. Full text of all FAR clauses and provisions are available electronically at the following Internet address: http://farsite.hill.af.mil/vffara.htm. Proposals shall be in writing and must be signed by an official authorized to bind the organization. Oral proposals will not be accepted. Questions must be submitted in writing to the Contracting Officer at the email address or facsimile number provided at the end of this notice. Please note that the deadline for submission of questions is 2:00 p.m., Eastern Standard Time, on October 25, 2004. Proposals may be faxed to (202) 260-0855 or emailed to mbrooks@ibb.gov. Proposals are due at the Broadcasting Board of Governors, International Broadcasting Bureau, Office of Contracts, 330 C Street, SW, Room 2527, Washington, DC 20237 on November 4, 2004 at 2:00 p.m., Eastern Standard Time. (xvii) Contact Marlene Brooks, Contracting Officer, Telephone: (202) 205-9664, Facsimile: (202) 260-0855, E-Mail: mbrooks@ibb.gov. All responsible sources may submit an offer that will be considered by the Agency.
- Record
- SN00697107-W 20041023/041021211512 (fbodaily.com)
- Source
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