SOLICITATION NOTICE
R -- MARKETING SERVICES
- Notice Date
- 9/10/2002
- Notice Type
- Solicitation Notice
- Contracting Office
- Defense Logistics Agency, Logistics Operations, DLA-DSS Corporate Contracting Office, 8725 John J. Kingman Road Suite 0119, Fort Belvoir, VA, 22060-6220
- ZIP Code
- 22060-6220
- Solicitation Number
- SP4700-02-T-0052
- Point of Contact
- Brenda Geist, Contracting Officer, Phone (703)767-1172, Fax (703)767-1172, - Brenda Geist, Contracting Officer, Phone (703)767-1172, Fax (703)767-1172,
- E-Mail Address
-
brenda_geist@hq.dla.mil, brenda_geist@hq.dla.mil
- Small Business Set-Aside
- Total Small Business
- Description
- This requirement may either be fulfilled by submitting a commercial proposal or utilizing the Federal Supply Schedule. If you intend to submit a commercial proposal, this is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. Solicitation SP4700-02-T-0051 is a Request for Quote (RFQ). The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular Acquisition of Commercial Items; (FAC 2001-04); 8 February 2002. This solicitation is 100% Small Business Set-Aside and the associated NAICS code is 541613, size standard is $6M. Federal Supply Schedule Holders are encouraged to submit a proposal on this requirement. If proposing using an existing GSA Schedule, FAR 52.212 does not apply. The contract line item is 1 Lot for the period 27 September 2002 through 26 September 2003. STATEMENT OF WORK. Marketing Services. 1. Description of Services. The contractor shall ensure that all work meets performance objectives; standards specified for both short and long term integrated marketing goals. All work shall be performed within time limits specified and on an as needed basis to support the various programs 27 September 2002 through 26 September 2003. 1.1. Management. The contractor shall provide all management, planning, programming, administration, supplies and labor necessary to ensure the marketing, media events, conferences, focus groups, and other coordinated events are performed for the Andrew T. McNamara Headquarters Quality of Life Program located at Defense Logistics Agency, DLA Support Services, 8725 John J. Kingman Road, Suite 1134, Fort Belvoir, VA 22060. 1.2. Marketing. Perform all levels of marketing, from concept to end-product. All marketing concepts will be developed with the program points of contact. Marketing concepts will be developed in the areas of Fitness, Wellness, Recreation, Child Development, and Special Events. Special Events marketing will include, but not limited to, Workforce Socials, Holiday Events, Family Gatherings. Contractor will also be responsible for the purchase of promotional items in coordination with each event. 1.3. Media Events. Create and complete various size posters, flyers, table advertisements and additional technical support to ensure program visibility for the workforce. All tasks shall be completed with at least a thirty day advertising window. 1.4. Conferences. Work in conjunction with program managers in the process of setting up on-site and off-site conferences. Prepare event programs and other media materials to support program. 1.5. Focus Groups. Provide all management and planning. Formulate a survey/needs assessment for patron and provide follow analysis. Develop a format to address areas of concern. Set up, coordinate and implement focus group session. Develop a process to accumulate data collection. Develop closure and formulate information for QOL website. Coordinate dates and times with program manager. 2. Service Delivery Summary. Performance Objective. SOW paragraph. Performance Threshold. Provide all management and administration necessary to provide a complete marketing product. 1 Attend all requests for meeting to coordinate marketing issues. Work with program managers to develop concepts to meet mission objectives. 1.2 Include diverse marketing concepts in all programs. Create marketing visuals to ensure workforce involvement. 1.3 Zero critical discrepancies on published media Schedule and perform inspection and reviews for all conference and focus groups 1.4, 1.5 Zero shortfalls as identified by customer complaints related to contractor actions. 3. Government Furnished Property and Services. None 4. General Information. 4.1. General contractor requirement. 4.1.1. The contractor shall perform administrative services necessary to perform the work to include, but not limited to, quality control. 4.1.2. The contractor shall participate in all required and scheduled meetings. The provision at 52.212-1, Instructions to Offerors -- Commercial, applies to this acquisition. Provision 52.212-2, Evaluation -- Commercial Items applies to this acquisition. Please provide brochures or some other means of documentation to demonstrate your companies ability to satisfy the statement of work. Please keep the page limit to 10 pages (unless a pre-printed brochure is provided). Offerors are to include a completed copy of the provision at 52.212-3, Offeror Representations and Certifications -- Commercial Items, with its offer. The clause at 52.212-4, Contract Terms and Conditions -- Commercial Items, applies to this acquisition. The clause at 52.212-5, Contract Terms and Conditions Required To Implement Statutes Or Executive Orders -- Commercial Items, applies to this. FAR clauses 52.219-8, 52.219-9, 52.222-26, 52.222-35, 52.222-36, 52.222-37, 52.232-33 and 52.222-41 and 43 apply to this solicitation. Offers are due 20 Sep 02, 12:00 p.m., Andrew T. McNamara Headquarters Complex, 8725 John J. Kingman Road, Suite 1145, Fort Belvoir, VA 22060-6220. Please contact Ms. Brenda Geist (brenda_geist@hq.dla.mil) for information regarding the solicitation. Please submit all questions in writing to the above referenced electronic address.
- Place of Performance
- Address: 8725 John J. Kingman Road, Fort Belvoir, VA
- Zip Code: 22060-6220
- Country: U.S.A.
- Zip Code: 22060-6220
- Record
- SN00161983-W 20020912/020910213033 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
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