SOURCES SOUGHT
R -- Air Force Recruitment Advertising Program
- Notice Date
- 3/12/2004
- Notice Type
- Sources Sought
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of the Air Force, Air Force Reserve Command, HQ AF Reserve Command, 255 Richard Ray Blvd, Robins AFB, GA, 31098-1637
- ZIP Code
- 31098-1637
- Solicitation Number
- FA6643-R-04-0003
- Response Due
- 4/12/2004
- Point of Contact
- Debbie Scarborough, Contract Specialist, Phone 478-327-1616, Fax 478-327-2210, - Debbie Scarborough, Contract Specialist, Phone 478-327-1616, Fax 478-327-2210,
- E-Mail Address
-
debbie.scarborough@afrc.af.mil, debbie.scarborough@afrc.af.mil
- Description
- THIS IS A SOURCES SOUGHT SYNOPSIS DO NOT PROVIDE A PROPOSAL AT THIS TIME This is a Sources Sought Synopsis and Request for Information for solicitation FA6643-04-R-0003. The purpose of this is to determine interest and capability. The contractor shall provide all personnel, equipment, tools, materials, supervision, licenses and other items or services necessary to perform the management and operation for the Air Force Reserve Recruitment Advertising Program. The Air Force Reserve Command is seeking a full-service advertising agency. The proposed $13-$18 million annual contract will include developing strategies for maximizing effective/efficient use of budget, conducting market research and analysis, recommending ad budgets and media mix, and integrating all advertising activities. Contractors will be required to develop advertising in selected media; process and track leads; and provide advertising guidance to the Air Force Reserve for effectively communicating the attributes of military service to prospects and influencers. Contractor will also be responsible for creative production and placement of all Air Force Reserve recruitment advertising in national magazines, newspapers, television, radio, internet, direct mail and billboard. Advertising will support the Prior Service, Non-Prior Service, Health Profession Programs and Officer Programs. The contractor will also be expected to provide other normal advertising services such as account management, billing, traffic control, call center management, PSA program management, media buying and research. The period of performance for this contract is anticipated to be a basic, one-year contract with four annual options. The mobilization/orientation period is planned from 1 Nov 04 – 31 Dec 04. The current contract type is a commercial contract pursuant to FAR Part 12. The pricing arrangement is Firm Fixed Price with reimbursable line item(s). Offerors must furnish evidence of previous successful management and execution of other national personnel recruiting advertising programs. The NAICS code is 541810 and the size standard is $6 million in annual revenue. Contractors are asked to submit capability statements expressing interest and intent. The data should include (1) point of contact, (2) business size, (3) common commercial practices, (4) past performance information similar in scope to this initiative, (5) references with phone numbers and (6) any other pertinent corporate information. At this time, offerors are requested to provide only contract numbers and points of contact for your past performance. The data will be used as part of the market research to determine if this acquisition should be set-aside for small businesses or proceed in an unrestricted manner. Small businesses and teaming arrangements are encouraged. Central Contractor Registration (CCR) is mandatory. It is anticipated that offerors will be evaluated using a Technically Acceptable Price/Performance Trade-off (TAPPT) utilizing written technical proposals and oral presentations. Potential offerors should respond in writing to this Sources Sought Synopsis by 12 Apr 2004 The Government intends to issue a Pre-solicitation notice approximately 4 May 2004. A pre-proposal conference is tentatively scheduled for approximately 2 Jun 2004. Please send information to: HQ AFRC/LGCP, ATTENTION: Debbie Scarborough, 255 Richard Ray Blvd, Robins AFB GA 31098-1637; FAX to (478) 327-2210; or email Debbie.Scarborough@afrc.af.mil. The Request for Proposal (RFP) and all associated documents when issued will be posted on the Fedbizops Web page. The internet address is: https://www.fedbizops.gov. SOLICITATION IS NOT AVAILABLE AT THIS TIME. It is recommended that all interested offerors register for this solicitation number through Fedbizops to ensure they automatically receive all updated documents to this requirement as they are posted. NOTE: Offeror must have sufficient cash flow to allow up to $1,000,000 in advance payment for media placement. NOTE: THIS NOTICE MAY HAVE POSTED ON WWW.FEDBIZOPPS.GOV ON THE DATE INDICATED IN THE NOTICE ITSELF (12-MAR-2004). IT ACTUALLY APPEARED OR REAPPEARED ON THE FEDBIZOPPS SYSTEM ON 28-APR-2004, BUT REAPPEARED IN THE FTP FEED FOR THIS POSTING DATE. PLEASE CONTACT fbo.support@gsa.gov REGARDING THIS ISSUE.
- Web Link
-
Link to FedBizOpps document.
(http://www.eps.gov/spg/USAF/AFRC/HQAFRC/FA6643-R-04-0003/listing.html)
- Record
- SN00576264-F 20040430/040428225420 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)
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